NEW YORK (July 15, 2009) — The Public Relations Society of America (PRSA) announced today that Bob Garfield, columnist, critic, and co-host of the Peabody Award-winning National Public Radio (NPR) series, “On the Media,” will deliver a keynote address at the PRSA 2009 International Conference in San Diego, Nov. 7–10, at the San Diego Marriott Hotel & Marina.
Garfield will impart his industry wisdom with his signature wit on Tuesday, Nov. 10. Garfield will also preview his latest book, “The Chaos Scenario,” which asks whether traditional media is falling apart and, as he wonders, “whether we are prepared to pick up the pieces.”
“Bob Garfield combines knowledge and wit in unique analyses of the media business like no one else I know,” said Michael Cherenson, APR, PRSA chair & CEO. “And, Bob not only analyzes trends, but also embraces them — in fact, I know him through Facebook, and our online connection led to bringing his brilliant insights to the International Conference, enhancing the attendee experience.”
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On the forefront of media change for years, Garfield is perhaps best known for his “Ad Review” column in Advertising Age magazine. He also founded and writes for the Watchdog Blog of the Nieman Foundation for Journalism at Harvard University, and has been an ongoing contributor to Washington Post Magazine, Civilization and the op-ed page of USA Today. A collection of Garfield’s work, “Waking Up Screaming From the American Dream,” was published in 1997, and his 2003 manifesto on advertising, “And Now a Few Words From Me,” is published in seven languages.
Prior to co-hosting “On the Media,” Garfield spent 12 years as a correspondent for NPR’s “All Things Considered.” For many years, he also was the advertising analyst for ABC News, and has been a regular on Financial News Network, CNBC’s “Power Lunch” and “Adam Smith’s Money Game” on PBS.
World’s Foremost Public Relations Event
The PRSA International Conference is considered the world’s foremost gathering of public relations and communications professionals. The event, which attracted more than 3,000 attendees from 25 countries last year, offers professional development sessions led by more than 200 experts in a variety of public relations disciplines.
Other Conference keynoters include Arianna Huffington and Todd Buchholz, influential and respected journalists, authors and commentators on the compelling and topical social issues of politics and finance. To learn more about these Conference speakers, visit the Conference Web site. To register for the Conference, visit the Conference registration page.
For more details about the PRSA 2009 International Conference, download the Conference brochure.
About the Public Relations Society of America (PRSA)
The Public Relations Society of America (www.prsa.org), headquartered in New York City, is the world's largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 110 Chapters and 10 Districts nationwide, and 20 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 303 Chapters at colleges and universities throughout the United States, and one Chapter in Argentina.
