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Joyce Lofstrom, MS, APR

Title: Director
Joyce Lofstrom, MS, APR, is senior director, corporate communications, for HIMSS North America, a global, cause-based, not-for-profit organization focused on better health through information technology. HIMSS leads efforts to optimize health engagements and care outcomes using information technology.

She joined HIMSS in 2002 to lead strategic corporate communications initiatives, including public relations and media relations programs, working with trade, business and healthcare media, and managing agencies and staff for HIMSS North America. This includes management of the public relations team for the HIMSS Annual Conference & Exhibition, an annual event that attracts more than 43,000 attendees, 1,200 exhibitors and 200 members of the media.

Lofstrom is part of the senior management team at HIMSS North America and interacts with  executive management and subject matter experts throughout the company and within its membership of health IT professionals. As a member of an integrated marketing communications team, she introduced online registration for media, and public relations professionals who represent exhibitors at the HIMSS Annual Conference.

Working with the HIMSS PR staff and agency, she saw the need to offer public relations and marketing/communications professionals important information on how to work with the media who attend this event. During the last decade, this webinar has expanded to include a media panel of three reporters and/or bloggers who share their insights on pitching stories and meeting with them at the conference.

Her career has focused on health, food and nutrition communications and public relations in both the consumer and business marketplace. She managed consumer and trade public relations for Farmland Foods, Inc. and the National Cattlemen’s Beef Association. Lofstrom was also food editor and feature writer for the Daily Herald newspaper in suburban Chicago – early in her career.

Active throughout her career in professional organizations, Lofstrom was the 2014 Chair of PRSA Health Academy and twice co-chair of the Health Academy’s annual conference. She also has served in volunteer leadership positions for culinary and health associations.

A native of Kansas City, Mo., Lofstrom earned her bachelor’s degree in home economics-journalism and a master’s degree in home economics communications from the University of Missouri. She has been an adjunct instructor in public relations and mentored students and young professionals in public relations through programs with PRSA Chicago chapter and the University of Missouri Griffiths Leadership Society for Women.

She lives in the Northwest suburbs of Chicago with her partner, Bill, and son John, and stepson Will. Other women in the household include her two dogs Samantha (Sam) and Gloria, both lab mixes and rescue dogs. She is an avid Beatles fan and enjoys making beaded jewelry.
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