July 01, 2009

In an era dominated by millions of corporate, institutional, government and other voices clamoring for attention through every communications channel possible, members of the Public Relations Society of America (PRSA) Counselors Academy responding to a national survey, ranked “providing authentic strategic counsel,” “demonstrating return on investment” and “mastering social media” as the top three issues to be addressed in helping their clients and advancing the future of the public relations profession over the next two years....Read More

June 30, 2009

The Public Relations Society of America (PRSA) has addressed a longstanding ethical issue in the relationship between public relations professionals and journalists, updating its code of ethics with a provision stating that ethical practitioners must encourage full disclosure if any exchange of value with a journalist resulted in editorial coverage....Read More

June 29, 2009

At a White House ceremony Friday evening, White House Press Secretary Robert Gibbs was presented with the Public Relations Society of America’s “Public Relations Professional of the Year” award. Honored for his role as communications director of the Obama for President campaign, Gibbs made groundbreaking use of Web 2.0 technologies, amassed a vast database of e-mail and text addresses to enable direct communications with voters and maintained a disciplined communications approach, all of which  contributed measurably to President Obama’s decisive victory on election night....Read More