Public Relations Society of America Secures New Media Pioneer Eric Schwartzman for Sept. 13 & 14 Workshop in New York City
NEW YORK (August 13, 2007) – The Public Relations Society of America (PRSA) announced that Eric Schwartzman, a recognized expert on new media, will teach his two-day New Media PR Boot Camp on Sept. 13 and 14 in New York City. Schwartzman has taught his popular course for numerous Fortune 500 corporations, academic institutions and non-governmental organizations. This workshop is designed to make it easy for non-technical people, and public relations professionals in particular, to quickly learn how to create blogs and use new media to reach their key constituents.
The boot camp introduces key concepts and techniques of effective new media communications and provides a comprehensive overview of new media channels and strategies. Over the course of the seminar, Schwartzman demonstrates when and how to use blogs, MySpace, YouTube and other popular Web 2.0 networking tools to effectively communicate on behalf of organizations. Additionally, the seminar covers:
• How to create blogs, comment and participate
• The benefits of RSS, blogging and podcasting
• How to build a business case for new media initiatives
• The importance of authenticity and transparency
• How to integrate new media into conventional public relations campaigns
• The basics of search engine optimization (SEO)
• Podcast development, production and distribution
• Video on demand, webcasts and vidcasts
• Social bookmarking, social networking and Second Life
Eric Schwartzman is managing director of Los Angeles-based, award-winning public relations firm Schwartzman & Associates, which specializes in helping public relations professionals on the agency and client side to better understand how to integrate new media into their outreach initiatives. The agency was awarded PRSA’s coveted Bronze Anvil Award for the production of APM’s Music, Film & TV Music podcast, the official podcast of the Hollywood Reporter/Billboard Film & TV Music Conference. Schwartzman also is the executive producer of the PRSA PRism award-winning podcast, “On the Record ... Online,” which features one-on-one interviews with journalists from the mainstream media about how they like to work with public relations people.
Schwartzman has served as a new media consultant for clients including BBC America, Discovery Communications, International Association of Business Communicators, the Los Angeles Opera, Los Angeles County, Red Bull, Target and Universal Studios, among others. He teaches new media public relations at the University of California at Los Angeles, and is a frequent presenter on the subject at conferences, such as the Media Relations Conference, Consumer Electronics Show, PRSA’s International Conference, Bulldog Reporter’s PR University, the Podcast and Portable Media Expo, and those hosted by universities and other organizations, including the government of Singapore and the Software Council of Southern California.
The two-day seminar will be held from 9:00 a.m. – 5:00 p.m. on Sept. 13 – 14 at New York University-Midtown. NOTE: THIS COURSE IS FULLY BOOKED.
About the Public Relations Society of America (PRSA)
The Public Relations Society of America (www.prsa.org), headquartered in New York City, is the world's largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 109 Chapters nationwide and 20 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 285 Chapters at colleges and universities throughout the United States.
