PRSA Newsroom

PRSA Examines State of Diversity in PR in PRDaily Op-Ed

Wed, 08 Feb 2012 00:00:00 EST

In a Feb. 7, 2012, op-ed in Ragan’s PRDaily, the Public Relations Society of America (PRSA) examines the state of diversity in the public relations profession. Written by Natalie Tindall, Ph.D., chair of PRSA’s Diversity Committee, the opinion piece concludes that in regards to opportunities for minority professionals in public relations, some progress has been made in recent years for significant challenges persist.

The op-ed was published as part of PRSA’s celebration of Black History Month. Throughout the month of February, PRSA is publishing a blog series and other commentary from prominent African-American practitioners.

PRNews Interviews PRSA Chair Corbett on State of the Profession

Wed, 08 Feb 2012 00:00:00 EST

PRSA Chair and CEO Gerard F. Corbett, APR, Fellow PRSA, is featured in PRNews’ “5 Question” interview series. In the interview, Corbett discusses PRSA’s 2012 advocacy initiatives, the challenges and opportunities he sees for the public relations profession in the year ahead and how to improve the profession’s reputation with the public and business community.

 

Read the interview in PRNews.

PRSA Quoted in Business Journals Article on Responding to Negative Publicity

Wed, 08 Feb 2012 00:00:00 EST

PRSA Chair and CEO Gerard F. Corbett, APR, Fellow PRSA, is quoted in a Jan. 25, 2012, article published by The Business Journals about how business leaders can most effectively respond to negative media attention about their companies.

 

Corbett says that being transparent is key in the solution to bad publicity.

 

“I think the primary reason folks get bad publicity is because they are not telling the truth,” said Corbett. “They are not being forthcoming with their constituencies, and they are not being authentic. It’s not rocket science — just be open and tell the truth.”

 

Corbett goes on to say that when faced with a serious crisis, businesses should “tell everyone about it. Tell them what’s going on and what you are doing abo

Op-Ed (The Drum): Gerry Corbett on Why PRSA Is Modernizing the Definition of PR

Mon, 06 Feb 2012 00:00:00 EST

The Public Relations Society of America (PRSA) writes in a Feb. 6, 2012, op-ed in The Drum about why it is leading an international campaign to modernize the definition of public relations. PRSA Chair and CEO Gerard F. Corbett, APR, Fellow PRSA, says in the opinion piece that the public relations profession has failed to adequately define its work, which has caused confusion about public relations’ role and value. He goes on to say that this has created a “PR challenge” for the profession, which PRSA’s “Public Relations Defined” campaign is out to change by “engendering a dialogue

Op-Ed (Techdirt): Making The Case For PR Pros Editing Wikipedia

Fri, 03 Feb 2012 00:00:00 EST

In a Feb. 3, 2012, op-ed in Techdirt, the Public Relations Society of America (PRSA) advocates for public relations professionals being allowed to edit Wikipedia entries.

PRSA Chair Talks About PR Professionals’ Relationship with Wikipedia in PRWeek

Fri, 03 Feb 2012 00:00:00 EST

Gerard F. Corbett, APR, Fellow PRSA, chair and CEO of the Public Relations Society of America (PRSA) is quoted in a Feb. 2, 2012, article in PRWeek about public relations professionals’ relationship with Wikipedia. The articles examines the ongoing debate over whether PR professionals and other paid advocates should be allowed to edit clients’ Wikipedia entries.

 

Corbett says: “One thing we hope will come of this initiative is a better understanding by those from Wikipedia and others that PR is not about ‘spin’ but about accurate and truthful information in accordance with an established code of ethics.”

 

Corbett previously made the case for public relati

PRSA Makes the Case for PR Professionals Editing Wikipedia Pages in PRWeek Letter to the Editor

Sat, 28 Jan 2012 00:00:00 EST

In a letter to the editor in the Jan. 28, 2012, issue of PRWeek, Keith Trivitt, PRSA associate director, public relations, advocates for public relations professionals to respect and abide by the editing rules of Wikipedia. The letter is in response to a Jan. 17, 2012, PRWeek article that reported on Wikipedia co-founder Jimmy Wales’ meeting with public relations firm Bell Pottinger to discuss the firm’s previous issues with surreptitiously editing client’s Wikipedia entries.

PRSA Raises Concern over Disclosure Issues in RFP Process in Schenectady (NY) Daily Gazette

Wed, 25 Jan 2012 00:00:00 EST

Arthur Yann, APR, vice president of public relations for the Public Relations Society of America (PRSA), is quoted in a Jan. 21, 2012, article in the Daily Gazette (Schenectady, N.Y.) about disclosure issues within a New York Racing Association (NYRA) request for proposal (RFP) for public relations and marketing services.

PRSA Chair Quoted in PRNewser About PR Issues Plaguing Internet Piracy Bills

Wed, 25 Jan 2012 00:00:00 EST

Gerard Corbett, APR, Fellow PRSA, chair and CEO of the Public Relations Society of America (PRSA) discusses the multiple public relations issues plaguing advocates of proposed antipiracy bills in a Jan. 19, 2012, PRNewser article. The article highlights reaction to the failure of advocates for the Stop Online Piracy Act (SOPA) and the Protect Intellectual Property Act (PIPA) to secure Congressional approval for either bill.

PRSA Chair Talks with PRNewser About Modernizing Definition of Public Relations

Wed, 25 Jan 2012 00:00:00 EST

In a Jan. 25, 2012, interview with PRNewser, Gerard F. Corbett, APR, Fellow PRSA, chair and CEO of the Public Relations Society of America (PRSA) says that the definition of public relations should be “simple and understandable by non-PR professionals.” Corbett was referencing the PRSA-led “Public Relations Defined” initiative, which aims to modernize the definition of public relations through a collaborative, global process.

 

Corbett also spoke to PRNewser about PRSA’s 2012 focus on increasing diversity within the profession, enhancing ethical standards and “creating an understanding at large about PR.”

 

Jan. 23, 2012, letter to the editor of The New York Times, the Public Relations Society of America (PRSA) expresses its opposition to the proposed Stop Online Piracy Act (SOPA) and the Protect Intellectual Property Act (PIPA). In the letter, PRSA states, in part, that the current forms of the bills “overreach” and “threaten the innovation and development of the Internet.”

 

PRSA issued a statement Jan. 18, 2012, i

Editorial Commentary: PRSA Expresses Opposition for Proposed Antipiracy Bills — Daily News (NY) Letter to the Editor

Mon, 23 Jan 2012 00:00:00 EST

In a Jan. 23, 2012, letter to the editor of the Daily News (New York), the Public Relations Society of America (PRSA) expresses its opposition to the proposed Stop Online Piracy Act (SOPA) and the Protect Intellectual Property Act (PIPA). In the letter, PRSA states, in part, that the current version of the bills are examples of “political overreach, threatening the innovation and development of the Internet.”

 

PRSA issued a statement Jan. 18

PRWeek Highlights PRSA’s #PRin2012 Series in Column on Industry Leadership

Fri, 13 Jan 2012 00:00:00 EST

PRWeek columnist Bruce Berger references the Public Relations Society of America (PRSA)’s #PRin2012 blog series as the basis of his Jan. 13, 2012, column exploring what constitutes “great leadership” in the public relations profession. Berger says that PRSAY, the PRSA thought-leadership forum, “recently predicted 12 trends that will change the industry in 2012. Lodged in the list … was this: the need for ‘great industry leadership’ to help the industry ‘become the management consultants of the 21st century.’”

 

PRSA’s #PRin2012 series examines 12 trends that will impact the public relations profession in 2012. T

PRSA: Fed Transparency Is Wise Move For the Digital Age — CommPro.biz Op-Ed

Thu, 12 Jan 2012 00:00:00 EST

Writing in the Jan. 11, 2012, issue of CommPro.biz, the Public Relations Society of America (PRSA) praises the recent decision by the U.S. Federal Reserve to implement greater transparency through the use of a strategic public relations and public outreach campaign.

 

In the opinion piece, PRSA Chair and CEO Gerard F. Corbett, APR, Fellow PRSA, says the “Fed’s newfound commitment to employing a robust and transparent communications strategy comes across as both a wise and savvy PR move, particularly given this point in time when ‘digital’ has fostered a new age

PRSA Praises Work of New York PR Firms in Crain’s New York Letter to the Editor

Mon, 09 Jan 2012 00:00:00 EST
In a letter to the editor published in the Jan. 9, 2012, issue of Crain’s New York Business, the Public Relations Society of America (PRSA) praises the economic and creative benefits generated by New York City’s public relations firms. PRSA calls such firms as Text 100, Mr. Youth and GolinHarris, which were named to Crain’s 2011 “Best Places to Work” list as “shining examples” of the “quality and competency of work performed by the city's PR professionals.”

PRNews Reports on PRSA's Business Leaders Survey and MBA Initiative

Mon, 09 Jan 2012 00:00:00 EST

The Public Relations Society of America (PRSA)’s 2011 Business Leaders Survey is featured prominently in Jan. 3, 2012, article in PRNews. The article reports on several key findings from the study, including:

97 percent of business leaders surveyed think CEOs themselves should understand the role of corporate reputation management; and 98 percent think it’s important for other C-level executives to have a working knowledge of basic PR skills.

98 percent believe that business schools should incorporate instruction on corporate communications and reputation management strategy into MBA curricula.

Nearly all business leaders (98 percent) believe it will be impor

PRSA Previews 2012 PR Industry Ethics Issues in CommPro.biz Op-Ed

Tue, 03 Jan 2012 00:00:00 EST

Writing in the Dec. 29, 2011, issue of CommPro.biz, the Public Relations Society of America (PRSA) provided a preview of four key ethical communications issues it will be monitoring in 2012. Written by PRSA Chair and CEO Gerard F. Corbett, APR, Fellow PRSA, and Deborah Silverman, Ph.D., APR, the op-ed examines the state of ethics in public relations at the end of 2011 and where ethical communications practices may be heading in the New Year.

Forbes Columnist Says PRSA’s MBA Initiative is ‘Missing Link in B-Schools’

Thu, 22 Dec 2011 00:00:00 EST

The Public Relations Society of America (PRSA)’s 2011 Business Leaders Survey is featured prominently in a Dec. 22, 2011, Forbes column titled, “The Missing Link in B-Schools” by business columnist Ken Makovsky.

 

In a Dec. 22, 2011, column, Makovsky says that PRSA’s campaign to introduce public relations courses in MBA programs should help business schools “finally recognize that there is a whole new set of

PRSA Announces 2012 Advocacy Initiatives in PRWeek Op-Ed

Fri, 16 Dec 2011 00:00:00 EST
Writing in the Dec. 16, 2011, edition of PRWeek, PRSA Chair-elect Gerard F. Corbett, APR, Fellow PRSA, lays out the Public Relations Society of America’s 2012 advocacy initiatives. Those include: taking advantage of the resources of the digital age; examining new opportunities for public relations industry expansion; growing the value of PR through the inclusion of nontraditional hires; investigating the profession’s ethical use of interns; and upholding PRSA’s commitment to promoting a diverse workforce.

U.S. News & World Report Columnist Praises PRSA’s MBA Initiative Research

Fri, 16 Dec 2011 00:00:00 EST

The Public Relations Society of America (PRSA)’s 2011 Business Leaders Survey is featured prominently in a Dec. 16, 2011, U.S. News & World Report column titled, “Why B-Schools Need to Teach PR” by blogger Stacy Blackman.

 

Blackman notes that to combat growing concerns among U.S. business leaders that MBA graduates they hire do not have an appropriate level of understanding of public relations and reputation management skills, PRSA has launched its MBA Initiative

PRSA Chair-Elect is Quoted in Boston Globe on Career Opportunities for Interns

Thu, 15 Dec 2011 00:00:00 EST

Gerard F. Corbett, APR, Fellow PRSA, chair-elect of the Public Relations Society of America (PRSA) is quoted in a Dec. 15, 2011, article in The Boston Globe discussing ways in which student interns can enhance their career opportunities following graduation.

