NEW YORK (Jan. 12, 2010) — The Public Relations Society of America (PRSA) announced today that it has launched a newly redesigned Issues & Trends, PRSA’s daily news digest that provides its members with concise industry and organizational news. In response to a member survey, PRSA retooled its new daily communications vehicle that is designed to give our members more of what they want, and less of what they don’t.
Information pertaining to PRSA and industry news, notices and offers, which previously was communicated in separate e-mails, has been consolidated into one streamlined channel. The new Issues & Trends will deliver a concise summary of the day’s top articles of interest to public relations professionals while incorporating job listings and career resources, Professional Development opportunities and free webinar listings, seminar listings, and Chapter and member highlights.
The Issues & Trends content will be organized by theme according to the day of the week, reducing the volume of daily e-mails received by PRSA members.
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Day
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Theme
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Content
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Monday
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Career Connection
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Mondays will feature job listings, career articles, job listing feeds and other career resources.
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Tuesday
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Learning Connection
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Tuesdays will provide Professional Development opportunities and featured sessions, free webinar listings and APR seminar listings.
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Wednesday
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Section Connection
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Wednesdays will list information pertaining to Professional Interest Section seminars, resources, newsletters and networking information.
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Thursday
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Membership Connection
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Thursdays will offer leader resources and news, and feature Chapter highlights, and member highlights, benefits and resources.
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Friday
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PRSA Connection
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Fridays will share general PRSA news.
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PRSA members who previously opted out of out of communications from PRSA and would like to receive the new
Issues & Trends must log in to
MyPRSA and change their e-mail preferences. For assistance with MyPRSA, send an e-mail to
helpdesk@prsa.org.
About the Public Relations Society of America (PRSA)
With more than 31,000 members,
PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 110 local
Chapters organized into 10 geographic
Districts; 16
Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communication, entertainment and sports, and travel tourism; and the
Public Relations Student Society of America (PRSSA), which has more than 300
Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York.
