PRSA Newsroom

PRSA Examines State of Diversity in PR in PRDaily Op-Ed

Wed, 08 Feb 2012 00:00:00 EST

In a Feb. 7, 2012, op-ed in Ragan’s PRDaily, the Public Relations Society of America (PRSA) examines the state of diversity in the public relations profession. Written by Natalie Tindall, Ph.D., chair of PRSA’s Diversity Committee, the opinion piece concludes that in regards to opportunities for minority professionals in public relations, some progress has been made in recent years for significant challenges persist.

The op-ed was published as part of PRSA’s celebration of Black History Month. Throughout the month of February, PRSA is publishing a blog series and other commentary from prominent African-American practitioners.

PRSA Chair Quoted in PRWeek on the Passing of Industry Pioneer Ofield Dukes

Thu, 08 Dec 2011 00:00:00 EST

Rosanna M. Fiske, APR, chair and CEO of the Public Relations Society of America (PRSA) commented in a Dec. 8, 2011, article in PRWeek on the passing of public relations industry pioneer Ofield Dukes, APR, Fellow PRSA. Fiske remembered Dukes’ passion for enhancing diversity within the profession and the many efforts he made to help her and other PRSA members enhance their careers.

PRSA’s Orange County, Minnesota and Nashville Chapters Recognized for Outstanding Efforts to Advance the Society’s National Diversity Initiatives

Sat, 15 Oct 2011 00:00:00 EST

The Public Relations Society of America (PRSA) honored its Orange County and Minnesota Chapters with the PRSA 2011 Chapter Diversity Award at the PRSA Diversity Mixer on Saturday, Oct. 15. The Nashville Chapter received an Honorable Mention.

“We are proud to honor the accomplishments of our PRSA Chapters in advancing and supporting diversity within their communities and the public relations profession,” said Anne Dean, PRSA Diversity Committee chair and senior director of communications at Argosy University. “Their efforts demonstrate a commitment and dedication to ensuring that our work as practitioners reflects and engages the diverse populations we serve and support.”

PRSA Chair Comments on Growing Stature of Female Executives in PR in The Financial Times

Tue, 06 Sep 2011 00:00:00 EST

PRSA Chair and CEO Rosanna M. Fiske, APR, comments on the growing stature of women in senior management positions in public relations in a Sept. 6, 2011, Financial Times article. Focusing on the unique value and perspective that female public relations executives bring to clients, Fiske notes that the profession has seen a “rising number of women leaders at the agency level, and an increasing number become independent practitioners who are setting up their own shops.” She notes, however, that within corporate public relations, executive-level positions for females still lag those of male executives.

 

Fiske goes on to note that the relatively high percentage of women public relations practitioners versus men can be explained, in part, because public relations jobs require skills that tend to come by women naturally, such as empathy,

PRSA Chair: PR Making Progress to Improve Gender Diversity — PRCA Blog Guest Post

Fri, 05 Aug 2011 00:00:00 EST

PRSA Chair and CEO Rosanna Fiske, APR, writes about the gender divide in public relations and what steps the profession should take to introduce more women to senior-level management positions in a guest post titled, “PR — A Female-Dominated Industry," in the Public Relations Consultants Association blog. The post reflects on results of the 2011 U.K. PR Census, which found that the U.K. public relations industry is comprised of 64 percent women.

PRSA Committed to Increasing Diversity in Public Relations — PRWeek Letter to the Editor

Tue, 14 Jun 2011 00:00:00 EST

PRSA Chair and CEO Rosanna M. Fiske, APR, had a letter to the editor published in the June 2011 issue of PRWeek. The letter, which was in response to PRWeek's May 2011 editorial on improving diversity within public relations agencies, reaffirmed PRSA's commitment to increasing diversity within public relations, and noted the Society's extensive work to educate the business community about the value of diverse communications campaigns.

The History Behind Gendered Pay Inequities in PR — PRSA Op-Ed in CommPro.biz

Tue, 19 Apr 2011 00:00:00 EST

David M. Dozier, Ph.D., APR, Fellow PRSA, the 2008 recipient of PRSA’s Outstanding Educator Award, wrote a published op-ed on behalf of PRSA for CommPro.biz that explored the historical dynamics behind gendered pay inequities in public relations.

PRWeek: PRSA Chair Rosanna Fiske on the New Realities of Hispanic Marketing

Mon, 11 Apr 2011 00:00:00 EST

Following her keynote speech at the Hispanicize Hispanic PR & Social Media Conference April 7, 2011, in Los Angeles, Rosanna Fiske, APR, chair and CEO of PRSA, offered her perspective to PRWeek about the new realities of Hispanic marketing.

Platform Magazine Profiles PRSA's 'Advocacy Umbrella'

Tue, 05 Apr 2011 00:00:00 EST

PRSA Chair and CEO Rosanna M. Fiske, APR, was featured in a recent Platform Magazine profile that looked into PRSA's national advocacy campaign and Fiske's 2011 tenure overseeing the Society. Reporter Marissa Stabler interviewed Fiske on PRSA's 2011 initiatives and where those fit within the broader scope of the public relations industry's value to the business community.

