The award recognizes leadership in behavioral science research and its application to public relations practice and encourages public relations practitioners to apply such research in their work. It includes a $1,500 honorarium and travel expenses to support presentations of the honoree’s research at the PRSA International Conference. The award is funded by an endowment contributed to the PRSA Foundation by JJ&W.
“I want to thank the PRSA Foundation and JJ&W for selecting me to receive this prestigious award and recognition,” said Berger. “I met Pat Jackson many years ago and observed him often at conferences. I was struck especially by his rich intellect and his passion for the practice and for research. To be associated with his name in any capacity is a fine thing, and being recognized for this award brings me great joy.”
“JJ&W’s support of the Behavioral Science Prize fund demonstrates their leadership in recognizing the contributions that behavioral science research brings to PR,” said Lou Capozzi, president of The PRSA Foundation.
Berger is the Reese Phifer Professor of Advertising and Public Relations in the College of Communication and Information Sciences at the University of Alabama. He also serves as a board member of The Plank Center for Leadership in Public Relations in the College.
Prior to entering academia, Berger was a PR professional and executive for 20 years. From 1975 to 1989 he worked at the (then) Upjohn Company, a pharmaceutical research and manufacturing company, where he worked on public relations programs in 30 countries. He has published more than 30 academic and professional articles in leading scholarly journals and trade publications.
“There were many outstanding nominees for this illustrious award, yet Bruce stood out as a clear leader to receive this year’s award, not only because of his many years of scholastic research in behavioral science and beyond, but to honor him as a retires from a long and fruitful career,” said Dr. David Michaelson, chair of the JJ&W Behavioral Science Prize selection committee.
About the PRSA Foundation
The PRSA Foundation, an independent, 501 (c)(3) charitable organization, raises funds for diversity programs, scholarships and research projects that support the practice of public relations in serving the public good. For more information regarding the PRSA Foundation, its activities and its full board of trustees, visit www.prsafoundation.org.
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