Further details of PRSA’s MBA Initiative and its Business Leaders Survey can be found here
Reporter Alison Damast says of the initiative:
“Public relations is a topic that has long been a lonely stepchild in most MBA curricula, touched upon briefly, if at all, in soft-skills classes that teach writing and communication. That may soon change, thanks to a push by the Public Relations Society of America (PRSA), the largest industry group for public relations professionals, which is trying to get business schools to take a more serious approach to teaching MBA students the art of corporate communication and reputation management.”
The article also features a Q-and-A interview with Paul Argenti, professor of corporate communications at Dartmouth’s Tuck School of Business. Argenti is working with PRSA to develop a pilot program of public relations courses that can be used by MBA programs.
Read more about the initiative and research in Bloomberg Businessweek.