The award, presented last evening in Philadelphia at the PRSA 2013 International Conference Diversity Mixer, is given to PRSA Chapters that embody and demonstrate key values in diversity, and that contribute to advancing diversity. These awards recognize the local efforts of the Orange County and Nashville Chapters, as well as provide further support for continued achievements at the Chapter level.
The winning chapter, the PRSA Orange County Chapter, held their 9th Annual Diversity Forum this past September. This year’s event, “Don’t Get Lost in Translation: How to Decipher Cultural and Generational Shifts”, served as a professional development tool, educating and informing public relations professionals and students about diversity initiatives and best practices.
The PRSA Nashville Chapter, the second prize recipient, held a panel that closely examined how reporters addressed diversity issues and worked to eliminate stereotyping based on geography, socio-economics, religious affiliation and gender. In addition to public relations and public affairs professionals, Public Relations Student Society of America (PRSSA) students were invited to attend.
In order for a PRSA Chapter to be eligible for a Chapter Diversity Award, the Chapter must have:
- Initiated and/or maintained a diversity program between July 31, 2012 and July 30, 2013;
- Recruited or mentored members with interests and expertise in diversity; and
- Demonstrated a significant contribution toward diversity through submission of best practice or case study.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.
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