Advocacy News

The Public Relations Society of America (PRSA) is launching an advocacy campaign for the public relations industry, which is intended to foster more accurate and better-informed perceptions surrounding the value and roles of public relations.

The goal of “The Business Case for Public Relations^TM” is to drive industry recognition and growth by helping professionals in the field educate key stakeholders about public relations’ functions and outcomes, demonstrate its strategic value and enhance its reputation. The program’s framework was created with the help of public relations industry leaders, including representatives of APCO Worldwide, Boston  ... Read More

Over the last few months, there have been several news accounts of promotional tactics that signal a common thread of malpractice under the Public Relations Society of America’s (PRSA) Code of Ethics and PRSA Professional Standards Advisories (PSA). While each tactic varies in method and medium, PRSA states categorically that misrepresenting the nature of editorial content or intentionally failing to clearly reveal the source of message contents is unethical. ... Read More

The Public Relations Society of America (PRSA) has addressed a longstanding ethical issue in the relationship between public relations professionals and journalists, updating its code of ethics with a provision stating that ethical practitioners must encourage full disclosure if any exchange of value with a journalist resulted in editorial coverage. ... Read More

PRSA Chair & CEO Michael Cherenson submitted a letter to the editor at the New York Times to counter an article ("Spin Industry Suffering in Slowdown") characterizing a small dip in revenues among major communications holding firms as a "downward spiral" for the industry.

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D.C. Panel Explores New Media Strategies for Rebuilding America at Home and Abroad

WASHINGTON (April 16, 2009) — “The media is democratizing. The new media is you. You are the media, if that’s what you choose to be. The technology shifts that have taken place now enable individual publishers to become influencers,” said Paul Gillin, technology journalist and author, at “Reaffirm, Regain, Renew: Public Affairs’ Role in Rebuilding America.” The public forum, sponsored by the Public Relations Society of America (PRSA), explored lessons learned in the last presidential election cycle and how new communications channels are helping to support the achievement of President Obama’s policy aims.

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