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May 14, 2013

Social Media Visionary Brian Solis to Deliver Keynote Address at PRSA 2013 International Conference

NEW YORK (May 14, 2013) — Altimeter Group Principal Analyst Brian Solis, an author and recognized authority on the impact of social media on business and culture, will deliver the principal keynote address at the Public Relations Society of America (PRSA)’s 2013 International Conference, which will take place Oct. 26 – 29, 2013, at the Philadelphia Marriott Downtown.

 Solis has studied and influenced the effects of social media and disruptive technology since the mid ‘90s, when he was part of a group that worked together to organize and define “social media” as a definitive media category. At Altimeter Group, he works with businesses on new media strategies and frameworks to build bridges between companies and customers, employees and other stakeholders.
Prior to joining Altimeter, Solis was principle of FutureWorks, an award-winning creative agency and business consultancy for new media.
A contributor to Fast Company, Businessweek, AdAge, Harvard Business Review and Mashable, Solis also has written four books. His latest book, “The End of Business as Usual,” looks at the changing consumer landscape, its impact on business and what companies can do to adapt and lead. In addition, Solis’ blog,, is ranked among the top 10 marketing blogs in the AdAgePower 150 and is also a Technorati Top 100 business blog.
Premier Gathering of Public Relations and Communications Professionals
At the PRSA International Conference, Solis will be speaking to thousands of public relations and communications professionals from around the world, and from nearly every career level, practice area, work environment and industry. Open to PRSA members and non-members, the Conference is designed by communicators for communicators who want to enhance their knowledge, skills and abilities and advance in their careers.
One of the largest and foremost events for public relations and communications professionals, the PRSA International Conference offers professional development sessions led by experts in a variety of public relations disciplines. Attendees get practical, actionable takeaways they can put to use immediately; the latest thinking on communication trends, strategies and best practices; a chance to meet and learn from the brightest minds in public relations; and the opportunity to network and build meaningful professional relationships.
For more information or to register for the PRSA 2013 International Conference, “One World: Connection, Community, Collaboration,” visit
Armour, Wood Join Solis as Conference Keynoters
Joining Solis as keynote speakers are Vernice Armour, America’s first African-American female combatpilot, and John J. Wood, founder and Board Co-Chair of Room to Read.
Armour, known to friends as colleagues simply as “FlyGirl,” was commissioned as a Second Lieutenant in the United States Marine Corps in 1998. She earned her wings in 2001 and went on to fly an AH-1W Super Cobra attack helicopter during two tours of duty in Operation Iraqi Freedom. She was the Marine Corps’ first African American female pilot, and was recognized by the Department of Defense as the first African-American female pilot to serve in combat.
Today, Armour is an author, speaker, coach and entrepreneur. Her first book, “Zero to Breakthrough,” presents a seven-step process for “accomplishing goals that matter.”
Wood left a thriving career at Microsoft at age 35 to create Room to Read, a non-profit organization that transforms the lives of children in developing countries through literacy and gender equality in education. A five-time winner of Fast Company’s Social Capitalist Award, Wood also teaches at the Harvard Graduate School of Education and New York University’s Stern School of Business, and serves on the Advisory Board of the Clinton Global Initiative.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.
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