Professional Public Relations Association Advocates Ethical and Transparent Communication PracticesNEW YORK (November15, 2011) — The Public Relations Society of America (PRSA) today issued the following statement regarding reports of unethical communications practices by Mike Winder, mayor of West Valley City, Utah. The Deseret News (Salt Lake City) reported that Winder had been engaging in deceptive communications practices on behalf of West Valley City by creating a false identity to write news stories for Utah media outlets about the city he represents. According to published reports, Winder used the pseudonym of “Richard Burwash” to submit 13 articles published in the Deseret News, KSL.com and the Oquirrh Times, a community newspaper.
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for thebusiness value of public relationsandgreater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.