 

The Globe quotes Corbett as saying:

 

“Everybody has internships. The key is being able to describe how you’ve helped your employer accomplish their directives.’’

Editorial Commentary: PRSA Advises New Focus on Transparency for Federal Reserve's PR Strategy — New York Times Letter to the Editor

Tue, 13 Dec 2011 00:00:00 EST
In a Dec. 13, 2011, letter to the editor of The New York Times, the Public Relations Society of America (PRSA) offers advice to Federal Reserve Chairman Ben Bernanke concerning the Fed’s public relations strategy. A Reuters Breakingviews column in the Dec. 8, 2011, edition of The New York Times reported that Mr. Bernanke is considering new strategies to improve the Fed’s external communications and increase transparency in the reporting of its activities and policies.

PRSA Quoted in PRNewser on Reaction to Bell Pottinger Lobbying Scandal

Tue, 13 Dec 2011 00:00:00 EST

Portions of a blog post by Rosanna M. Fiske, APR, chair and CEO of the Public Relations Society of America (PRSA) are cited in a Dec. 12, 2011, article in PRNewser that details reaction from the public relations industry regarding the Bell Pottinger lobbying scandal. Fiske is quoted as agreeing with the opinion of Jane Wilson, CEO of the Chartered Institute of Public Relations, who calls for increased transparency concerning how public affairs professionals and lobbyists conduct their business.

Bloomberg Businessweek Reports on PRSA's New MBA Research and Curricula Program

Mon, 12 Dec 2011 00:00:00 EST
A Dec. 7, 2011, article in Bloomberg Businessweek provides exclusive coverage of new research from the Public Relations Society of America (PRSA)’s MBA Initiative and the announcement of its forthcoming pilot program to develop public relations courses for MBA programs. The research is part of PRSA’s Business Leaders Survey, which asked 204 American business leaders (vice president and above) to detail the level of education in public relations and reputation management of the MBA graduates they hire.

Read more about the initiative and research in Bloomberg Businesswee

PRNewser Reports on PRSA's Business Leaders Survey and MBA Initiative

Mon, 12 Dec 2011 00:00:00 EST

The Public Relations Society of America (PRSA)’s MBA Initiative is featured in a Dec. 7, 2011, article in PRNewser detailing its latest research into the level of public relations and reputation management education among MBA graduates. The research was first reported exclusively in Bloomberg Businessweek.

PRSA’s MBA Initiative Featured in U.S. News & World Report

Mon, 12 Dec 2011 00:00:00 EST

A Dec. 9, 2011, article in U.S. News & World Report details findings from the Public Relations Society of America (PRSA)’s 2011 Business Leaders Survey, which examined the level of public relations and reputation management education among MBA graduates. The survey found that American business leaders are concerned with the level of understanding MBA graduates have in effectively managing corporate reputations and using communications skills to better relate with and engage internal and external stakeholders.

 

The article also reports on PRSA’s

PRSA Chair Quoted in PRWeek on the Passing of Industry Pioneer Ofield Dukes

Thu, 08 Dec 2011 00:00:00 EST

Rosanna M. Fiske, APR, chair and CEO of the Public Relations Society of America (PRSA) commented in a Dec. 8, 2011, article in PRWeek on the passing of public relations industry pioneer Ofield Dukes, APR, Fellow PRSA. Fiske remembered Dukes’ passion for enhancing diversity within the profession and the many efforts he made to help her and other PRSA members enhance their careers.

PRSA Quoted in PRDaily on Value of PR to Society in Support of World AIDS Day

Fri, 02 Dec 2011 00:00:00 EST

Arthur Yann, APR, vice president of public relations at the Public Relations Society of America (PRSA), is quoted in a Dec. 1, 2011, article in Ragan’s PRDaily on the value of public relations to society and serving the public good in a story on public relations professionals’ support of World AIDS Day.

 

Speaking of public relations’ ability to advance worth causes, Yann says that “PR firms regularly provide pro bono services for institutions that needed assistance but can’t afford it.”

 

He adds: “It’s unfortunate that this aspect of our profession goes so unrecognized, but the fact is that public relations has changed attitudes and behaviors toward some of the world’s most pressing social issues, from breast cancer awareness to drinking and driving to smoking and obesity.

PRWeek Endorses ‘Public Relations Defined’ Initiative

Thu, 01 Dec 2011 00:00:00 EST

The “Public Relations Defined” initiative has received an endorsement from PRWeek Editor Danny Rogers. The Public Relations Society of America (PRSA) is leading the collaborative, industry-wide initiative, which seeks to modernize the definition of public relations. It is receiving support from 12 international public relations and communications associations.

Rogers writes in the publication’s Nov. 25, 2011, edition that the international advocacy campaign aimed at modernizing the definition of public relations is “appropriate” becaus

PRSA's 'Public Relations Defined' Initiative Launches with Exclusive Coverage in The New York Times

Wed, 23 Nov 2011 00:00:00 EST

The New York Times had exclusive coverage of the launch of the “Public Relations Defined” initiative, which is a global, crowd-sourced campaign, led by the Public Relations Society of America (PRSA), to modernize the definition of public relations. Writing in the Nov. 21, 2011, edition of The New York Times, advertising columnist Stuart Elliott broke the news that PRSA will be leading this industry-wide advocacy campaign.

 

Public Relations Defined” initiative, an industry-wide advocacy campaign led by the Public Relations Society of America (PRSA) to modernize the definition of public relations, has garnered coverage in Forbes magazine, PRWeek, PRNewser and BtoB magazine.

PRSA Chair-Elect Quoted by Associated Press on Rebuilding Penn State's Reputation

Sun, 20 Nov 2011 00:00:00 EST
Gerard F. Corbett, APR, Fellow PRSA, chair-elect of the Public Relations Society of America (PRSA) is quoted by theAssociated Press in a Nov. 20, 2011, article on how Pennsylvania State University can begin restoring its reputation in the wake of allegations of sexual abuse against minors by a former assistant football coach at the university. 

Corbett is one of six branding and public relations experts who are quoted in the AP article. The article also ran in The Washington Post,Public Relations Society of America (PRSA) is quoted in The Salt Lake Tribune, Deseret News and Salt Lake City TV news stations FOX 13 Now and KSL, commenting on the unethical communicati

PRSA Offers Ethical Communication Lessons to Elected Officials in Boston Globe Letter to the Editor

Wed, 16 Nov 2011 00:00:00 EST
The Public Relations Society of America (PRSA) addresses recent instances of unethical communications by elected officials in a Nov. 16, 2011, letter to the editor of The Boston Globe.

Read the letter in The Boston Globe.

PRSA: Public Relations and Marketing Serve Immeasurable Public Good — The Guardian Commentary

Tue, 15 Nov 2011 00:00:00 EST
In response to a column by British journalist George Monbiot published Nov. 4, 2011, in The Guardian Weekly, titled, “The Subtle Poison That We Are All Hooked On,” Keith Trivitt, associate director, public relations, at the Public Relations Society of America (PRSA) wrote a letter to the editor advocating the business and societal value of public relations and marketing. Trivitt also noted the significant economic impact of the public relations and marketing industries.

Read the full letter in The Guardian Weekly.
PRSA Chair-Elect Discusses Value of PR vs. Advertising in ProfNet Connect Column

Thu, 10 Nov 2011 00:00:00 EST

PRSA Chair-elect Gerard F. Corbett, APR, Fellow PRSA, details the value of public relations versus advertising and marketing in a ProfNet Connect article published Nov. 10, 2011. Corbett, who will become PRSA’s Chair and CEO Jan. 1, 2012, tells ProfNet that, in terms of hierarchy, “PR leads the charge and uniform messaging for an enterprise.”

 

In comparing the differences between the various communications disciplines, Corbett says that public relations is about “advocacy, relationship-building and trust.” He contrasts to advertising, which he says aims to “communicate offers to target audiences,” and marketing, which is the “process and strategy of solving a customer's need and delivering on that need through various channels.”

 

PRWeek Applauds PRSA's Efforts to Develop Global Measurement Standards

Wed, 09 Nov 2011 00:00:00 EST

The Public Relations Society of America (PRSA) is cited in the November 2011 issue of PRWeek as one of three leading public relations organizations that are advancing the development of global measurement standards for the profession. In an opinion column on measurement as a barometer of public relations’ success, Frank Washkuch, PRWeek news editor, says that “measurement standardization efforts such as the one launched this summer by the International Association for Measurement and Communications, the Institute for Public Relations and the PRSA are so vital for the industry to develop, test and embrace.”

 

PRSA: PR Professionals Would Make Excellent CEOs — PRWeek Letter to the Editor

Tue, 08 Nov 2011 00:00:00 EST

In a letter to the editor in the Nov. 4, 2011, issue of PRWeek, Keith Trivitt, PRSA associate director, public relations, advocates the business value of public relations professionals to corporations. Trivitt notes that as public relations professionals continue to expand their influence in corporate boardrooms and among senior management, there are growing opportunities for them to expand their scope of influence into CEO and other C-suite positions.

 

The letter is in response to an Oct. 27 column by PRWeek Editor Danny Rogers, which noted the growing influence of corporate affairs professionals.

PRSA Supports Effort to Increase Transparency in New York Times Op-Ed Page

Mon, 31 Oct 2011 00:00:00 EST

The Public Relations Society of America (PRSA) advocated for increased transparency among opinion editorial (op-ed) writers regarding the motivating factors and financial interests that influence their writing in a published online comment in The New York Times Public Editor’s Oct. 30, 2011, column. The comment is one of three highlighted by New York Times editors as being "interesting and thoughtful" and "represent

PRSA Voices Support for PRWeek Campaign to End Unpaid PR Internships

Mon, 31 Oct 2011 00:00:00 EST

In a letter to the editor of PRWeek in the publication’s Oct. 21 issue, Keith Trivitt, associate director, public relations, at PRSA, voices the Society’s support of a campaign by the Public Relations Consultants Association (PRCA) and PRWeek to end the public relations industry’s use of unpaid interns.

 

Citing a recent update to PRSA’s Code of Ethics, which makes explicit the Society’s view that it is unethical not to provide some type of compensation to anyone who adds real value to a firm, T

PRSA Comments on Growing Value of Public Relations in PRDaily and PRMoment.com Op-Eds

Tue, 25 Oct 2011 00:00:00 EST

The Public Relations Society of America (PRSA) had op-eds published in Ragan’s PRDaily and PRMoment.com reflecting on a new communications industry report which found that public relations and word-of-mouth marketing are the fastest growing sectors of the communications industry.

 

Writing in the Oct. 10, 2011, issue of PRDaily, Rosanna M. Fiske, APR, PRSA chair and CEO, says that the 2011-15 Communications Industry Forecast from pri

PRSA: PR Industry Makes Progress Toward Global Measurement Standards — Advertising Age Op-Ed

Tue, 25 Oct 2011 00:00:00 EST

The Public Relations Society of America (PRSA) had an op-ed published Oct. 25, 2011, in Advertising Age. Authored by PRSA Chair and CEO Rosanna Fiske, APR, the opinion piece reflects on the progress of the public relations industry to develop global measurement standards to properly and objectively measure campaigns.

Fiske writes that the "age of hyperbole [in public relations measurement] is dead." She expresses optimism for the industry's goal of incorporating global measurement standards, noting that doing so will "fuse 100 years of industry practice with the practical challenges and demands of the modern business comm

VIDEO: PRSA Chair-elect Gerard Corbett Discusses Industry Trends with PRWeek

Fri, 21 Oct 2011 00:00:00 EST

PRSA Chair-elect Gerard Corbett, APR, Fellow PRSA, speaks with PRWeek about his 2012 plans for the Society in a video interview from the PRSA 2011 International Conference in Orlando, Fla. Corbett also discusses some of the trends that were featured at the Conference, along with the state of the public relations industry.

