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Raymond L. Kotcher, Fellow PRSA

Title: Senior Counselor

As non-executive chair of one of the world’s largest public relations agencies, Kotcher assiduously works to advance the industry. He is equally passionate about furthering public relations as a career destination of choice and supporting those just starting out. To that end, he serves on the faculty of Boston University’s College of Communication as professor of the practice of public relations.

During his 12 years as the global CEO of Ketchum, the firm tripled in size and was twice named PRWeek’s Agency of the Year. Ketchum is now ranked as the fourth-largest PR firm in the world, according to PRWeek and the Holmes Report. With 170 Public Relations Society of America (PRSA) Silver Anvils, 59 PRWeek Awards, 19 Cannes Lions, and 164 Holmes ReportSABREs, Ketchum is the most decorated agency in the business.

As part of Kotcher’s commitment to furthering the industry, he is engaged in a range of public relations organizations. He served two terms as Chair of the Council of Public Relations Firms where he worked to promulgate the highest standards of ethical practice. To ensure those standards, Kotcher asked every member to sign the Council’s Statement of Principles, which all did — an industry first.

From 1999 to 2007 Kotcher served as a trustee of the Institute for Public Relations (IPR). He is a trustee of the PRSA Foundation and is passionate about its mission to attract and retain underrepresented minorities to careers in PR. Kotcher also serves ex-officio on the national board of the PRSA. He is a member of The Seminar, was a founding member of the College of Charleston Communication Advisory Council, and he has attended the World Economic Forum in Davos as a Ketchum delegate.

He is actively engaged in the Arthur W. Page Society and has served on Page’s executive committee, as a trustee, and as chair of the membership committee. Kotcher was the 2016 inductee into the Page Society’s Hall of Fame. That organization’s highest honor, each year it recognizes a distinguished career of leadership in corporate communications and public relations.    

Listed in PRWeek’s 2016 Global Power Book, in November 2015, he was inducted into the International Communications Consultancy Hall of Fame. In 2014, the IPR honored Kotcher with the Alexander Hamilton Medal for lifetime contribution to the profession. In 2013, he was named to the PR News Hall of Fame. In 2012, Kotcher received the PRSA Gold Anvil, that Society’s highest honor for individual lifetime achievement. In 2011, he received the Holmes Group’s SABRE Individual Achievement Award. In 2010, he served as chairman of the CLIO jury on strategic communications/public relations. Kotcher also has been twice honored by Boston University — once as a distinguished alumnus of the University and again by the College of Communication.  In 2016, he delivered that College’s graduate student commencement address. He also serves on the College’s advisory board.      

Perhaps most importantly, Kotcher believes in the importance of character and integrity in our lives and in our work. 

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