2012 Digital Impact

The former journalist who brought the World Economic Forum (WEF) to the social Web, and the co-founder of one of Silicon Valley’s premier technology communications firms, OutCast Agency, will lend their expertise to The Public Relations Society of America’s (PRSA) 2012 Digital Impact Conference. Matthias Lüfkens, Burson-Marsteller’s EMEA managing director of digital, and Caryn Marooney, Facebook’s director of technology communications, will deliver keynote addresses at one of the public relations industry’s leading digital conferences. The Digital Impact Conference will be held in New York City April 2–3, and will focus on the interplay of influence and persuasion in the digital world. ... Read More

The Public Relations Society of America (PRSA) is seeking digital influencers who can demonstrate the latest trends and innovative practices, strategic thinking and research from the world of digital communication at The Digital Impact Conference in New York City. With the theme “Influence and Persuasion,” the conference will expand to offer a wider selection of programs by combining resources, networks and digital communities. Co-presenters include the PRSA Technology Professional Interest Section and The Society for New Communications Research.
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