 

Watch the full video at PRWeek.com.  

PRSA Comments on Effective Crisis Communications in Harvard Business Review Op-Ed

Fri, 07 Oct 2011 00:00:00 EST

Writing in the Harvard Business Review, PRSA Chair and CEO Rosanna M. Fiske, APR, offers practical guidance for business leaders on how they can effectively use strategic communications when faced with a crisis situation that requires an apology or explanation. Fiske says that "throwing half-hearted apologies at an issue will just exacerbate a festering problem — and people will view it as an obvious and empty attempt to quiet the masses."

She adds that when faced with a crisis, CEOs should "aim to clearly communicate the issue, and what is being done to rectify it."

Fiske advocates business executives contain their crisis messaging within three simple parameters:

Rising Power: PR's Value in the Digital Age — Rosanna Fiske Keynote at PRSA Northeast District Conference

Mon, 03 Oct 2011 00:00:00 EST

Remarks from PRSA Chair and CEO Rosanna M. Fiske, APR, who delivered the keynote address at the PRSA 2011 Northeast District Conference Sept. 28, in Rochester, N.Y.

Public Relations Measurement Goes Mainstream — Rosanna Fiske Opening Remarks at North American Summit on PR Measurement

Wed, 21 Sep 2011 00:00:00 EST
Rosanna M. Fiske, APR, chair and CEO of the Public Relations Society of America, discussed the progress being made to develop global measurement standards in public relations in a series of opening remarks she delivered Sept. 19, 2011, at the North American Summit on Public Relations Measurement.

Former PRSA Chair Cherenson Comments on Impact of 'Jersey Shore' on New Jersey Brand in Advertising Age

Tue, 20 Sep 2011 00:00:00 EST

Former PRSA Chair and CEO Michael G. Cherenson, APR, Fellow PRSA, is quoted in Advertising Age on the impact of the MTV reality show “Jersey Shore” on New Jersey’s brand and reputation. Cherenson, a resident of Parsippany, N.J., said that while the show has “enhanced the visibility” of the state, this type of branding “doesn't always correlate to enhanced reputation.”

 

Read the full story at Advertising Age.  

PRSA: Global PR Industry Must Condemn Covert Client Services

Fri, 16 Sep 2011 00:00:00 EST
In a letter to the editor of PRWeek in the publication’s Sept. 2 issue, Keith Trivitt, PRSA associate director of public relations, denounces efforts by companies that pose as public relations firms, offering potential clients covert services for “news manipulation” purposes. The letter is in response to an Aug. 22 PRWeek article, which revealed that companies and political leaders in the U.S. and U.K. are being urged to hire a PR agency specializing in “news manipulation” and “message confusion.”

PRSA: Fake News Production Represents 'An Egregious Breach of Ethical PR Standards'

Wed, 14 Sep 2011 00:00:00 EST

PRDaily highlights the Public Relations Society of America’s response to a Sept. 13, 2011, Los Angeles Times, front-page expose of an L.A.-area water commission hiring a public relations firm to produce fake news for the agency. Writing in a recap of the story, PRDaily publishes commentary from PRSA Board Member Marisa Vallbona, APR, Fellow PRSA, who says that the practice of public relations firms producing fake news on behalf of clients represents an “egregious breach of ethical standards.”

 

Speaking on behalf of PRSA, Vallbona added that the Central Basin Municipal Water District’s use of a communications firm to create fake news disguised as indep

Indianapolis Star Cites PRSA Data on Growth of Public Relations Industry

Mon, 12 Sep 2011 00:00:00 EST

The Indianapolis Star cited data from the Public Relations Society of America (PRSA) on the growth of the public relations industry for a Sept. 11, 2011, report on how Indianapolis public relations firms are faring during the latest economic downturn. Referencing a recent spate of local firms closing shop, The Star quotes several data points from PRSA’s Industry Facts & Figures resource, which provides the media and business community with updated statistics and information about the public relations industry.

 

Public Relations Society of America (PRSA) had a letter to the editor of The Guardian published Sept. 9, 2011, in response to an Aug. 26 op-ed by Sarah Ditum that advocated for more stringent regulations of how companies market food to children. Writing in the The Guardian, PRSA Chair and CEO Rosanna M. Fiske, APR, advocates for increased transparency in how food is marketed to children in order to help parents and their children make more informed purchasing decisions.

PRSA Comments on Ethical Standards in Public Relations in The New York Times

Thu, 08 Sep 2011 00:00:00 EST

The Public Relations Society of America (PRSA) is quoted in a Sept. 7, 2011, article inThe New York Times concerning ethical standards in public relations. Deborah A. Silverman, Ph.D., APR, chair of PRSA’s Board of Ethics and Professional Standards, provided commentary regarding a recent blogger campaign by Ketchum in which the firm was criticized by food bloggers for allegedly tricking them into writing about a gourmet food sampling that used frozen food items instead.

 

Silverman noted that Ketchum’s promotion was “unfortunate” and “struck me as being not quite where they should be in terms of honesty.” She added that as public relations professionals continue to advance their expertise in public r

PRSA: Time to Set Record Straight on PR’s Ethical Backbone — PRNewser Op-Ed

Wed, 07 Sep 2011 00:00:00 EST

As part of Ethics Awareness Month, the Public Relations Society of America (PRSA) had an op-ed published Sept. 6, 2011, in PRNewserdetailing the importance of ethics for the public relations profession. The opinion piece, written by Deborah Silverman, Ph.D., APR, chair of PRSA’s Board of Ethics and Professional Standards, reveals how a growing body of academic research on PR ethics issues has helped underscore the importance of ethical conduct to public relations practitioners.

 

According to Silverman: “In reviewing a number of these studies, I’ve seen a growing stack of articles a

PRSA Chair Comments on Growing Stature of Female Executives in PR in The Financial Times

Tue, 06 Sep 2011 00:00:00 EST

PRSA Chair and CEO Rosanna M. Fiske, APR, comments on the growing stature of women in senior management positions in public relations in a Sept. 6, 2011, Financial Times article. Focusing on the unique value and perspective that female public relations executives bring to clients, Fiske notes that the profession has seen a “rising number of women leaders at the agency level, and an increasing number become independent practitioners who are setting up their own shops.” She notes, however, that within corporate public relations, executive-level positions for females still lag those of male executives.

 

Fiske goes on to note that the relatively high percentage of women public relations practitioners versus men can be explained, in part, because public relations jobs require skills that tend to come by women naturally, such as empathy,

PRSA: PR Counsel for Dictators is 'Against the Ethical Tenets of Modern PR' — Financial Times Letter to the Editor

Thu, 01 Sep 2011 00:00:00 EST
In a Sept. 1, 2011, letter to the editor ofThe Financial Times, the Public Relations Society of America (PRSA) addresses the ethical implications of American public relations firms representing dictatorships and repressive governments. The letter is in response to an Aug. 30, 2011, FT article in which Peter Brown, president of the Manhattan-based public relations firm Brown Lloyd James, defends his firm’s work to “improve American public opinion about the ruling families of Libya and Syria.”

PRSA: PR Pros Must Deliver Facts, Not Hyperbole, in Health Care Debate — PRWeek Op-Ed

Thu, 01 Sep 2011 00:00:00 EST

Nancy Hughes, APR, chair of PRSA’s Health Academy, has an op-ed published in the September 2011 issue of PRWeek addressing the need for transparent and forthright communications from health care professionals.

 

Hughes writes that in the face of contentious health-care debates, such as the Affordable Care Act, “Healthcare communicators are bringing together engaged stakeholders who seek fact-based information that can be used in balanced, complex debates.”

 

She asks public relations professionals working in the health care industry to “imagine how productive communicators woul

PRNewser: Colorado Declares September ‘Ethics Month’ for PR

Tue, 30 Aug 2011 00:00:00 EST

In an Aug. 30, 2011, post, PRNewser reports on the State of Colorado proclaiming September as “Ethics Month” for public relations practitioners. PRSA’s Colorado Chapter secured the proclamation in conjunction with PRSA’s Ethics Month activities, which run Sept. 1–30.

 

According to a press release, the proclamation serves to honor and supports those public relations professionals who are conducting their business and communications efforts according t

PRSA: Politicians’ Fake Tweets Are a Breach of PR Ethics — Boston Globe Letter to the Editor

Mon, 29 Aug 2011 00:00:00 EST

The Public Relations Society of America (PRSA) addresses the issue of political campaigns using fake Twitter accounts to smear opposition candidates in an Aug. 29, 2011, letter to the editor of The Boston Globe. The letter is in response to a Boston Globe series that exposed disingenuous communications practices by a senior campaign adviser to U.S. Senator Scott Brown (R–Mass.).

 

T

CNET Cites PRSA Request for FDA to Provide Health-Care Marketers with Social-Media Guidance

Mon, 29 Aug 2011 00:00:00 EST

In an Aug. 29, 2011, interview with the founders of the Digital Health Coalition, Declan McCullagh, CNET chief political correspondent, cites a recent PRSA blog post by chair and CEO Rosanna M. Fiske, APR, that requests immediate action by the U.S. Food and Drug Administration concerning the agency’s long-planned social-media guidelines for health care and pharmaceutical marketers. McCullagh noted PRSA’s stance that "it's time for the FDA to act and to properly advise" pharmaceutical manufacturers about what kind of advertising is and isn't allowed, especially on social-networking sites.

 

Aug. 19 issue, Keith Trivitt, PRSA associate director of public relations, advocates for transparency in reporting of product endorsements in celebrity media features. The letter is in response to an Aug. 11 PRWeek article focusing on the announcement by U.K. newspaper The Guardian that its journalists should not agree to “promote products” in order to secure interviewees.

PRSA Chair Discusses State of PR in Forbes Video Interview

Mon, 22 Aug 2011 00:00:00 EST
Rosanna M. Fiske, APR, chair and CEO of the Public Relations Society of America (PRSA) was interviewed recently by Forbes.com blogger Aaron Perlut for a video Q-and-A discussion. The interview explored how public relations is faring in the down economy, the glut of new online reputation management firms, the abuse of news releases and what is new at PRSA.

PRSA Advocates Increased Transparency in Online Marketing to Kids — USA TODAY Letter to the Editor

Thu, 18 Aug 2011 00:00:00 EST
The Public Relations Society of America (PRSA) had a letter to the editor of USA TODAY published in the Aug. 18, 2011, print and online editions, in response to an Aug. 15 article on online public relations and marketing practices to children. In its commentary, PRSA advocated for more transparent communications practices in order to better inform parents of how companies communicate with and market children online.

Read

PRSA Condemns Work of American PR Firms Representing Dictatorships in The Hill Op-Ed

Tue, 16 Aug 2011 00:00:00 EST

In an op-ed published Aug. 15, 2011, in The Hill newspaper, PRSA Chair and CEO Rosanna M. Fiske, APR, condemns the work of American public relations firms that have provided reputation- and image-enhancement counsel to Libya, Syria and other dictatorial governments.

 

Fiske writes that, “With the economy faltering and anxiety high over its resiliency as a global superpower, there is little wiggle room within the United States’ fragile global reputation. Yet, when the country can least afford another scandal, America is being hit at its very core by some of its own people.”

 

She also says that for “U.S. PR firms t

PRSA Chair Comments on the Great Journalism-to-PR Migration in Poynter Op-Ed

Mon, 15 Aug 2011 00:00:00 EST

In an op-ed published Aug. 15, 2011, on Poynter.org, PRSA Chair and CEO Rosanna M. Fiske, APR, explores the great migration of journalists pursuing new careers in public relations.

