Joe Cohen, APR, serves as Chair of the Public Relations Society of America (PRSA). He is also a senior vice president at MWW, one of the top five global independent public relations firms. As a member of the leadership team of MWW's consumer marketing practice, he has helped establish best practices while guiding communications, integrated marketing and digital/social media strategy for such major brands and organizations as Sara Lee/Hillshire Brands, Zumba Fitness, Gold's Gym International, 1-800-FLOWERS.COM and Sbarro Italian Eatery.
Cohen’s expertise spans the food/restaurant, consumer packaged goods, retail, health/fitness, sports marketing, entertainment and non-profit sectors. His account experience also includes The Palm Restaurant Group, Bally Total Fitness, Everlast and Go Bowling!, the national marketing effort to promote the bowling industry.
He has received numerous industry honors and awards including the PRWeek “40 Under 40” (2013), "PR Team Leader of the Year" at the PR News PR People Awards (2010) and recognition by PRWeek on its list of Ten Rising Stars (2006).
Prior to joining MWW, Cohen served as an on-air jock at WRDS-FM (Power 102) in Syracuse, NY.
He holds a bachelor's degree from the S.I. Newhouse School of Public Communications at Syracuse University.