Oscar Nominated Actor Edward James Olmos Joins PRSA's Rosanna Fiske and Others to Headline Hispanicize 2011

Mon, 28 Mar 2011 00:00:00 EST

Oscar Nominated actor Edward James Olmos, one of the nation’s most admired Latinos in Hollywood and one of the best known advocates for education, joins Rosanna Fiske, PRSA chair & CEO, as one of several keynote speakers at Hispanicize 2011, the 2^nd Annual Hispanic PR & Social Media Conference, April 6–8.

One Trillion Reasons for Diverse Marketing: State of Diversity in Media — Rosanna Fiske

Wed, 16 Mar 2011 00:00:00 EST

PRSA Chair and CEO Rosanna M. Fiske, APR, discussed the state of diversity in the media and marketing industries in remarks delivered March 16, 2011, at Florida International University in Miami, as part of the Center for Hispanic Leadership 2011-12 Tour. 

PRSA Expert: Pay Discrepancy Still Apparent in PR Industry — PRDaily Report

Tue, 08 Mar 2011 00:00:00 EST

Bey-Ling Sha, Ph.D., APR, chair of PRSA's National Committee on Work, Life & Gender, wrote an International Women's Day-focused article for Ragan's PR Daily that presented new data regarding the pay gap between male and female public relations professionals.

PRSA Diversity Expert Bey-Ling Sha Discusses Women in PR in PRNewser Podcast

Tue, 08 Mar 2011 00:00:00 EST

Bey-Ling Sha, Ph.D., APR, chair of PRSA's National Committee on Work, Life & Gender, is featured in a PRNewser podcast, where she discusses International Women's Day, the pay discrepancy in public relations between men and women and ways in which PRSA is working to increase senior-management opportunity for women in public relations.

Sha also wrote an article for Ragan's PR Daily that was published March 8, 2011, on a similar subject.

PRSA Chair on Increasing Diversity Within the Media Industry — PBS MediaShift Op-Ed

Tue, 08 Mar 2011 00:00:00 EST

PRSA had an op-ed published March 8, 2011, in PBS MediaShift. Authored by PRSA Chair and CEO Rosanna Fiske, APR (@Fiskey), the opinion piece comments on the need for a more diverse executive suite within the media industry to prepare for the challenges and financial opportunities of a modern and diverse America.

PRSA Broadens Areas of Cooperation with Hispanic Public Relations Association

Mon, 31 Jan 2011 08:00:00 EST

The Public Relations Society of America (PRSA) is expanding its affiliation with the Hispanic Public Relations Association (HPRA), having agreed on a framework for greater cooperation and reciprocity on a broad range of member and industry initiatives.

PRSA and HPRA will cross-honor member rates for national events and reciprocate on guest articles, blog posts, speaking opportunities, Web links and memberships for each organization’s Executive Committee. HPRA’s Executive Committee also will continue to have the opportunity to take part in PRSA’s annual Leadership Rally.

PRSA Comments on 2011 Marketing Predictions in Advertising Age Letter to the Editor

Wed, 19 Jan 2011 00:00:00 EST

PRSA had a letter to the editor of Advertising Age published in the Jan. 17, 2011, print and online editions of the publication, in response to a Jan. 10 article on 2011 predictions for public relations, direct marketing and advertising agencies.

PRSA International Conference Brings Multicultural Understanding and Expertise to Public Relations Professionals

Thu, 07 Oct 2010 00:00:00 EST

The moral and business value of diversity in today’s ever-changing business and society will be discussed in several workshops offered at the Public Relations Society of America (PRSA) 2010 International Conference in Washington, D.C., Oct. 16-19.  Workshops will explore the many facets of diversity in America as they apply to public relations and communication professionals.

HPRA Names PRSA Chair-Elect “Public Relations Professional of the Year”

Tue, 14 Sep 2010 00:00:00 EST

The Hispanic Public Relations Association (HPRA) has announced that it will honor Rosanna Fiske, APR, the 2011 chair and CEO of the Public Relations Society of America (PRSA), with a PRemio Award as its 2010 Public Relations Professional of the Year.

Public Relations Student Society of America to Benefit From LAGRANT Community Service Project

Tue, 31 Aug 2010 00:00:00 EST

The Public Relations Student Society of America (PRSSA) is one of six not-for-profit organizations that stand to benefit from a community service initiative LAGRANT COMMUNICATIONS is undertaking to mark its 20^th year in business.

Ofield Dukes, APR, Fellow PRSA, Speaks About "Communicating with Diverse Audiences"

Thu, 08 Apr 2010 00:00:00 EST

Ofield Dukes, APR, Fellow PRSA, an award-winning public relations practitioner in Washington, D.C., spoke on April 8, 2010, at Buffalo State University, on "Communicating with Diverse Audiences." He encouraged students entering public relations practice to consider the diversity of the American population from an economic perspective, emphasizing that every company providing goods and services in the marketplace will have to respond to the diverse demographics and psychographics of today’s consumer.

 