 

According to Fiske, former journalists bring significant attributes to public relations, including storytelling skills and strong media contacts. But there is far more to public relations than generating publicity, she says.

Fiske advises journalists seeking a new career in public relations to keep five business-focused tips in mind:

Know your audience.

Understand the short- and long-term business implications of your work.

Know, respect and appreciate

PRSA: Libyan PR Brief Threatens PR’s Ethical Standards — PRWeek Letter to the Editor

Fri, 12 Aug 2011 00:00:00 EST
The Public Relations Society of America (PRSA) had a letter to the editor published in the Aug. 12, 2011, issue of PRWeek in response to an Aug. 4  article that reported on a request by the Libyan government for communications and "image enhancement" counsel from New York public relations firms. The letter corresponds with previous PRSA commentary on the ethical implications of public relations professionals representing dictators.

PRSA Comments on Impact of Faltering Economy on Global PR Industry in PRDaily

Wed, 10 Aug 2011 00:00:00 EST

Keith Trivitt, associate director of public relations for the Public Relations Society of America (PRSA) was interviewd by PRDaily on the impact that volatility in the stock market may have on the global public relations industry. Trivitt noted that the Great Recession helped many businesses realize that companies tend to emerge faster and more robust in terms of revenue growth and sustainability after an economic downturn when they invest in public relations counsel during shaky economic patches.

“It seems counterintuitive, but it is often the businesses that retreat with their strategic planning, marketing, and PR that fare worse coming out of a downturn,” said Trivitt. 

 

Read the whole

PRSA Chair: Social Media Measurement is PR's 'Next Great Challenge' — PRDaily Op-Ed

Tue, 09 Aug 2011 00:00:00 EST
In an op-ed published Aug. 9, 2011, in Ragan's PRDaily, PRSA Chair and CEO Rosanna M. Fiske, APR, writes that the next great challenge in public relations will be properly measuring social media campaigns. 

According to Fiske: "It took decades for PR to resolve that “measuring the effect on outcomes is preferred to measuring outputs.” (That’s Barcelona Principle No. 2.) We can’t afford to spend years arguing over how to effectively measure what is a constantly evolving new communications medium."

PRSA: Libyan Government Request for PR Counsel is Shameless — New York Post Letter to the Editor

Sun, 07 Aug 2011 00:00:00 EST
The Public Relations Society of America (PRSA) had a letter to the editor of the The New York Post  published Aug. 7, 2011, in response to a July 31, 2011, New York Post article reporting on a request by the Libyan government for communications and "image enhancement" counsel from New York public relations firms. The letter corresponds withPR — A Female-Dominated Industry," in the Public Relations Consultants Association blog. The post reflects on results of the 2011 U.K. PR Census, which found that the U.K. public relations industry is comprised of 64 percent women.

PRSA: Ogilvy's Move to Abandon AVEs is Way Forward for PR Industry — PRWeek Letter to the Editor

Fri, 05 Aug 2011 00:00:00 EST
The Public Relations Society of America (PRSA) had a letter to the editor published in the Aug. 5, 2011, issue of PRWeek in response to a July 27 article that analyzed the impact of an announcement by Ogilvy PR that its global offices will abandon the use of Advertising Value Equivalents (AVEs) to measure client campaigns.

PRSA Calls for Transparency from Consumer Advocacy Groups in New York Times Letter to the Editor

Mon, 01 Aug 2011 00:00:00 EST
The Public Relations Society of America (PRSA) had a letter to the editor ofThe New York Times published Aug. 1, 2011, in response to a July 21 article about anti-scalping consumer advocacy groups that are funded by Live Nation Entertainment and StubHub. In its letter, PRSA called for transparency from organizations that represent public interests as a means of aiding in informed decision making by consumers and the public.

PRSA Chair: Online Reputation Firms Struggle with Basic PR Ethics — Advertising Age Op-Ed

Mon, 01 Aug 2011 00:00:00 EST

Writing in an Aug. 1, 2011, op-ed in Advertising Age, PRSA Chair and CEO Rosanna M. Fiske, APR, commented on the rising concerns among public relations professionals over ethical communications improprieties by online reputation management firms. Fiske noted that while there are many successful and ethical firms in this nascent industry, there exists a “somewhat sinister underbelly to this prosperous business. It lurks where ethical communicators seek to inform; it openly tries to cover up previous online mishaps in an age where little is private anymore.”

 

She concludes that for the online reputation management industry to fully prove its worth to clients, it must first clean up its own credibility issues.

 

July 29, 2011, edition of Bulldog Reporter:

At its quarterly meeting this week, the 17-member Board of Directors of the Public Relations Society of America voted to renew the employment contract of PRSA president and chief operating officer William M. Murray, CAE, through December 2014.

PRSA Chair Offers Guidance on Communicating Corporate Values in Harvard Business Review Op-Ed

Wed, 27 Jul 2011 00:00:00 EST
Writing in the Harvard Business Review, PRSA Chair and CEO Rosanna M. Fiske, APR, offers practical guidance for business leaders on how they can successfully communicate their company's values. Fiske says that "businesses communicate a lot of things. ... But often missing from a firm's communications is something absolutely fundamental to its operations: its values."

Fiske also advocates four core components CEOs need to consider when trying to successfully communicate their company's values:

Ask employees what is important to them.

Establish core values across the company, not just within management.

Develop a values communications plan. 

Live your values.

Public Relations Society of America (PRSA) had a letter to the editor ofThe New York Post published July 24, 2011, in response to a July 19 column by business columnist John Crudele that advanced the idea that the U.S. needs more public relations professionals to enhance its image. In the letter, PRSA notes that ethical public relations professionals offer a valuable service to Americans and the U.S. government by supporting the promotion of government programs and reaching key audiences who may benefit from those services.

PRSA: Media Industry Must Be More Transparent to Restore Public's Trust — PRWeek Letter to the Editor

Fri, 22 Jul 2011 00:00:00 EST
The Public Relations Society of America (PRSA) had a letter to the editor published in the July 22, 2011, print and online editions of PRWeek (UK) in response to an article detailing the reputational hit that journalism has taken in the wake of the News Corp. phone-hacking scandal.

PRSA Advocates for Value of Public Relations in New York Times Public Editor's Blog

Thu, 21 Jul 2011 00:00:00 EST
The Public Relations Society of America (PRSA) advocated for the value of public relations in a comment to a blog post by New York Times Public Editor Arthur Brisbane, in which he sought feedback on the role of public relations and how PR professionals work with and support the media. The comment is one of three highlighted by New York Times editors as being "interesting and thoughtful" and "represent[ing] a range of views."

PRSA Chair-Elect Corbett Discusses Value of Internal Brand Ambassadors in Bed Times Magazine

Thu, 21 Jul 2011 00:00:00 EST
PRSA Chair-elect Gerard F. Corbett, APR, Fellow PRSA, is quoted in the July 2011 cover story of Bed Times, a trade publication for the sleep-products industry, discussing the importance of creating internal brand ambassadors within a company.

In the article, Corbett notes that developing and nurturing employees as brand ambassadors is part of the process of creating brand strength “from the inside out." 
“You want employees to advocate for the company and for the product and service, but you also want employees to advocate for the customer,” says Corbett.

He also notes that “employee communications have probably evolved more quickly in the past three years than any other time in history. I think that’s largely due to the impact and proliferation of social media platforms.”

PRSA: News Corp. Faces a 'Looming Reputation and Credibility Challenge'

Wed, 20 Jul 2011 00:00:00 EST
In an interview with Marketing Week, PRSA Chair and CEO Rosanna M. Fiske, APR, says that News Corp. faces "a looming reputation and credibility challenge across the world" in the wake of its haphazard response toThe News of the World phone-hacking scandal and the contagion that is spreading across all of its media properties.

She goes on to say that the opening of federal investigations in the U.S. into News Corp.'s news-gathering processes "is symbolic of the severely diminished credibility the company now has in the eyes of Americans."

Fiske adds: "Even if News Corp comes out of this crisis with many more personnel or business losses, it will forever fa

PRDaily: PRSA Accuses Its Top Critic of Phone Hacking

Wed, 20 Jul 2011 00:00:00 EST

Ragan's PRDaily has reported on PRSA's proactive rebuttals of false allegations regarding PRSA's financial reporting and auditing made by O'Dwyer's Blog publisher Jack O'Dwyer.

In a July 20, 2011, post recapping an Advertising Age report that explored PRSA's responses to O'Dwyer, PRDaily quotes Keith Trivitt, PRSA associate director of public relations, as saying that recent unethical business and journalism practices — including the ongoing In an interview with Advertising Age, William M. Murray, CAE, PRSA president and chief operating officer, discusses the Society's recent stance of praoctively rebutting false allegations published by O’Dwyer’s Blog. The interview was in response to a series of PRSA comments on the O'Dwyer's Blog, including a comment to a July 13 blog post in which O'Dwyer's Blog publisher, Jack O’Dwyer, made several false allegations regarding PRSA's fi

PRSA Chair Rosanna Fiske Statement on News Corp.'s Crisis Response

Mon, 18 Jul 2011 00:00:00 EST

Commenting on the escalating crisis surrounding the News Corp. phone-hacking scandal, Rosanna M. Fiske, APR, chair and CEO of the Public Relations Society of America (PRSA), today issued the following statement regarding the reputational fallout for News Corp. and the company’s response:

News Corp.’s misguided response to the escalating phone-hacking scandal will undoubtedly become a case study for business schools and public relations professionals on the potential perils of not properly managing the reputations of all of a company’s assets. In trying to make excuses for unethical actions by some News of the World reporters and editors, Rupert Murdoch has demonstrated a profound lack of understanding of how his actions and words influence the publ

PRSA Chair Comments on News Corp.'s Crisis Communications Respnse

Fri, 15 Jul 2011 00:00:00 EST
Rosanna M. Fiske, APR, chair and CEO of the Public Relations Society of America (PRSA), was interviewed by media critic Jay Rosen about the evolving News of the World phone-hacking scandal, and News Corp.'s decision to hire public relations firm Edelman for crisis communications support.

Read the full post and Fiske's interview here.

PRSA Statement on Progress in Developing Global PR Measurement Standards

Wed, 13 Jul 2011 00:00:00 EST

Commenting on a recent Wall Street Journal article that examined progress being made within the public relations industry to develop global standards for measurement, Keith Trivitt, associate director of public relations for the Public Relations Society of America (PRSA), had the following to say:

 

The issue of effectively measuring public relations' value is one that the PR profession has been grappling with for a number of years. Thankfully, we are beginning to devise relevant, credible and valuable global measurement standards that will help us move well beyond op-ed published July 12, 2011, in Ragan's PRDaily, PRSA Vice President of Public Relations Arthur Yann, APR, writes that Rupert Murdoch, who is embroiled in a scandal involving phone hacking by News Corp.'s British newspapers, is "torching the reputation of all of his brands" in not transparently addressing the escalating scandal.

Yann continued: "The totality of [the News of the World] scandal encompasses something PRSA has been saying for quite some time: Reputation management in the digital age is becoming an immense challenge for many businesses — even for News Corp., which has weathered many crises over the years."

PRSA Advocates for PR's Creative Perspective in PRWeek Letter to the Editor

Fri, 08 Jul 2011 00:00:00 EST
The Public Relations Society of America (PRSA) had a letter to the editor published in the July 8, 2011, print and online editions of PRWeek (UK) in response to a June 30 article that reported on a survey in which many businesses found advertising firms to be a more reliable source of creative ideas than public relations firms.

