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April 24, 2012

Wikipedia & Public Relations: Survey Shows Gaps in Accuracy, Understanding (UPDATED*)

Sixty percent of respondents to a recent survey about Wikipedia and public relations said that articles about their clients or companies contain factual errors. The survey findings, published in the Public Relations Society of America’s (PRSA) scholarly publication, Public Relations Journal, will help establish a baseline of understanding for how public relations professionals work with Wikipedia editors to achieve accuracy in their clients’ and companies' entries.  ... Read More


April 17, 2012

Survey Finds Majority of Wikipedia Entries Contain Factual Errors

Sixty percent of Wikipedia articles about companies contain factual errors, according to research published today in the Public Relations Society of America’s (PRSA) scholarly publication, Public Relations Journal. Findings from the research will help establish a baseline of understanding for how public relations professionals work with Wikipedia editors to achieve accuracy in their clients’ entries.
 
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April 03, 2012

PRSA and WOMMA Partner to Provide Social Media Advisement to FDA

The Public Relations Society of America (PRSA), the world’s largest organization of public relations professionals, and the Word of Mouth Marketing Association (WOMMA), the leading trade association focusing on word-of-mouth marketing and advertising, today filed joint comments with the United States Food and Drug Administration concerning its proposed social media guidelines.  ... Read More


March 15, 2012

PRSA Urges U.S. Senate to Avoid Restricting Government Use of Public Relations Firms

In an op-ed published today in Roll Call, the Public Relations Society of America (PRSA) urges Senator Claire McCaskill (D–Mo.) and Senator Rob Portman (R–Ohio) to avoid actions that might diminish or severely restrict the United States government’s use of approved public relations and public affairs contractors. The Senators are leading an investigation of the federal government’s use of public relations and advertising contracts.
 ... Read More


March 05, 2012

PRSA Announces a Modern Definition of Public Relations with Exclusive Coverage in ‘The New York Times’

The Public Relations Society of America (PRSA) unveiled a modern definition of “public relations” via an exclusive announcement in The New York Times. The new definition marked the culmination of the four-month “Public Relations Defined” campaign, a PRSA-led initiative to modernize the definition and formal concept of public relations.
 
Writing in the March 2, 2012, edition of The New York Times, advertising columnist Stuart Elliot reports that out of 1,447 votes cast from Jan. 11–23, 2012, the winner was definition No. 2: “Public relations is a strategic communication process that builds mutually beneficial relationships be ... Read More


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