The Digital Impact Conference

April 02, 2012 - April 03, 2012

Digital innovation has never been more important or accessible to public relations professionals. At The PRSA 2012 Digital Impact Conference, "Power and Persuasion," attendees hear from leaders in the digital sphere who will present case studies, new technologies and opportunities where communicators may take the lead, such as:

Mobile Communications — how can you identify and persuade influencers in the age of apps, geofencing and other new mobile techniques?
Big Data — how does the coming tsunami of data from electronically connected objects, sensors and people change who the influencers are and how we can effectively persuade them to action?
Platform Overload and Social Media Fatigue — how do you strategically choose the platform or network that works best for your objectives, keeping the buzz going over time? How can you leave gracefully?
Social Change — how can you best influence, persuade and move people to action in our world of elections, economic crisis, and unparalleled political and social change?
Branding — what can your brand team learn from the latest research and case studies?
Emerging Technologies — what will the near future bring to the communications field?
Hyperconnectivity — how do we address the complexities of hyperconnection in an expanding global, online environment?
Relevancy — what are your best strategies and solutions for targeting and influencing audiences and where does persuasion fit in the relevancy formula?

The conference will be held in Manhattan at The Sentry Center, 730 Third Ave. Co-presenters of The Digital Impact Conference include the PRSA Technology Professional Interest Section and The Society for New Communications Research.

Take advantage of the Saver rate and register by Feb. 27. Visit the conference registration page for different packages and savings.

Follow the conversation on Twitter: @PRSADIConf or #PRSADIConf.