PRSA: Working with Dictators Threatens Ethical Standards of PR — Boston Globe Letter to the Editor

Wed, 06 Jul 2011 00:00:00 EST
PRSA had a letter to the editor of the The Boston Globe published July 6, 2011, in response to a July 3, 2011, Boston Sunday Globe front-page article that profiled Boston-based consulting firm Monitor Group and the fallout from revelations in March of its public relations consulting work on behalf of Libyan dictator Moammar Khadafy.

PRSA Advocates for Increasing Business Disclosure in Cyberattacks in New York Times Letter to the Editor

Wed, 06 Jul 2011 00:00:00 EST
The Public Relations Society of America (PRSA) had a letter to the editor ofThe New York Times published July 5, 2011, in response to a June 30 editorial addressing a surge in the number of high-profile cyberattacks on businesses and governments and the impact that could have on customer data and public safety. In its letter, PRSA advocated for increased and more timely disclosure from businesses that have been hacked to ensure customers have necessary information about their data.

PRSA: PR Pros Must Articulate Value of Client Branding Partnerships — Marketing Week Letter to the Editor

Wed, 06 Jul 2011 00:00:00 EST
The Public Relations Society of America (PRSA) had a letter to the editor of Marketing Week published in its July 6, 2011, issue in response to a June 29 opinion piece by columnist Mark Ritson on marketers and public relations professionals leading clients astray with ill-advised branding partnerships.

PRSA Implores PR Pros to Better Demonstrate Value of Integrated Communications Campaigns in PRWeek Letter to the Editor

Fri, 01 Jul 2011 00:00:00 EST
In a July 1, 2011, letter to the editor of PRWeek, the Public Relations Society of America (PRSA) implored public relations and communications professionals to more clearly demonstrate the value of their integrated communications campaigns in order to better compete against advertising and marketing firms.

Fiske: It's a Fallacy That PR Professionals Can't Be Good CEOs — Marketing Week Op-Ed

Wed, 22 Jun 2011 00:00:00 EST
Writingi in an op-ed in the June 22, 2011, issue of Marketing Week, PRSA Chair and CEO Rosanna M. Fiske, APR, says that "it's a fallacy that marketers [and public relations professionals] can't be good CEOs." Her commentary came in response to two recent features in Marketing Week that focused on the value of marketers and communicators as business executives.

Marketing Week editor Mark Choueke also cited Fiske's commentary in his Writing forThe Guardian (UK), PRSA Chair and CEO Rosanna M. Fiske, APR, advocated for more timely and transparent disclosure from firms that are victims of cyberattacks in an op-ed published June 17, 2011. Fiske writes that in order to protect customers and the public, and to rebuild trust in a company, "candor is the best defense against a cyberattack." 

She goes on to say, "The [cyberattack] trend is disconcerting. Equally disturbing is the lack of transparent and timely disclosure by affected organizations. All too often, the public is left in the lurch about the impact on customer or citizen data and about what is being done to thwart future attacks. Unfortunately, the default response of aggri

Meeting Social Media's Ethical Challenges — PRSA Op-Ed in The Wall

Wed, 15 Jun 2011 00:00:00 EST
In an op-ed published June 15, 2011, inThe Wall, the digital media blog of trade publisher Brand Republic, PRSA Chair and CEO Rosanna M. Fiske, APR, advocates for public relations professionals and marketers to more closely scruitinze their social media campaigns to ensure ethical communication standards are met.

PRSA Committed to Increasing Diversity in Public Relations — PRWeek Letter to the Editor

Tue, 14 Jun 2011 00:00:00 EST
PRSA Chair and CEO Rosanna M. Fiske, APR, had a letter to the editor published in the June 2011 issue of PRWeek. The letter, which was in response to PRWeek's May 2011 editorial on improving diversity within public relations agencies, reaffirmed PRSA's commitment to increasing diversity within public relations, and noted the Society's extensive work to educate the business community about the value of diverse communications campaigns.

Former PRSA Chair Gary McCormick Discusses the Growing Value of PR in Interview with Cision Blog

Tue, 14 Jun 2011 00:00:00 EST
In an interview with Cision Blog, Gary McCormick, APR, Fellow PRSA, immediate past chair of PRSA, discusses the growing value of public relations in the digital age. McCormick's interview was in response to his comments in an article in the May/June 2011 issue of the Columbia Journalism Review about the declining number of journalists versus the growing tally of public relations professionals.

PRSA Chair Explains the Necessary Skills for a Successful Career in PR in Brain Gain Magazine

Tue, 14 Jun 2011 00:00:00 EST
PRSA Chair and CEO Rosanna M. Fiske, APR, was recently interviewed by Brain Gain Magazine about the necessary skills young public relations professionals need, and the prospects for college students seeking a career in PR.

PRWeek Cites PRSA Code of Ethics in Editorial on Recent Industry Ethics Lapses

Wed, 01 Jun 2011 00:00:00 EST
In its lead editorial in the June 2011 issue, PRWeek extolled the core tenets of PRSA's Code of Ethics, including the principle that ethical public relations practitioners must disclose the names of their clients and their clients' intentions and motivations.

Writing in response to the fallout from the recent Facebook/Burson-Marsteller ethics flap, PRWeek noted that, "The ethical aspects of this case, in which Burson didn't disclose the client it was working for, have been widely covered. In short, the PRSA and other industry ethi

PRSA: Communicators Must Deploy Social Media Effectively to Deliver Client Value — DM News Op-Ed

Wed, 01 Jun 2011 00:00:00 EST
PRSA had an op-ed published in the June 2011 issue of Direct Marketing News. The opinion piece, authored by PRSA Chair and CEO Rosanna M. Fiske, APR, calls for an end to debates within the public relations, markeitng and advertising industries over who "owns" social media communicators and marketers to refocus their social-media efforts on delivering value to client goals and objectives.

PRSA: Business Leaders Have Lot to Learn from Social Media Prowess of Sports — The Guardian Letter to the Editor

Wed, 01 Jun 2011 00:00:00 EST
PRSA had a letter to the editor published in the June 3, 2011, edition ofThe Guardian (UK) Weekly, in response to a May 13 sports article on the Tweeting and communications proweess of Cleveland Indians manager Manny Acta. The letter advocates for other business leaders to follow in Acta's footsteps by engagin in earnest and consistent direct communications with fans and customers.

PRSA: PR Belongs in B-School Studies — BusinessWeek Op-Ed

Thu, 26 May 2011 00:00:00 EST
PRSA had an op-ed published May 26, 2011, in Bloomberg BusinessWeek. The opinion piece, authored by Anthony D'Angelo, APR, Fellow PRSA, co-chair of PRSA's MBA/Business School Initiative, implores the world's top MBA programs to include dedicated public relations courses as part of the training and education they provide in order to better prepare business leaders for the reputational challenges they and their companies will face. 

Harvard Business Review Columnist Cites PRSA Commentary on Ethics in PR

Thu, 26 May 2011 00:00:00 EST
In an op-ed published in the Harvard Business Review on modern ethical dilemmas in business and technology, David Bach, professor of strategic management at IE Business School, cited the commentary of PRSA Chair and CEO Rosanna M. Fiske, APR, regarding the reputational fallout from the recent Facebook/Burson-Marsteller ethics flap. 

PRSA: Reputation Insurance is No Substitute for Public Relations — Financial Times Letter to the Editor

Tue, 24 May 2011 00:00:00 EST
PRSA had a letter to the editor published May 24, 2011, in The Financial Times in response to a May 8 article and May 17 column on the challenges of reputation management for executives. The letter advocates the value of proactive public relations for successful reputation management versus the increasing use of reputation insurance to offset crises.

Sunday Times of London Columnist Cites PRSA Commentary on Ethics in PR

Tue, 24 May 2011 00:00:00 EST
Dominic Lawson, a columnist for The Sunday Times of London, cited the commentary of PRSA Chair and CEO Rosanna M. Fiske, APR, regarding the reputational fallout from the recent Facebook/Burson-Marsteller ethics flap in his May 15 column (sub req'd) about about the escalating business battle btween Facebook and Google.

PRSA Advocates for Responsible Marketing Communications in Advertisements in Fast Company Letter to the Editor

Tue, 24 May 2011 00:00:00 EST
PRSA had a letter to the editor published in the June 2011 issue of Fast Company in response to an April 2011 article about Morgan Spurlock's recent documentary exploring the clash of modern branding and marketing communications with consumer interests. The letter advocates for respectul and ethical communications between brands and consumers, to ensure the public's best interest is kept in mind.

PRSA: Health Care Industry Needs FDA to Act Soon on Social Media Guidance — Advertising Age Op-Ed

Mon, 23 May 2011 00:00:00 EST
PRSA had an op-ed published in the May 23, 2011, edition of Advertising Age. The opinion piece, written by Leigh Fazzina, chair-elect of PRSA's Health Academy, implores the Food and Drug Administration to quickly provide proper social media guidance for pharma and health care public relations and marketing professionals.

PRSA Quoted in The Nation on Ethical Implications of Political Front Groups

Thu, 19 May 2011 00:00:00 EST
Eric Alterman, a columnist for the weekly newsmagazine The Nation, quoted from PRSA's May 7, 2011, letter to the editor of The New York Times about the ethical implications of political front groups. Alterman wrote the following in a column about the growing use of front groups by politicians and political parties:

Rosanna Fiske, chair and chief executive of the Public Relations Society of America, wrote to the [New York Times] editors, warning, “We must be careful not to vilify those businesses that legally and ethically take advantage of their newfound freedom of speech."

 

PRSA Chair: What Apple Teaches Us About Successful PR and Communications — Advertising Age Op-Ed

Tue, 17 May 2011 00:00:00 EST
PRSA had an op-ed published May 17, 2011, in Advertising Age. Authored by PRSA Chair and CEO Rosanna Fiske, APR (@Fiskey), the opinion piece examines the the contrasting communications strategies from Apple CEO Steve Jobs and the company's in-store employees. Fiske also explores what this unique dynamic can teach us about successful public relations for multinational companies.

PRSA Comments on Strategic Value of PR for Authors in New York Times Letter to the Editor

Mon, 16 May 2011 00:00:00 EST
PRSA had a letter to the editor of the The New York Times published May 15, 2011,  in response to a May 1 essay in The New York Times Sunday Book Review that chronicled the history of self-promotion and marketing by authors of their work and writings. 

Financial Times Columnist Cites PRSA Commentary on PR Ethics and Reputation Management

Mon, 16 May 2011 00:00:00 EST
Financial Times management columnist Andrew Hill cited the commentary of PRSA Chair and CEO Rosanna M. Fiske, APR, regarding the reputational fallout from the recent Facebook/Burson-Marsteller ethics flap in his May 17 column about reputation management.

Writing in the lede and second paragraphs of his column, Hill wrote the following about Fiske's remarks:

"The chief executive of the Public Relations Society of America has called the revelation that Facebook May 15, 2011, article regarding how businesses can best communicate layoffs to their employees, the public and stakeholders.

Roundup (Part 2): PRSA Comments on Ethical Lapses in PR in New York Times, Daily Beast, New Statesman, Advertising Age and PRWeek

Fri, 13 May 2011 00:00:00 EST
Following revelations that public relations firm Burson-Marsteller (B-M) failed to disclose that Facebook was the client it was representing in an alleged "whisper campaign" against Google, Rosanna M. Fiske, APR, chair and CEO of PRSA, provided commentary regarding the ethical implications of this incident in published articles in The New York Times, The International Herald Tribune, The Pittsburgh Post-Gazette, op-ed published May 12, 2011, in Ragan's PRDaily, PRSA Chair and CEO Rosanna M. Fiske, APR, commented on the ethical lapses by public relations firm Burson-Marsteller (B-M) on behalf of a then-secret client in an attempted smear campaign against Google. She noted that, "Under the PRSA Code of Ethics, B-M would be obligated to reveal its client and to disclose the client’s intentions, which appear to amount to an attack upon Google’s practices."

