WASHINGTON, D.C. (Oct. 18, 2010) — International public relations pioneer John L. Paluszek, APR, Fellow PRSA, was awarded the Public Relations Society of America (PRSA) 2010 Atlas Award for Lifetime Achievement in International Public Relations during the International Professional Interest Section dinner at the PRSA 2010 International Conference in Washington, D.C. The Atlas Award recognizes a public relations practitioner who has made extraordinary contributions to the practice and profession of public relations on a global scale over the span of his or her career.
“Public relations is now a global profession operating in the public interest,” said Paluszek. “Analogous to today’s interdependent global society, public relations theory and practice is advancing around the world through cooperative efforts. As we work to build mutual understanding and reciprocal relations between buyer and seller, employer and employee, government and citizens — and, yes, between and among nations — we can, and we must, all learn from each other.”
Paluszek is senior counsel at Ketchum, specializing in reputation management and corporate responsibility. He also is chairman of The Global Alliance for Public Relations and Communication Management, PRSA liaison to the United Nations, and a member of the Accrediting Council on Education in Journalism and Mass Communications, as well as The Commission on Public Relations Education.
“John Paluszek is a true leader in international public relations, and we are enormously proud to recognize his incredible caliber and accomplishment,” James J. Roop, APR, Fellow PRSA, PRSA 2010 Honors and Awards Committee chair. “A trailblazer who has established a legacy of worldwide awareness of the unique value proposition of public relations, Paluszek has always strived to advance the profession and has set an example for others to follow for years to come.”
Paluszek, who was PRSA president and COO in 1989, has held many offices in the Society and has received numerous professional awards. In 1988, shortly before the fall of the Berlin Wall, he represented PRSA in the first U.S.-Soviet Bilateral Information Talks in Moscow, and East-West Public Relations Summit in Vienna, Austria. In December 2002, he chaired the plenary session on communications at the Berlin United Nations Global Compact Forum and, in April 2004, addressed the Paris Global Compact meeting, “Sustainable Consumption.” He has lectured on corporate responsibility and reputation management at 10 U.S. colleges, as well as at business conferences on four continents.
A former journalist, Paluszek has written many commentaries for business and academic journals. He is the author of “An American Journey,” his immigrant family’s multi-generational memoir, as well as “Organizing for Corporate Social Responsibility”and “Will the Corporation Survive?” Paluszek has a Bachelor of Arts from Manhattan College, where he is a trustee-emeritus.
About the Public Relations Society of America (PRSA)
With more than 31,000 members, PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 111 local Chapters organized into 10 geographic Districts; 16 Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has more than 300 Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York.