PRSA Chair and CEO Rosanna Fiske, APR (@Fiskey)
wrote an op-ed for PRNewser
exploring why the common business adage "Do the right thing" may be wrong for some businesses and whether there are clients that public relations firms should not work with from an ethical standpoint.
Guest Post: Drawing the Line on Which Clients a PR Firm Works With
Rosanna M. Fiske, APR
Published: March 18, 2011
As much of the world has been riveted by the uprisings in the Middle East, a vast rallying cry has risen up: “Do the right thing.”
Declarative statements such as this are bandied about daily by politicians, civic leaders, CEOs and community activists — all who use the cliché instead of their own words to say what they mean. These messages offer a proposition of what leaders and pundits believe is right for their people or those they influence.
At best, this sentiment oversimplifies a complex situation; at worst, it could alienate the panoply of cultures that live, work and have survived in a region for hundreds or thousands of years. Business leaders face an analogous dilemma. “Doing the right thing” for one company is rarely what is best for others, even in the same industry.
Read the rest of the op-ed here.