NEW YORK (May 8, 2008) — The Public Relations Society of America (PRSA) Health Academy today announced the winners of the 2008 Health Academy Awards. Vicky Gregg, president and chief executive officer, of Chattanooga-based BlueCross BlueShield of Tennessee, was the recipient of the MacEachern Chief Executive Officer Award. Michael Durand, managing director, Healthcare Strategy and Planning at Ogilvy Public Relations Worldwide, New York, received the Frank J. Weaver Lifetime Achievement Award.

       
  Vicky Gregg           Michael Durand

Conference Offers Tools and Techniques to Align Business Strategies with Social Media Technologies

NEW YORK (May 8, 2008) — Demystifying rapidly evolving public relations and social networking practices will be the focus of the Public Relations Society of America's (PRSA) Digital Impact Conference. The two-day conference will detail how public relations professionals can harness the power of new media technologies by incorporating them into new business strategies. The conference will be held at the Marriott New York Downtown Hotel on June 9-10.

“Tuesdays With Morrie” Author Mitch Albom, Boston Globe Business Advice Columnist Penelope Trunk and GM Executive and Auto Industry Legend Bob Lutz are Among Keynoters

The Public Relations Society of America (PRSA), the world's largest organization for public relations professionals, formally announced today its 2008 International Conference. The annual meeting, which features more than 100 sessions and 200 speakers, will take place Oct. 23–25 at the Renaissance Center in Detroit. PRSA also released information on some guest speakers who will deliver keynote addresses at the International Conference.