Dr. Lomax, head of the nation's largest minority education organization, will examine the beneficial impact that a diverse workforce, reflective of America’s ethnic and racial mix, will have on the public relations profession during his speech, “The Business Case for Diversity,” on day two of the three-day International Conference (Oct. 12-14). He will also highlight the new PRIME Scholars Program, a collaboration between UNCF and the PRSA Foundation, which aims to create a clear conduit for African Americans to enter the industry at all levels in public relations through student recruitment and support, institutional capacity building and employer engagement.
“Dr. Lomax’s ground-breaking leadership has driven tangible progress by empowering disadvantaged youth and driving positive change,” said Joe Cohen, APR, 2014 PRSA National Chair. “Under his leadership, UNCF enables 60,000 students to go to college each year and prepare for professional careers.”
Added Cohen, “We are so pleased to team with the PRSA Foundation to welcome Dr. Lomax to speak at the PRSA International Conference and to shine attention on the critical diversity issue facing our profession.”
Having taught at numerous colleges and universities throughout the country, Dr. Lomax’s career has been dedicated to providing opportunities for African Americans and all Americans of color through education and empowerment. Under his leadership since 2004, UNCF has raised $1.5 billion and helped more than 92,000 students earn college degrees and launch careers. Before joining UNCF, Dr. Lomax was president of Dillard University in New Orleans and a literature professor at UNCF member-institutions Morehouse and Spelman Colleges. He also served as chairman of the Fulton County Commission in Atlanta, and holds the distinction of being the first African American elected to that post.
The PRSA 2014 International Conference theme is “Leading the Way: A Fearless Future for PR.” The focus of the conference will be on the need of practitioners and the profession to adapt to today’s transformative media environment.
The Conference will be held at Washington Marriott Wardman Park. Attendees can save $300 by registering for the 2014 International Conference by Aug. 22. Discounted hotel and travel rates are also available.
About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.