On day two of the three-day International Conference (Oct. 12-14), LaBarre will discuss her quest to embolden and equip leaders to make their organizations more resilient, innovative and accountable.
LaBarre, a bestselling author and entrepreneur who has been published in The New York Times and The Wall Street Journal, has also appeared on CNBC and Good Morning America as a thought leader on the disruptive strategies, businesses and innovations changing how we work. Her current position at MIX, a pioneering open innovation project dedicated to reinventing management for the 21st century, is putting her passion for discovering the people who are creating the future based on the their original ideas and bold ideals to the test.
“Polly embodies our conference theme of ‘Leading the Way,’” said Joe Cohen, APR, 2014 PRSA National Chair. “She is an individual who has helped break new ground at every phase of her career, as a journalist, leader, and entrepreneur. Our conference attendees will benefit from Polly’s insights on how to unlock creativity and innovation, and seize upon the changes in the media landscape to heighten the impact of their work.”
“In the midst of relentless, disruptive, occasionally shocking change, PR professionals are in a unique position to make sense of the world—to articulate and advocate for a set of ideas the truly connect with people, and even better, move them,” said LaBarre.
Polly is the coauthor of the bestselling book Mavericks at Work: Why the Most Original Minds in Business Win. She was a member of the original team of Fast Company magazine, where she was senior editor for nearly a decade. More recently, Polly has been a business and innovation correspondent for CNN where she produced regular segments on big ideas and best practices from the world of business and beyond.
The PRSA 2014 International Conference theme is “Leading the Way: A Fearless Future for PR.” The focus of the conference will be on the need of practitioners and the profession to adapt to today’s transformative media environment.
The Conference will be held at Washington Marriott Wardman Park. Attendees can save $300 by registering for the 2014 International Conference by Aug. 22. Discounted hotel and travel rates are also available.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more tha 320 colleges and universities.
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