The Gold Anvil is the Society’s highest Individual Award. It is considered to be PRSA’s lifetime achievement award and is presented to a PRSA member and public relations practitioner whose accomplishments have made a major contribution to the profession.
“Fred is a visionary leader who has helped drive forward our profession through his work at Golin,” said Joe Cohen, APR, 2014 PRSA National Chair. “It is our honor and privilege to present Fred with our highest honor and recognize this man who has given so much to our profession.”
Cook has consistently given back to the public relations profession throughout his career. He has served as the keynote speaker at the Public Relations Student Society of America (PRSSA) National Assembly, the PRSA Leadership Conference, the ICCO Summit, Council of PR Firms, PRWeek and Holmes Report Conferences, as well as past PRSA International Conferences.
“I have always been a member of PRSA, but I really wasn’t very involved in the organization until this year,” said Cook. “Since my book was published in April, I have spoken to dozens of PRSA and PRSSA groups across the country. I'm impressed with the people I've met and honored to be recognized by such a dynamic group.”
Cook has worked at Golin for more than 25 years. Starting as an account supervisor in the agency’s Los Angeles office a decade ago, he moved up the ranks and eventually to Chicago to become Golin’s third chief executive officer. Under his leadership, Golin has earned a number of awards, including being voted “Agency of the Year” by four different groups.
During his tenure at Golin, Cook has managed a variety of accounts including strategic planning and brand marketing campaigns for Nintendo of America, Visa, Southwest Airlines and Amazon.com, Inc. He has lead public affairs and crisis management programs for BAX Global and The Walt Disney Company, and has developed research-based brand positioning campaigns for Yamaha and Weyerhaeuser. He has also created numerous international public relations programs for groups such as the Singapore Tourism Promotion Board, Air New Zealand and Canon.
The PRSA International Conference will be held at Washington Marriott Wardman Park. A full lineup of speakers and registration information can be found at the Conference website. Discounted hotel and travel rates are also available.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 110 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 340 colleges and universities.