PRSA In The News

The Public Relations Society of America (PRSA) writes in a Feb. 6, 2012, op-ed in The Drum about why it is leading an international campaign to modernize the definition of public relations. PRSA Chair and CEO Gerard F. Corbett, APR, Fellow PRSA, says in the opinion piece that the public relations profession has failed to adequately define its work, which has caused confusion about public relations’ role and value. He goes on to say that this has created a “PR challenge” for the profession, which PRSA’s “Public Relations Defined” campaign is out to change by “engendering a dialogue ... Read More

In a Feb. 3, 2012, op-ed in Techdirt, the Public Relations Society of America (PRSA) advocates for public relations professionals being allowed to edit Wikipedia entries. ... Read More

Corbett previously made the case for public relati ... Read More

In a letter to the editor in the Jan. 28, 2012, issue of PRWeek, Keith Trivitt, PRSA associate director, public relations, advocates for public relations professionals to respect and abide by the editing rules of Wikipedia. The letter is in response to a Jan. 17, 2012, PRWeek article that reported on Wikipedia co-founder Jimmy Wales’ meeting with public relations firm Bell Pottinger to discuss the firm’s previous issues with surreptitiously editing client’s Wikipedia entries. ... Read More

Arthur Yann, APR, vice president of public relations for the Public Relations Society of America (PRSA), is quoted in a Jan. 21, 2012, article in the Daily Gazette (Schenectady, N.Y.) about disclosure issues within a New York Racing Association (NYRA) request for proposal (RFP) for public relations and marketing services. ... Read More