Fiske continued: "An infraction upon one of our own has an impact on how we’re perceived as individuals, how public relations agencies and major companies are perceived as corporate citizens, and how the profession as a whole is perceived."

Roundup: PRSA Quoted in New York Times, Wall Street Journal, Financial Times, USA TODAY & The Telegraph on Ethical Lapses in PR

Thu, 12 May 2011 00:00:00 EST
Following revelations that public relations firm Burson-Marsteller failed to disclose that Facebook was the client it was representing in an alleged "whisper campaign" against Google, Rosanna M. Fiske, APR, chair and CEO of PRSA, was quoted in The New York Times, The Wall Street Journal, USA TODAY, The Financial TimeMarch 10, 2011, PRNewser article examining reaction and fallout from a USA TODAY article that exposed unethical practices by public relations firm Burson-Marsteller (B-M) on behalf of a secret client. Keith Trivitt, PRSA associate director of public relations, commented on the breaches to the PRSA’s Code of Ethics that B-M employees had engaged in by not disclosing the firm's client, nor disclosing the client's intentions. 

PRSA: Brand Reputation is a Priceless Asset — Marketing Week Letter to the Editor

Wed, 11 May 2011 00:00:00 EST
PRSA had a letter to the editor of UK trade publication Marketing Week published in the May 11, 2011, issue  in response to opinion columns by Marketing Week editor Mark Choueke and columnist Mark Ritson on protecting a brand's reputation and credibility. 

PRSA Comments on Ethical Implications of Political Front Groups in a New York Times Letter to the Editor

Mon, 09 May 2011 00:00:00 EST
PRSA had a letter to the editor of the The New York Times published May 8, 2011, in response to a May 1 editorial that called for greater transparency and disclosure by corporations engaging in political speech.

PRSA: Bloggers Play a Vital Role in Future of Journalism — Christian Science Monitor Letter to the Editor

Mon, 09 May 2011 00:00:00 EST
PRSA had a letter to the editor of the The Christian Science Monitor published in the May 9, 2011, weekly edition in response to an April 18 op-ed by former Monitor editor John Hughes on the future of news organizations and media. 

PRSA: Changing Role of B-to-B PR Pros Requires a Focused Strategy — BtoB Magazine Letter to the Editor

Fri, 06 May 2011 00:00:00 EST
PRSA Chair and CEO Rosanna M. Fiske, APR, had a letter to the editor published in the May 2, 2011, issue of BtoB Magazine extolling the value of strategic management of communications in all marketing and PR campaigns. The letter is in response to an April 4, 2011, article on the changing roles of content marketers and PR professionals within the b-to-b marketing and PR space.

PRSA Chair Debunks Myth that 'Social Media Makes Marketers Lazy' in MediaPost Op-Ed

Thu, 28 Apr 2011 00:00:00 EST
In an April 27, 2011, op-ed in MediaPost, PRSA Chair and CEO Rosanna M. Fiske, APR, debunks the rising myth that the widespread use of social media is making some public relations and marketing professionals lazy. She noted that the belief of some that "cheap social media makes marketers lazy" is a "fallacy that has long since worn out its welcome."
Fiske continued: "Rather, a combination of poor mentorship and the realities of modern marketing challenges in the digital age has produced an environment in which foundational principles across the board are lacking."

PR's Value Extends to Startups — PRSA Op-Ed in DIGIDAY

Wed, 27 Apr 2011 00:00:00 EST
PRSA Chair and CEO Rosanna M. Fiske, APR, had an op-ed published April 27, 2011, in DIGIDAY on the strategic business value of public relations for startups. She stated that "using PR or marketing isn’t 'selling out;' it’s smart business. Of course, there are some important caveats, among them: having a strategic communications plan in place, avoiding the urge to only focus on 'getting press,' finding the right firm, etc."

PRSA: Make ‘Disclosure’ Your 2011 Marketing Buzzword — CMO.com Op-Ed

Wed, 27 Apr 2011 00:00:00 EST
PRSA had an op-ed published April 27, 2011, on CMO.com. Authored by PRSA Chair and CEO Rosanna Fiske, APR, the article discusses the importance of raising awareness of dislosure issues in consumer-focused social media and digital marketing initiatives, particularly in light of proposed federal legislation to provide for greater transparency in online data and marketing tracking.

PRSA Comments on Persuasive Power of Uncertainty in Harvard Business Review Letter to the Editor

Mon, 25 Apr 2011 00:00:00 EST
PRSA Chair and CEO Rosanna M. Fiske, APR, had a letter to the editor published in the May 2011 issue of the Harvard Business Review. Her letter commented on the persuasive power of CEOs who express uncertainty in their communications and how that uncertainty can be used to build influence with others. The letter was in response to a March 2011 HBR research study on expert persuasion.

PRSA: Corporate Blogs Provide Invaluable Resource in Digital Age — The Globe and Mail Letter to the Editor

Sun, 24 Apr 2011 00:00:00 EST
 PRSA had a letter to the editor published April 23, 2011, in The Globe and Mail, a Canadian national daily newspaper, commenting on the value of corporate blogs for internal and external engagement and reputation management. The letter, signed by PRSA Chair and CEO Rosanna M. Fiske, APR, was in response to an April 21, 2011, Globe and Mail article&nb

Former PRSA Chair Gary McCormick Quoted in AOL News on Negative Effects of Publicity Stunts

Fri, 22 Apr 2011 00:00:00 EST
Former PRSA Chair and CEO Gary McCormick, APR, Fellow PRSA, was quoted in an April 22, 2011, AOL News article on the positive and negative reputation effects of publicity stunts.

PRSA: Protecting a Company's Reputation Trumps Celebrity Publicity — USA TODAY Letter to the Editor

Thu, 21 Apr 2011 00:00:00 EST
PRSA had a letter to the editor of USA TODAY published in the April 21, 2011, print and online editions, in response to an April 11 USATODAY.com article on the reputational effects of negative publicity on corporations and startups.

'Social Media is One Component in Successful PR Campaigns' — Marketing Week Letter to the Editor

Thu, 21 Apr 2011 00:00:00 EST
PRSA had a letter to the editor published in the April 20, 2011, issue of Marketing Week in response to an April 13 op-ed from Marketing Week editor Mark Choeuke, in which he responded to recent comments made by Simon Carte, marketing director of Fujitsu UK's government arm, that "cheap social media makes marketers lazy."

The History Behind Gendered Pay Inequities in PR — PRSA Op-Ed in CommPro.biz

Tue, 19 Apr 2011 00:00:00 EST

David M. Dozier, Ph.D., APR, Fellow PRSA, the 2008 recipient of PRSA’s Outstanding Educator Award, wrote a published op-ed on behalf of PRSA for CommPro.biz that explored the historical dynamics behind gendered pay inequities in public relations.

PRSA Expert Quoted in Inside Higher Ed on Ethical Use of Interns

Tue, 19 Apr 2011 00:00:00 EST
Francis C. MdDonald, Ph.D., APR, was quoted in an April 15, 2011, article in Inside Higher Ed on the ethical use of interns. McDonald is a member of the PRSA Board of Ethics and Professional Standards and was lead author of PRSA Professional Standards Advisory PS-17: Ethical Use of Interns.

PRSA: PR Industry Key to New York's Rebounding Economy — Crain's New York Letter to the Editor

Tue, 19 Apr 2011 00:00:00 EST
PRSA had a letter to the editor published in the April 18, 2011, issue of Crain's New York Business noting the significant economic impact that public relations provides New York City. The letter was in response to an April 11 column by Crain's columnist Greg David on New York's leading growth industries. 

WikiLeaks' Impact on Transparent Corporate Communications — Technology Review Letter to the Editor

Tue, 19 Apr 2011 00:00:00 EST
PRSA had a letter to the editor published in May/June 2011 issue of Technology Review in response to a previous editorial on the impact of WikiLeaks on society's concept of secrecy and transparency, as well as what comprises ethical corporate communications.

PRSA: From Gendered Pay Inequities to Paycheck Fairness — PRWeek Op-Ed

Fri, 15 Apr 2011 00:00:00 EST
PRSA gender-diversity expert Bey-Ling Sha, Ph.D., APR, chair of PRSA's National Committee on Work, Life & Gender, had an op-ed published in the April 15, 2011, edition of PRWeek. The opinion piece explores the state of gendered pay equity in public relations and the gender-diversity challenges the industry still faces. 

PRSA Chair Comments on State of PR in the Digital Age in PRMoment.com

Fri, 15 Apr 2011 00:00:00 EST
PRSA Chair and CEO Rosanna M. Fiske, APR, was quoted recently in PRMoment.com on what public relations now represents in the digital age given the influx of technology and social media that have rapidly changed the profession.

PRSA Comments on Ethical Implications of Working with Dictators in Minneapolis Star-Tribune

Fri, 15 Apr 2011 00:00:00 EST
Tom Eppes, APR, Fellow PRSA, chair of PRSA's Board of Ethics and Professional Standards (BEPS) is quoted in an April 15, 2011, column by Minneapolis Star-Tribune business columnist John Rash on the ethical implcations of public relations firms providing counsel to dictators, such as Libyan leader Moammar Gadhafi. Eppes notes that, "Truth is where you start, and all that is surrounded by a halo of public interest." He also questions whether public relations professionals who represent dictators would still be able to live by PRSA's Member Code of Ethics. 

PRSA Gender Diversity Expert Discusses PR's Pay Gap with AAUW's 'Dialog Blog'

Wed, 13 Apr 2011 00:00:00 EST
Bey-Ling Sha, Ph.D., APR, chair of PRSA's National Committee on Work, Life & Gender, recently spoke with "Dialog," a publication of the American Association of University Women (AAUW), where she discussed her pariticpation in an April 11 Capitol Hill panel that explored gendered pay discrepancies in the professional services.

PRSA: PR's Value to Government and Economy Continues to Grow — PRWeek Letter to the Editor

Tue, 12 Apr 2011 00:00:00 EST
PRSA had a letter to the editor published in the April 2011 issue of PRWeek  in response to a March 4 editorial on the Senate Subcommittee on Contracting Oversight's March 1 hearing that examined the federal government's work with public relations firms.

PRSA Comments on Ethical Use of Interns in New York Times Letter to the Editor

Mon, 11 Apr 2011 00:00:00 EST
PRSA had a letter to the editor of the The New York Times published April 11, 2011,  in response to an April 3 op-ed that addressed concerns within the academic and professional communities about the ethical use of unpaid interns.

Former PRSA Chair Discusses PR's Rising Value for Entrepreneurs in Inc. Magazine

Mon, 11 Apr 2011 00:00:00 EST
Gary McCormick, APR, Fellow PRSA, immediate past chair, is quoted in an Inc. magazine article that cites public relations as one of the "Best Industries for Starting a Business." McCormick points to the increasing necessity for brands and companies to adeptly engage with customers over social media as one of several reasons for the rising business value of public relations.

PRWeek: PRSA Chair Rosanna Fiske on the New Realities of Hispanic Marketing

Mon, 11 Apr 2011 00:00:00 EST
Following her keynote speech at the Hispanicize Hispanic PR & Social Media Conference April 7, 2011, in Los Angeles, Rosanna Fiske, APR, chair and CEO of PRSA, offered her perspective to PRWeek about the new realities of Hispanic marketing.

PRSA Comments on Transparency in Government Communications in PRWeek Letter to the Editor

Fri, 08 Apr 2011 00:00:00 EST
PRSA had a letter to the editor published in the April 8, 2011, print and online editions of PRWeek (UK) in response to an April 1 editorial on the need for greater clarity and transparency in government and military communications during the Libyan conflict.

