The Public Relations Society of America (PRSA)’s 2011 Business Leaders Survey is featured prominently in a Dec. 22, 2011, Forbes column titled, “The Missing Link in B-Schools” by business columnist Ken Makovsky.
In a Dec. 22, 2011, column, Makovsky says that PRSA’s campaign to introduce public relations courses in MBA programs should help business schools “finally recognize that there is a whole new set of rules to play by … and it’s in their self-interest to play the economics to their benefit.”
The research and curricula program were first reported exclusively in Bloomberg Businessweek.