NEW YORK (May 6, 2011) —
With more than 181,000 followers on Twitter, and a Klout score of 80, Chris Brogan
brings his expertise in using social media to help companies personalize customer relationships and expand their brands to the Public Relations Society of America (PRSA) 2011 International Conference
, Oct. 15-18
, in Orlando, Fla.
Brogan, president of Human Business Works
, will address the Tuesday, Oct. 18
, General Session on “The Changing Role of the Trust Agent.”
Human Business Works is an online education and community company for small business and solo entrepreneurs. One of his first projects entails helping nonprofits learn how to grow their capabilities. Brogan also consults with Fortune 100/500 companies, such as PepsiCo, General Motors, and Microsoft, on the future of business communications and social software technologies. He is a New York Times bestselling co-author of “Trust Agents,” and a featured monthly columnist at Entrepreneur Magazine. His blog, chrisbrogan.com, ranks in the “Top 5 of the Advertising Age Power150.”
“We’re delighted that someone as innovative and inspiring as Chris Brogan will be a keynote speaker at this year’s PRSA International Conference,” said Rosanna M. Fiske, APR, chair and CEO of PRSA. “In today’s challenging economic climate, he shows us that there is tremendous business value in respecting and cultivating the public’s trust in your organization.”
The International Conference is considered the world’s foremost gathering of public relations and communications professionals. The event, which attracts more than 3,000 attendees from 25 countries last year, offers professional development sessions led by hundreds of experts in a variety of public relations disciplines.
The inevitable impact that periods of historic change have on the practice of public relations is captured in the theme of this year’s PRSA International Conference. “Imagine. Create. Inspire: Envisioning the Future of Public Relations” speaks to the new opportunities that today’s technological advances and multiplying communications channels are creating for public relations professionals, and invites practitioners to join together in imagining the ways in which those changes will impact the profession’s future.
About the Public Relations Society of America (PRSA)
With more than 31,000 members, PRSA
is the largest organization of public relations professionals and students. PRSA is comprised of 112 local Chapters
organized into 10 geographic Districts
; 14 Professional Interest Sections
that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America
(PRSSA), which has more than 300 Chapters
at colleges and universities in the United States and abroad. PRSA is headquartered in New York.