Co-sponsored by HGTV and the DIY Network, PRServing America™ is a program that recognizes and rewards PRSA and PRSSA chapters for their pro-bono efforts to strengthen and preserve the communities in which they work. The program additionally emphasizes the important and impactful charitable work that is an inherent part of the public relations profession.
“The public relations community is regularly involved in awareness campaigns for charitable organizations, but because these roles are often pro-bono and behind the scenes, we rarely hear about these valuable contributions,” said Mickey G. Nall, APR, Fellow PRSA, PRSA 2013 chair and CEO. “PRSA is proud of the positive, inspired assistance our members and chapters give to their communities, and PRServing America™ is our way of highlighting these efforts.”
The PRSA Hampton Roads Chapter teamed up with the United Way of South Hampton Roads and offered their services and public relations skills for the organization’s annual Day of Caring. During the Day of Caring, 22 professionals from the chapter volunteered at 16 local agencies, addressing issues ranging from child welfare, healthcare advocacy, low income housing, at-risk youth, hunger and homelessness, among others. They helped with public relations tactics and strategy, from creating campaigns, writing social media, planning events and writing copy, investing over 200 hours of their time, an estimated value of $20,000.
Additional PRServing America™ awards announced at the PRSA International Conference include:
PRSA Chapter Winners
- Second Prize: PRSA Orange County Chapter for its “PR Gives Back” campaign.
- Third Prize: PRSA North Carolina Chapter for its “Band Together NC 2013 Promotional Campaign”.
- Honorable Mention: PRSA Miami Chapter for its dating violence and sexual assault awareness and education initiative.
- First Prize: PRSSA Penn State Chapter for its awareness campaign regarding children’s issues.
- Second Prize: The University of Georgia’s PRSSA Drewry Chapter for its “Books for Keeps” initiative.
- Third Prize: PRSSA West Virginia University Chapter for its fashion show benefitting the Morgantown Boys and Girls Club.
Campaigns entered in the PRServing America™ awards competition were judged by PRSA members and evaluated on the basis of their research, planning, execution, results and originality, as well as the campaigns’ ability to impact the perception of the public relations profession in a positive way. Cash prizes of up to $2,500 were awarded to the winning programs.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.
# # #