Public Relations Student Society of America Seeks Bateman Competition Sponsorship

NEW YORK (March 8, 2010) — Corporations and organizations have an unique opportunity to become part of a 27-year tradition at The Public Relations Student Society of America (PRSSA) by sponsoring the 2011 Bateman Case Study Competition.

 

As the Bateman Competition client and sponsor, corporations and organizations have an opportunity to not only provide an outstanding educational experience for students, but also benefit from a nationwide campaign that fits each community’s unique demographics and values; utilizes the skills of a student population immersed in social media; makes use of effective creativity from the students and insight provided by faculty advisers; and reaps the rewards of national media exposure over a four-month period.

 

“The creativity and innovation that PRSSA students brought to the Bateman campaign for Habitat for Humanity still resonates within communities across the country,” said Robyn Ulrich, senior vice president, marketing and creative services, DIY Network, Scripps Networks Interactive. “By adding the Bateman to our strategy, DIY Network delivered a new dimension to our partnership with Habitat that brought countless hours of energy and focus to the need for affordable, safe housing. DIY couldn’t have delivered this through our efforts alone. Capturing this unique opportunity for your company or client will exceed all your expectations for delivering on ROI and raising awareness.”

 

In becoming a Bateman Competition sponsor, a corporation or organization presents a case study that teams will address through a public relations campaign targeting their communities. Each year, more than 75 student teams at colleges and universities nationwide compete in the Bateman Competition. With guidance from advisers, teams research, plan and execute a public relations campaign in their communities for the client, which receives rights to the campaign ideas presented.

 

Corporations or organizations interested in sponsoring the Bateman Case Study Competition can contact PRSA Director of Education Jeneen Garcia at (212) 460-1466 to discuss the program. Potential sponsors will need to complete the sponsor RFP form, which is reviewed for approval by PRSSA Headquarters.
 

Previous Bateman Competition sponsors and clients include the following:

The Bateman Competition originated in 1973 as the National Case Study, a program that allowed PRSSA members to exercise the analytical skills required for public relations problem solving. In 1983, the name of the competition was changed to honor the late J. Carroll Bateman, APR. Bateman was a past president of the Public Relations Society of America (PRSA), and was very instrumental in the founding of PRSSA.

 

About the Public Relations Student Society of America (PRSSA)
The Public Relations Student Society of America is the world’s pre-eminent, pre-professional public relations organization. Founded in 1968 by its parent society, the Public Relations Society of America, the organization has grown to more than 10,000 members and 306 Chapters at colleges and universities in the United States and one Chapter in Argentina.