PRSA Offers Tips for Effective PR Agency Ethics Guidelines in PRWeek

Thu, 07 Apr 2011 00:00:00 EST
PRSA Board Member Bob Frause, APR, Fellow PRSA, was featured in an April 2011 article in PRWeek on the state of ethics in public relations. Frause, who is founder and CEO of the eponymous Seattle-based strategic communications firm, offered tips for establishing effective ethical guidelines within PR agencies.

Rising Power: PR's Value in the Digital Age — Rosanna Fiske Keynote at Hispanicize Conference

Thu, 07 Apr 2011 00:00:00 EST

PRSA Chair and CEO Rosanna M. Fiske, APR, delivered the keynote address at the 2011 Hispanicize Hispanic PR and Social Media Conference April 7, 2011, in Los Angeles. She addressed the rising value of public relations and marketing, particularly in the Hispanic-American market, in light of recent United States Census data showing more than 50 million Hispanic-Americans live in the U.S., with a combined annual buying power of more than $1 trillion.

Response to Social Media Today Blogger's Call for Disbandment of PRSA

Wed, 06 Apr 2011 00:00:00 EST
Following a blog post in Social Media Today that called for the disbandment of PRSA and other professional associations, Arthur Yann, APR, PRSA vice president of public relations, responded with a comment rebutting several of blogger Gary Goldhammer's points, including a claim that PRSA has "lost [its] relevancy."

Platform Magazine Profiles PRSA's 'Advocacy Umbrella'

Tue, 05 Apr 2011 00:00:00 EST
PRSA Chair and CEO Rosanna M. Fiske, APR, was featured in a recent Platform Magazine profile that looked into PRSA's national advocacy campaign and Fiske's 2011 tenure overseeing the Society. Reporter Marissa Stabler interviewed Fiske on PRSA's 2011 initiatives and where those fit within the broader scope of the public relations industry's value to the business community.

Listen to PRSA Chair Rosanna Fiske Discuss PR and Marketing Trends on 'The BeanCast' Podcast

Mon, 04 Apr 2011 00:00:00 EST

PRSA Chair and CEO Rosanna Fiske, APR, was a featured guest on the April 4, 2011, episode of the "The BeanCast" marketing and advertising podcast.
 

PRSA Comments on Value of Strategic Crisis Communications in PRWeek Letter to the Editor

Fri, 01 Apr 2011 00:00:00 EST
PRSA had a letter to the editor published in the April 1, 2011, print and online editions of PRWeek (UK) in response to a series of articles on crisis and reputation management in the March 24 edition.

Whitewashing Despots: Do Dictators Deserve PR Representation? — CommPro.biz Op-Ed

Thu, 31 Mar 2011 00:00:00 EST
PRSA had an op-ed published March 31, 2011, in CommPro.biz. Authored by Tom Eppes, APR, Fellow PRSA, chair of PRSA's Board of Ethics and Professional Standards, the opinion piece examines whether it is ethical for public relations firms to represent dictators. 

PRSA: B-Schools Need to Teach Better PR Skills — The Globe and Mail Op-Ed

Thu, 31 Mar 2011 00:00:00 EST
PRSA had an op-ed published March 31, 2011, in the Canadian national newspaper The Globe and Mail.. The opinion piece, authored by Anthony D'Angelo, APR, Fellow PRSA, co-chair of PRSA's MBA/Business School Initiative, implores the world's top MBA programs to include dedicated public relations courses to better prepare business leaders for global reputational challenges.

PRSA Responds to London Evening Standard Article on Ethical Standards in PR

Wed, 30 Mar 2011 00:00:00 EST
PRSA had a letter to the editor of the London Evening Standard (UK) published March 30, 2011 , in response to a March 28 article that called into question the ethical standards of some UK public-relations firms for their work with ill-reputed governments and dictators.

PRSA: Successful Social Media Depend Upon the Basics of PR — PRMoment.com Op-Ed

Tue, 29 Mar 2011 00:00:00 EST
PRSA had an op-ed published March 29, 2011, in PRMoment.com. Authored by PRSA Chair-elect Gerard F. Corbett, APR, Fellow PRSA, the opinion piece explores how the basics of public relations are core components of successful social media campaigns.

PRSA Comments on Advertising Industry's New Ethics Code in Advertising Age Letter to the Editor

Tue, 29 Mar 2011 00:00:00 EST
PRSA had a letter to the editor of Advertising Age published in the March 28, 2011, print and online editions, in response to a March 21 article on the American Advertising Federation's new ethics code. The AAF Ethics Code aims for greater transparency and disclosure in marketers' traditional and online communications and marketing.

PRSA Board Member Marisa Vallbona Quoted in PRDaily on Impact of FTC's 'Blogger Rules'

Mon, 28 Mar 2011 00:00:00 EST
Marisa Vallbona, APR, Fellow PRSA, a member of the PRSA Board of Directors, was quoted in a March 28, 2011, PRDaily recap of the Federal Trade Commission's renewed efforts to thwart brands and marketers from publishing fake online product reviews, per its “blogger rules."

PRSA Responds to Corporate Missteps in Social Media in New York Times Letter to the Editor

Thu, 24 Mar 2011 00:00:00 EST
PRSA had a letter to the editor of the The New York Times published March 24, 2011 , in response to a March 17 New York Times advertising column on the potential perils of high-profile brands using social media without a well-planned strategy.  

PRSA Chair Comments on Zeitgeist of Celebrity Use of Social Media in Christian Science Monitor

Mon, 21 Mar 2011 00:00:00 EST
PRSA Chair and CEO Rosanna M. Fiske, APR, commented on the zeitgeist of celebrity use of social media to improve their image (with often unintentional consequences) in the March 21, 2011, print and online editions of The Christian Science Monitor. Reporter Gloria Goodale quoted Fiske's perspective on how the pervasive use of social media has become "catnip" for celebrities and public figures aiming to build their public image.

PRSA: CEOs Need Better PR Skills to Navigate Modern Reputation Challenges — Financial Times Op-Ed

Sun, 20 Mar 2011 00:00:00 EST
PRSA had an op-ed published March 21, 2011, in The Financial Times. The opinion piece, authored by Anthony D'Angelo, APR, Fellow PRSA, co-chair of PRSA's MBA/Business School Initiative, implores the world's top MBA programs to include dedicated public relations courses as part of the training and education they provide in order to better prepare business leaders for the reputational challenges they and their companies will face. 

Fiske: Why ‘Do the Right Thing’ May Be Wrong for Business — PRNewser Op-Ed

Fri, 18 Mar 2011 00:00:00 EST
PRSA Chair and CEO Rosanna Fiske, APR (@Fiskey) wrote an op-ed for PRNewser exploring why the common business adage "Do the right thing" may be wrong for some businesses and whether there are clients that public relations firms should not work with from an ethical standpoint.

PRSA Comments on Surge in PR Industry Growth in PRWeek Letter to the Editor

Fri, 18 Mar 2011 00:00:00 EST
PRSA had a letter to the editor published in the March 18, 2011, print and online editions of PRWeek (UK) in response to a March 11 op-ed from PRWeek editor Danny Rogers, in which he commented on the public relations industry's strong growth during the recession and its tempered optimism to sustain that growth.

PRSA Chair: CMOs & CCOs Must Work Together to Retain C-Suite Power — BtoB Op-Ed

Mon, 14 Mar 2011 00:00:00 EST
PRSA had an op-ed published in the March 14, 2011, print and online editions of BtoB Magazine. The article, which was authored by PRSA Chair and CEO Rosanna Fiske, APR (@Fiskey), explores the ways in which CMOs and chief communications officers (CCOs) can best work together as C-suite executives to achieve common marketing and PR goals. CMO.com also linked to the op-ed in its March 17 daily newsletter.

PRSA Comments on Impact of 'Churnalism' in PRWeek Letter to the Editor

Fri, 11 Mar 2011 00:00:00 EST
PRSA had a letter to the editor published in the March 11, 2011, print and online editions of PRWeek (UK) in response to a March 2 article analyzing the public relations industry's response to Churnalism.com, a website that analyzes the amount of verbatim reporting of press releases by UK journalists. 

PRSA: 'Right Thing' for PRs is Not to Deal with Tyrants — Financial Times Letter to the Editor

Thu, 10 Mar 2011 00:00:00 EST
PRSA had a letter to the editor of the Financial Times published March 10, 2011, in response to a March 7, 2011, op-ed by columnist Philip Stephens exploring the nefarious consulting work performed by some firms on behalf of Libyna dictator Muammer Gaddafi. PRSA objected to Stephens' assertion that public relations consultants are “practiced in explaining how this or that African despot has been sorely misunderstood,” and pointed to the provisions of PRSA's Code of Ethics as an example of ethical work a majority of public relations professionals regularly produce on beh

Boston Globe: Public Relations Driven by Code of 'Doing Right' — PRSA Letter to the Editor

Tue, 08 Mar 2011 00:00:00 EST
PRSA had a letter to the editor of the The Boston Globe published March 8, 2011, in response to a March 4, 2011, Boston Globe front-page article about Boston-based consulting firm Monitor Group providing public relations consulting services to Libyan dictator Moammar Khadafy.

PRSA Expert: Pay Discrepancy Still Apparent in PR Industry — PRDaily Report

Tue, 08 Mar 2011 00:00:00 EST
Bey-Ling Sha, Ph.D., APR, chair of PRSA's National Committee on Work, Life & Gender, wrote an International Women's Day-focused article for Ragan's PR Daily that presented new data regarding the pay gap between male and female public relations professionals.

PRSA Diversity Expert Bey-Ling Sha Discusses Women in PR in PRNewser Podcast

Tue, 08 Mar 2011 00:00:00 EST
Bey-Ling Sha, Ph.D., APR, chair of PRSA's National Committee on Work, Life & Gender, is featured in a PRNewser podcast, where she discusses International Women's Day, the pay discrepancy in public relations between men and women and ways in which PRSA is working to increase senior-management opportunity for women in public relations.

Sha also wrote an article for Ragan's PR Daily that was published March 8, 2011, on a similar subject.

PRSA Chair on Increasing Diversity Within the Media Industry — PBS MediaShift Op-Ed

Tue, 08 Mar 2011 00:00:00 EST
PRSA had an op-ed published March 8, 2011, in PBS MediaShift. Authored by PRSA Chair and CEO Rosanna Fiske, APR (@Fiskey), the opinion piece comments on the need for a more diverse executive suite within the media industry to prepare for the challenges and financial opportunities of a modern and diverse America.

PRSA Data on State of Diversity in PR Cited in PRWeek and PRDaily Analyses

Fri, 04 Mar 2011 00:00:00 EST
PRSA's industry-leading data on diversity within the profession was cited in recent analyses by PRWeek and Ragan's PRDaily that explored the state of gender diversity in public relations.

Platform Magazine: PRSA Letter to Senate is 'Bold, Compelling, Credible'

Wed, 02 Mar 2011 00:00:00 EST
Platform Magazine had the following to say of PRSA's letter to the U.S. Senate Subcommittee on Contracting Oversight's investigation into the federal government's use of public relations firms: "[PRSA Chair and CEO Rosanna] Fiske’s very convincing dispatch disputed any claim against the government’s use of PR. If such a reasoning existed, Fiske shot it down with more persuasive counter-reasoning. Had Fiske read this letter in person, I believe members of the subcommittee would have been left dumbfounded and speechless."

The magazine went on to call PRSA's letter "PR at its finest," and "Bold. Compelling. Credible. No ston

MediaPost: PRSA Protests Restrictions On Government Use of PR Agencies

Tue, 01 Mar 2011 00:00:00 EST
MediaPost published a brief on PRSA's Feb. 28, 2011, letter to the United States Senate Subcommittee on Contracting Oversight concerning its March 1 hearing investigating the federal government's use of public relations firms. Reporter Karlene Lukovitz wrote: "The Public Relations Society of America (PRSA) is urging Congress not to rashly restrict the federal government’s use of public relations agencies."

