NEW YORK (May 13, 2010) – The Public Relations Society of America (PRSA) Travel & Tourism Section unveiled the roster of industry thought leaders and presentations to be featured at the annual
PRSA Travel & Tourism Conference, May 25-28, 2010, in Aspen, Colo. The 13-member Travel & Tourism Section Executive Committee, representing destinations, hospitality organizations, food and beverage companies, as well as independent public relations practitioners, has created an ambitious agenda of presenters, case studies and media panels.
“This year’s conference agenda is filled with exceptional speakers and panelists who will present dynamic, case-study driven programs specially tailored to the needs of travel, tourism, hospitality, and food and beverage communicators,” said Section Chair Douglas MacKenzie, director of communications for the Greater Phoenix Convention & Visitors Bureau. “The conference offers attendees invaluable insights, resources and networking opportunities they need to effectively market to travelers through PR and social marketing.”
Set in picturesque Aspen, at The St. Regis Aspen Resort, the conference includes more than 15 sessions and media panels, and several keynote presentations including remarks from Sarah Evans, president, Sevans Strategy; Sheree Anne Kelly, vice president, Public Affairs Council; and Sree Sreenivasan, digital media professor and dean of student affairs, Columbia Journalism School, and contributing editor, DNAinfo.com.
Travel and tourism colleagues will gather at the conference to:
- Learn how other industry executives are achieving more with less.
- Discover cutting-edge tactics from key media and professional development experts.
- Determine how to stay ahead of the competition with the latest social media applications.
Sessions on the hottest topics in travel and tourism communications will include:
- “Luxury Still Matters: How to Promote High-End Properties to Media”
- “What Travel & Tourism PR People Still Don't Get About Social Media”
- “Broadcasting Your Business: Brand Storytelling with Broadcast Media”
- “Reaching Key Influencers Where They Live (Online)”
Conference attendees will also meet and network with key media from outlets, including USA Today, Travel Channel, TravelAndLeisure.com and ABC News.
Conference Sponsors
Top sponsors include Aspen Chamber Resort Association; Snowmass Tourism; Viceroy Snowmass; San Antonio; BurrellesLuce; Colorado Tourism Office; Grayline; Pitchengine; Cision; and Dow Jones.
About the Public Relations Society of America (PRSA)
With more than 31,000 members,
PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 111 local
Chapters organized into 10 geographic
Districts; 16
Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the
Public Relations Student Society of America (PRSSA), which has more than 300
Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York.
