NEW YORK (Dec. 18, 2012) — The Coalition for Public Relations Research Standards
has launched a series of webpages to facilitate the development and adoption of industry-wide standards for public relations research and measurement.
The Public Relations Society of America
(PRSA) is one of five charter members of the coalition.
The Web pages, available at www.instituteforpr.org/researchstandards
, will allow public relations professionals and other interested parties to review and comment on proposed and interim standards. The proposed standards then will be reviewed by a panel of public relations thought leaders before being adopted as interim standards for the industry. Initial topics available for comment are communications lifecycle, social media measurement and traditional media measurement.
The new website also describes the processes and procedures that the Coalition is following based on recommendations of the International Organization for Standardization
(ISO) for developing consensus on voluntary industry-wide standards.
“The continued growth and adoption of public relations services will depend in part on the creation of measurement and evaluation standards that are valid, consistent and widely accepted,” said PRSA 2012 Chair and CEO Gerard F. Corbett
, APR, Fellow PRSA. “These Web pages will help agencies, in-house public relations departments and research firms not only understand, but adopt measurement standards and best practice approaches.”
The other charter members of the Coalition for Public Relations Research Standards are the Council of Public Relations Firms
, the Global Alliance for Public Relations and Communication Management
, the Institute for Public Relations
and the International Association for Measurement and Evaluation of Communication
About the Public Relations Society of America (PRSA)
is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct
; and advocates for the business value of public relations
and greater diversity
among public relations professionals. Based in New York, PRSA comprises 112 local Chapters
; 14 Professional Interest Sections
that focus on specific industries and practice areas; and the Public Relations Student Society of America
(PRSSA), which is active at more than 320 colleges and universities