ORLANDO, Fla. (Oct. 17, 2011) — Dr. Shannon A. Bowen
was awarded the Jackson Jackson & Wagner Behavioral Science Prize by the PRSA Foundation
during the Monday general session on Oct. 17
at the PRSA 2011 International Conference
. This award recognizes individual behavioral science researchers whose scholarly work enhances the understanding of the concepts and theories that contribute to the effectiveness of public relations practice.
“This award by JJ&W and PRSA is an important moment for our field: my body of research on ethics winning this prestigious recognition emphasizes the centrality of ethics to our profession,” said Dr. Bowen. “Ethics is a crucial part of top management at any organization, but in PR, with such an enormous role in the formation of public policy, ethics is the key
to determining the responsibilities and status of the industry. I am delighted that this award highlights the primacy of ethics to our emerging profession.”
Dr. Bowen is associate professor at the S. I. Newhouse School of Public Communications at Syracuse University, and is a member of PRSA. She specializes in communication ethics, strategic communication management, issues management, dominant coalition decisions, public relations theory, organizational communication, social media and engagement, and the intersection of organizational culture with ethics.
As a quantitative research analyst for the polling firm American Viewpoint, Dr. Bowen designed research and strategy for numerous corporate and political clients, including Philip Morris, Dow Corning and Monsanto. She also served as a consultant analyst to Lake Sosin Snell and Perry Research on political candidates. She spent a year on Capitol Hill as a constituent relations specialist for Congressman Floyd D. Spence, then chairman of the U.S. House of Representatives Committee on National Security.
“The Jackson Jackson & Wagner Behavioral Science Prize is one of the most prestigious honors in public relations research,” said Debbie A. Mason, APR, Fellow PRSA, president of the PRSA Foundation Board of Trustees, and president & CEO of the United Way of North Central Florida. “The Jackson Jackson & Wagner firm name really is synonymous for behavioral public relations. The PRSA Foundation is grateful to the firm’s principals for its continued support of their endowed award.
“Support of research is one of the three major endeavors of the PRSA Foundation. We’re pleased to honor Dr. Shannon Bowen as she and her colleagues have made significant and meaningful contributions to promoting the strategic value research as the core of effective public relations practice.”
Dr. Bowen sits on the board of directors of the nonprofit International Public Relations Research Conference (IPRRC), and was the 2010-2011 chair of the Media Ethics Division of AEJMC. She also serves on several journal editorial boards and is a contributing editor of Media Ethics and a joint editor of the top-tier journal Ethical Space: The International Journal of Communication Ethics. Dr. Bowen is currently writing a public relations textbook.
“JJ&W’s Behavioral Prize was created to honor those who have contributed an important body of research to the profession in order for us, as practitioners, to be maximally effective in helping organizations achieve mutually beneficial relationships,” said Stacey Smith, APR, Fellow PRSA, senior counsel & partner, Jackson Jackson & Wagner. “Dr. Bowen’s body of work on public relations ethics has done just this. JJ&W is exceedingly pleased with her selection by the nominating committee. Ethics was of the highest importance to our founder, Patrick Jackson, and continues to remain so to all members of the firm.”
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