Joe Cohen, APR
serves as National Chair of the Public Relations Society of America (PRSA), the largest member association for the public relations profession with more than 22,000 members across 110 chapters.
In addition to his role at PRSA, Cohen is senior vice president of communications for KIND Healthy Snacks, maker of delicious and wholesome snacks. As a member of KIND’s leadership team, Cohen is responsible for overseeing the company’s communications strategy and managing its in-house team. Cohen works directly with Founder and CEO, Daniel Lubetzky, and President John Leahy to help support the company’s marketing communications strategies and programs, as well as guide its corporate communications, team member communications and integrated social mission efforts.
Prior to joining KIND, Cohen served as a senior vice president of consumer marketing at MWW, one of the top five global independent public relations firms. During his 15 year tenure with the agency, he lead many of the company’s food/restaurant, health wellness and consumer lifestyle clients. This included such accounts as Sara Lee/Hillshire Brands, Frito-Lay (Tostitos brand), Zumba Fitness, Gold's Gym International, 1-800-FLOWERS.COM and The Palm Restaurant Group.
Cohen has received numerous industry honors and awards including the PRWeek
“40 Under 40” (2013), "PR Team Leader of the Year" at the PR News
PR People Awards (2010) and recognition by PRWeek
on its list of Ten Rising Stars (2006).
Prior to MWW, Cohen served as an on-air jock at WRDS-FM (Power 102) in Syracuse, NY.
He holds a bachelor's degree from the S.I. Newhouse School of Public Communications at Syracuse University.