On Wednesday, January 23, two City Council members demanded to know why Los Angeles World Airports approved almost $4 million in contracts for a public relations campaign to highlight the ongoing modernization of Los Angeles International Airport.
This week in a January 28, 2013 PRNewser article
, Patick Coffee
writes about how the Public Relations Society of America‘s Los Angeles chapter took a stand in this LAX PR dispute. The chapter made its position clear over the weekend by stepping into the fray and writing a letter
to the city council officially supporting the three firms involved–and the PR business at large.
PRSA LA members argued that since most voters approve the airport’s modernization effort, they most likely also support campaigns and initiatives developed to promote the project. Despite this argument, city official Dennis Zine
believes the city is spending too much money on public relations for the airport and any bids for public relations support should be made to agencies within the California region.