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PRSA In The News
December 08, 2009
PRSA Chair & CEO Michael Cherenson was interviewed for a New York Daily News article to discuss how Tiger Woods can restore his reputation. Cherenson recommended that Woods speak out candidly to fill the void of information that has led to misinformation. ... Read More |
December 08, 2009
PRSA Chair & CEO Michael Cherenson was interviewed live on the primetime "Live at Five" television news broadcast on Sky News in Great Britain and throughout Europe to provide expert advice on how Tiger Woods should communicate to restore his flagging image. ... Read More |
December 04, 2009
A recent Reuters article featured comments from PRSA Chair & CEO Michael Cherenson, APR, offering communications advice on how Tiger Woods can rebuild his reputation. He suggests that Woods explain himself with certainty and sincerity, take responsibility, apologize and get on with his life and career. "If he handles it right, I think his vast appeal and reserve of goodwill will make his fans forgive and forget." ... Read More |
September 28, 2009
PRSA Chair & CEO Michael Cherenson, APR, recently spoke with Russ White of " The Spartan Podcast" about what public relations is in 2009, and about how social media and technology have impacted the public relations industry.
Cherenson discussed the challenges and opportunities facing public relations professionals, and provided his thoughts on the skills one must possess to succeed in public relations. He also offered advice to individuals who want to enter the profession.
To listen to this podcast, visit PRSA's Voices of Public Relations. ... Read More |
August 20, 2009
PRSA Chair & CEO Michael Cherenson is interviewed by Ben Smith of Politico.com on the alleged use of "astroturfing" in the public debate on national health care reform. The article cites the PRSA Code of Ethics for banning the tactics allegedly used by some groups, and Cherenson points out the consequences of engaging such unethical practices. Click here to read the full article. ... Read More |
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