Published: Feb. 3, 2012
It’s a topic that has been debated for years. From Wikipedia co-founder Jimmy Wales stating in 2006 that “PR firms editing Wikipedia is something that we frown upon very, very strongly” to last year’s Bell Pottinger lobbying scandal, where it emerged that the firm was surreptitiously manipulating client’s Wikipedia entries — raising the ire of Mr. Wales and his Wikipedia acolytes — it’s a discussion that seemingly knows no end.
PR people have long been frustrated by the complexities of the Wikipedia editing process. Colleagues tell us they feel rebuffed by what they believe is an arcane system meant to ostracize them whenever they attempt to correct inaccurate or outdated employer or client entries.
The issue over edits made on Wikipedia is one that affects more than just the public relations profession. It has implications for every business, organization and institution around the world, given Wikipedia’s widespread use as an information resource.
Read the full op-ed in Techdirt.