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March 28, 2011

PRSA Board Member Marisa Vallbona Quoted in PRDaily on Impact of FTC's 'Blogger Rules'

Marisa Vallbona, APR, Fellow PRSA, a member of the PRSA Board of Directors, was quoted in a March 28, 2011, PRDaily recap of the Federal Trade Commission's renewed efforts to thwart brands and marketers from publishing fake online product reviews, per its “blogger rules."

PRDaily quoted the following from a recent blog post Vallbona wrote for PRSay:

In the wake of the ruling, the Public Relations Society of America (PRSA) offered some advice. Marisa Vallbona, a member of the PRSA board of directors, wrote on the blog PRSAY:
“Let’s say your client or employer gives a gift to a blogger and expects a review. Tell—don’t ask—the blogger to disclose the fact in his or her review. Otherwise, you’re asking the review to be considered fake and putting yours and your client’s reputation at stake.”
Vallbona added:
“Isn’t time time for this madness to end? It’s unfortunate that the disreputable work of some continues to cast doubt across an entire industry.”



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