Public relations practitioners can view information about upcoming seminars, webinars, teleseminars, boot camps and conferences geared to every interest and career-level on PRSA's
Professional Development Calendar of Events. Our expanded learning opportunities include even more sessions on the topics you need to know now, such as social media, green marketing, crisis communication and branding, as well as free webinars. All events offer preferred pricing for PRSA members.
FREE WEBINAR
How To Be the Best Trend Spotter
An Introduction for Learning How to Read the Signs
Public relations pros are no longer conduits for information. We are people who bring the news to folks who need our help. In order to succeed, you have to be someone people want to talk to.
How? By being able to see what is coming and becoming your own trend spotter. Spotting trends requires a combination of knowing your business and your customer, and keeping an eye on what is happening around you. With that big-picture/small-picture view, you will be better able to identify emerging trends that will affect your business.
This fast paced, moving, example-filled 60-minute webinar, hosted by trend expert Richard Laermer, will show you how finding out about obscure — yet important — industries outside of your work will help you get the job done.