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January 18, 2012
The Public Relations Society of America today released the following statement regarding its position on the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA):
“We respect the protection of a company’s or individual’s intellectual property rights, while also firmly believing in the freedom of expression and the continuation of an open and unrestricted Internet. As such, we oppose the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA). It is the opinion of PRSA that SOPA and PIPA, as currently written, overreach, threatening the innovation and development of the Internet." ... Read More
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January 13, 2012
PRWeek columnist Bruce Berger references the Public Relations Society of America (PRSA)’s #PRin2012 blog series as the basis of his Jan. 13, 2012, column exploring what constitutes “great leadership” in the public relations profession. Berger says that PRSAY, the PRSA thought-leadership forum, “recently predicted 12 trends that will change the industry in 2012. Lodged in the list … was this: the need for ‘great industry leadership’ to help the industry ‘become the management consultants of the 21st century.’”
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January 12, 2012
In the opinion piece, PRSA Chair and CEO Gerard F. Corbett, APR, Fellow PRSA, says the “Fed’s newfound commitment to employing a robust and transparent communications strategy comes across as both a wise and savvy PR move, particularly given this point in time when ‘digital’ has fostered a new age ... Read More
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January 09, 2012
- 97 percent of business leaders surveyed think CEOs themselves should understand the role of corporate reputation management; and 98 percent think it’s important for other C-level executives to have a working knowledge of basic PR skills.
- 98 percent believe that business schools should incorporate instruction on corporate communications and reputation management strategy into MBA curricula.
- Nearly all business leaders (98 percent) believe it will be impor ... Read More
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