Robach will kick-off the three-day (Oct. 12-14) International Conference by drawing from her nearly 20 years of journalism experience as she speaks to conference attendees. Named News Anchor for Good Morning America in March 2014, Robach joined the morning news team in 2012 as a correspondent. Since joining ABC, she has covered a number of high-profile stories from Oscar Pistorius to the 2014 Winter Olympics in Sochi, Russia to the birth of Prince George.
“Amy is a leader in and outside of the newsroom, an individual who perfectly embodies our Conference theme of ‘Leading the Way,’” said Joe Cohen, APR, 2014 PRSA National Chair. “She has covered some of the biggest news stories of the past decade on the world’s largest stage, and Conference attendees will benefit greatly from hearing Amy’s unique perspective on the state of the media and the art of storytelling.”
Before joining ABC News, Robach worked at NBC News from 2003 to 2012. In 2007, Robach was the co-anchor of Saturday TODAY and an NBC News National Correspondent. During that time, she also filled in as Weekday TODAY co-anchor, Weekday Newsreader and anchor for NBC Nightly News with Brian Williams. Additionally, Robach was an anchor for MSNBC from 2003-2007.
In her 9 years at NBC, Robach interviewed major political newsmakers such as President Barack Obama, John McCain, Nancy Pelosi, Newt Gingrich, as well as world leaders including Benjamin Netanyahu. In 2009, she landed the first sit down interview with embattled Illinois Governor Rod Blagojevich as he faced impeachment and criminal charges. Her career in journalism has also afforded her the unique opportunity to break the sound barrier in an F-18 fighter jet, interview Prince Harry and travel to Beijing to cover the 2008 Summer Olympic Games.
Robach Joins an Impressive Group of Featured Speakers
With today’s announcement, Robach joins an impressive lineup of featured speakers who include: Chuck Todd, chief White House correspondent and political director of NBC News; Dr. Michael L. Lomax, president and CEO UNCF (the United Negro College Fund); Polly LaBarre, founding member of Fast Company and editorial director of MIX (Management Innovation eXchange); and Mike Buckley, Facebook’s vice president of global business communications.
The PRSA 2014 International Conference theme is “Leading the Way: A Fearless Future for PR.” The focus of the conference will be on the need of practitioners and the profession to adapt to today’s transformative media environment.
The Conference will be held at Washington Marriott Wardman Park. Attendees can save $300 by registering for the 2014 International Conference by Aug. 22. Discounted hotel and travel rates are also available.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 340 colleges and universities.