PRSA had an op-ed published Dec. 3, 2010, in MediaPost
. Authored by PRSA Chair and CEO Gary McCormick, APR, Fellow PRSA
, the article discusses the need for ensuring ethical standards and best practices are incorporated whenever utilizing new technology or industry practices.
Balance Tech with Ethics, Industry Standards
By Gary McCormick
Published: Dec. 3, 2010
The last decade has been a fascinating time to work in marketing and public relations, with a bevy of new technologies and practices enabling us to reach and influence audiences in ways never dreamed of before. From blogging going mainstream to Twitter taking us all (pleasantly) by surprise, and several other innovations in between, we're truly in a marketing renaissance.
Yet, with these newfound opportunities and touchpoints comes an urgent responsibility on the part of practitioners to ensure they have performed thorough due diligence on the new technologies and practices they engage in, and that they fully understand the impact and potential influence that new theories and tactics may have on their audiences.
Read the rest of the op-ed here.