PRSA: Libyan PR Brief Threatens PR’s Ethical Standards — PRWeek Letter to the Editor

The Public Relations Society of America (PRSA) had a letter to the editor published in the Aug. 12, 2011, issue of PRWeek in response to an Aug. 4  article that reported on a request by the Libyan government for communications and "image enhancement" counsel from New York public relations firms. The letter corresponds with previous PRSA commentary on the ethical implications of public relations professionals representing dictators.

Opinion: Letters of the Week — Dark Cloud Would Hang Over PR If Any Agency Took on Gaddafi Brief
Published: Aug. 12, 2011

That Ali Darwish would brazenly proclaim that Gaddafi seeks to 'present (his) just and fair case to the world' and expect that 'world' to believe he truly cares about truth and justice is, in itself, mind-boggling ('Suspected hoax email about enhancing Gaddafi's image turns out to be legitimate', Aug. 4).
It would cast a pall across the whole of the PR industry for any firm to take on this assignment.

Kirk Hazlett
Board of Directors
Public Relations Society of America