Kathy Barbour, APR
, is chief communications officer at Acosta Sales and Marketing in Jacksonville, Fla., and immediate past chair of the Public Relations Society of America. With more than 22,000 members, 111 chapters and 10,000 students, PRSA is the world’s largest and foremost organization of public relations professionals.
Her experience ranges from executive and strategic communications to integrated marketing communications, media relations, employee communications, crisis and issues management. Barbour has worked with CEOs and senior management teams in enhancing employee engagement, culture and two-way communication to assist executives in improving their communication skills and in supporting organizational goals and objectives.
Barbour previously served in various communications roles at Mayo Clinic, Blue Cross and Blue Shield of Florida and Baptist Health South Florida, where she was responsible for leadership communications, integrated marketing communications and internal and external communications. She also was a member of the executive team for Mayo Clinic’s Center for Social Media.
Barbour is a member of the University of Florida’s Advisory Council for the Department of Public Relations and previously served as a member of the University of North Florida’s Department of Communication Executive Advisory Board.
She has won national and state awards for her work including the PRSA Bronze Anvil Commendation and the Florida Public Relations of America Golden Image Award. Barbour also received the prestigious honor of the Best of the Blues Marketing and Communications Award from the Blue Cross and Blue Shield Association. She speaks about a variety of communications-related topics and social media to national and local audiences.
Barbour received her accreditation in public relations in 2005. She holds a Master of Business Administration with a concentration in Human Resources Management from the University of North Florida and a Bachelor of Science degree in Public Relations from the University of Florida.
She’s on Twitter @KathyBarbour