“To put this campaign in PR terms, we wanted to build upon our great net promoter score and excellent word of mouth recommendations to design a fun campaign for our members,” said William M. Murray, CAE, President and Chief Operating Officer, PRSA. “We’re delighted that we can reward our members for doing what comes naturally – telling colleagues about their positive experiences as a PRSA member.”
In addition to the grand prize, one first prize winner received a 16GB iPad® Mini and three second prize winners walked away with a $100 Visa® or MasterCard® gift card. PRSA members had the opportunity to enter the sweepstakes from Aug. 1 through Sept. 30 by either referring a new member or by simply mailing PRSA their job title, employer and contact information. For complete sweepstakes rules, visit the PRSA website.
One of the largest and foremost events for public relations and communications professionals, the PRSA International Conference offers professional development sessions led by experts in a variety of public relations disciplines. Attendees get practical, actionable takeaways they can put to use immediately; the latest thinking on communication trends, strategies and best practices; a chance to meet and learn from the brightest minds in public relations; and the opportunity to network and build meaningful professional relationships.
For more information or to register for the PRSA 2013 International Conference, “One World: Connection, Community, Collaboration,” visit http://www.prsa.org/conferences/InternationalConference.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.
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