PRWeek References PRSA Letter to Senate Subcommittee on Contracting Oversight

Mon, 28 Feb 2011 00:00:00 EST
PRWeek referenced a Feb. 28, 2011, letter PRSA sent to the United States Senate Subcommittee on Contracting Oversight in an article detailing an upcoming Subcommittee hearing into the federal government's use of public relations and public affairs firms. In the letter, PRSA chair and CEO Rosanna M. Fiske, APR, urged members of the Subcommittee to avoid actions that would diminish or severely restrict the U.S. government’s use of approved public relations and public affairs for the purpose of informing the public.

Fiske: Your Brand’s ‘Gotcha’ Moment is Only a Tweet Away — PRDaily Op-Ed

Fri, 25 Feb 2011 00:00:00 EST
PRSA had an op-ed published Feb. 25, 2011, in Ragan's PRDaily. Authored by PRSA Chair and CEO Rosanna Fiske, APR (@Fiskey), the opinion piece explores how the confluence of social media and real-time communications raises the stakes for reputational threats in the digital age. 

PRSA Comments on Increase in PR Agency Acquisitions in PRWeek Letter to the Editor

Fri, 25 Feb 2011 00:00:00 EST
PRSA had a letter to the editor published in the Feb. 25, 2011, print and online editions of PRWeek (UK) in response to a Feb. 17 op-ed by PRWeek editor Danny Rogers that examined large agencies' growth over the past year and a recent uptick in acquisitions of digitally-savvy small firms. 

PRSA Chair on Social Media's Role in Civility of Online Marketing — Harvard Business Review Op-Ed

Tue, 22 Feb 2011 00:00:00 EST
PRSA had an op-ed published Feb. 22, 2011, in the Harvard Business Review. Authored by PRSA Chair and CEO Rosanna Fiske, APR (@Fiskey), the opinion piece examines whether social networks such as Facebook and Twitter actively encourage crass marketing tactics, such as those employed by fashion designer Kenneth Cole. 

Ragan.com Interviews PRSA President on Power of Social Media

Mon, 21 Feb 2011 00:00:00 EST
PRSA President and COO William (Bill) Murray was interviewed recently by Ragan.com Publisher Mark Ragan as part of a Ragan.com video series on social media insight from executives in the public relations and marketing industries. Murray disccused PRSA's extensive use of social media as a means of serving its members, and how the Society stays abreast of recent developments in the social media and digital communications space.

PRSA Comments on Ethical Use of Interns in PRWeek Letter to the Editor

Fri, 18 Feb 2011 00:00:00 EST
PRSA had a letter to the editor published in the Feb. 18, 2011, print and online editions of PRWeek (UK) in response to a

series of PRWeek articles examining the ongoing industry debate over paying interns. The letter also noted PRSA's new guidelines concerning the ethical use of interns.op-ed published Feb. 17, 2011, in Advertising Age. Authored by PRSA Chair and CEO Rosanna Fiske, APR (@Fiskey), the opinion piece uses recent high-profile examples of CEO communications from Groupon and Nokia to explore how executives can successfully respond to mishaps and marketplace pressures. 

State of Public Relations in 2011: Corporate Trust Meets the WikiLeaks Age — Rosanna Fiske

Tue, 15 Feb 2011 00:00:00 EST
PRSA chair and CEO Rosanna M. Fiske, APR, discussed the state of the public relations industry, along with the challenges of corporate reputation management in the "WikiLeaks Age," in a speech given Feb. 15, 2011, to the PRSA Miami Chapter.

PRSA Industry Guidelines on Ethical Use of Interns Featured in PRNewser

Fri, 11 Feb 2011 00:00:00 EST
PRSA's new intern guidelines, part of a recent revision to its Code of Ethics, continue gaining industry recognition and commentary. The guidelines were featured in a Feb. 10, 2011, PRNewser article, which also noted the broader context of the global debate within the public relations industry regarding the ethical use of interns.

PRWeek: PRSA Updates Guidelines on Ethical Use of Interns

Thu, 10 Feb 2011 00:00:00 EST
As part of the release of Professional Standards Advisory PS-17: Ethical Use of Interns, PRSA chair and CEO Rosanna Fiske, APR, was interviewed by PRWeek regarding revisions to PRSA's Code of Ethics concerning the ethical use of interns. In the article, Fiske said that the use of unpaid interns in the public relations industry "does not provide the right advantage to the industry. The more unpaid interns we have the less value that is being given to PR."

PRWeek: PRSA Speaks Out Against Violence in Egypt

Mon, 07 Feb 2011 00:00:00 EST
PRWeek published a report Feb. 4, 2011, on PRSA's condemnation of the unprecedented physical attacks on journalists and the detention of reporters by the Egyptian government and its supporters during the ongoing uprisings in Egypt. Industry trade publication Bulldog Reporter also reported on PRSA's statement and a letter to the editor submitted t

PRSA Comments on Outlook for Public Relations Agencies in PRWeek Letter to the Editor

Thu, 03 Feb 2011 00:00:00 EST
PRSA had a letter to the editor published in the Jan. 28, 2011, print and online editions of PRWeek (UK) in response to a Jan. 20 op-ed by PRWeek editor Danny Rogers on the growing number of mergers and acquisitions taking place in the global public relations industry. 

PRSA Chair Explores US-UK Media Regulatory Connections in PRMoment.com Op-Ed

Tue, 01 Feb 2011 00:00:00 EST
PRSA had an op-ed published Feb. 1, 2011, in PRMoment.com. Authored by PRSA Chair and CEO Rosanna Fiske, APR (@Fiskey), the article explores similarities between the United States' and United Kingdom's development of "blogger rules," along with the evolution of ethical standards for modern communications.

PRSA Chair Comments on Reputation Management in Adweek Op-Ed

Wed, 26 Jan 2011 00:00:00 EST
PRSA had an op-ed published Jan. 26, 2011, in Adweek. Authored by PRSA Chair and CEO Rosanna Fiske, APR (@Fiskey), the article discusses the importance of executives and marketers understanding the difference between image and reputation and how both work together to build trust with the public and consumers.

PRSA Chair Rosanna Fiske Tackles Digital Disclosure in 'All Things WOM' Blog

Tue, 25 Jan 2011 00:00:00 EST
PRSA Chair and CEO Rosanna Fiske, APR, writes about the the corporate disclosure and transparency, and the modern challenge it presents public relations and marketing professionals in the digital age, in a guest post titled, “Digital Disclosure — Modern Challenge for Modern Marketers" on the Word of Mouth Marketing Association (WOMMA) blog, All Things WOM.

PRSA Comments on 2011 Marketing Predictions in Advertising Age Letter to the Editor

Wed, 19 Jan 2011 00:00:00 EST
PRSA had a letter to the editor of Advertising Age published in the Jan. 17, 2011, print and online editions of the publication, in response to a Jan. 10 article on 2011 predictions for public relations, direct marketing and advertising agencies.

PRSA Objects to The Economist's Derisive Viewpoint of Public Relations' Value

Tue, 18 Jan 2011 00:00:00 EST
PRSA submitted a letter to the editor of The Economist in response to a Dec. 16, 2010, article examining the growth of the public relations industry. PRSA strongly objected to The Economist's derisive viewpoint of public relations' value, and rebutted several points in the article that were either outdated or misinformed.

The letter to the editor was co-signed by John Paluszek, APR, Fellow PRSA, former PRSA chair and CEO, and current chair of the Global Alliance.

PRSA Chair Rosanna Fiske Raises Awareness of Digital Disclosure Issues in MediaPost Op-Ed

Fri, 14 Jan 2011 00:00:00 EST
PRSA had an op-ed published Jan. 14, 2011, in MediaPost. Authored by PRSA Chair and CEO Rosanna Fiske, APR, the article discusses the importance of raising awareness of dislosure issues in consumer-focused social media and digital marketing initiatives.

PRSA Op-Ed in BusinessWeek Addresses Ethical Implications of Political Front Groups

Fri, 14 Jan 2011 00:00:00 EST
PRSA had an op-ed published in Bloomberg Businessweek. The opinion piece, written by Gary McCormick, APR, Fellow PRSA, immediate past chair and CEO of PRSA, addresses the ethical implications posed by the rising influence of political front groups, per the PRSA Code of Ethics.

PRSA Board Member Kirk Hazlett Quoted in Worcester Telegram & Gazette on Corporate Reputation Management

Sun, 09 Jan 2011 00:00:00 EST
PRSA Board Member Kirk Hazlett, APR, Fellow PRSA, offers advice to companies seeking to rebuild their reputation and trust with the public in a Jan. 9, 2011, Worcester Telegram & Gazette (Mass.) article.

PRSA Quoted in The New York Times on How Journalists Can Transition to Public Relations

Sat, 08 Jan 2011 00:00:00 EST
Former PRSA chair and CEO Gary McCormick, APR, Fellow PRSA, offers advice in a New York Times article on how journalists can successfully transition to the public relations profession. 

Former PRSA Chair Gary McCormick Quoted in Daily Finance

Fri, 07 Jan 2011 00:00:00 EST
In its roundup of the most pressing challenges facing CEOs in 2011, the financial and business news publication Daily Finance quoted Gary McCormick, APR, Fellow PRSA, immediate past chair and CEO of PRSA. The Dec. 15, 2010, article featured McCormick's thoughts on the new realities of reputation management in the "WikiLeaks Age," and what role corporate transparency will play in 2011.

Fiske: Five Questions Every CEO Must Ask About PR — Op-Ed in CommPro.biz

Wed, 05 Jan 2011 00:00:00 EST
PRSA had an op-ed published Jan. 5, 2011, in CommPro.biz. Authored by PRSA Chair and CEO Rosanna Fiske, APR (@Fiskey), the opinion piece offers a primer of the essential points every CEO should know about public relations and its business value.

PRNewser Quotes PRSA Response to The Economist

Tue, 28 Dec 2010 00:00:00 EST
PRSA was quoted extensively in a Dec. 28, 2010, PRNewser article examining the public relations industry's reaction to a recent article in The Economist about the growth of the profession. PRNewser noted PRSA's rebuttal, via a recent PRSAY blog post, of sevearl misinformed points made by The Economist.

PRSA 2011 PR Trends List Featured Extensively in Business & Trade Media

Thu, 23 Dec 2010 00:00:00 EST
Ragan's PR Daily featured the PRSA 2011 public relations industry trends list as its lead story in the Dec. 23, 2010, edition of its daily newsletter. CommPro.biz also featured the list in its Dec. 23 news report, and op-ed published Dec. 22, 2010, in CommPro.biz. Authored by PRSA Chair and CEO Gary McCormick, APR, Fellow PRSA (@GaryMac865), the opinion piece rebuts several misinformed points in a recent article in The Economist about the growth of the public relations industry.

PRSA Quoted in Platform Magazine on Value of Ethical Communications

Tue, 14 Dec 2010 00:00:00 EST
Tom Eppes, APR, Fellow PRSA, chair of the PRSA Board of Ethics and Professional Standards (BEPS), and Janet Krenn, chair of the PRSA New Professionals Section, were quoted in the Fall 2010 issue of Platform magazine, a University of Alabama publication that explores issues within public relations and business communications.

Op-Ed from PRSA Chair on Corporate Transparency in 'WikiLeaks Age' Published in AOL News

Mon, 13 Dec 2010 00:00:00 EST
PRSA had an op-ed published Dec. 13, 2010, in AOL News. Authored by PRSA Chair and CEO Gary McCormick, APR, Fellow PRSA (@GaryMac865), the opinion piece discusses how current and impending leaks of confidential corporate information by WikiLeaks have placed a greater focus on proactive and transparent corporate reputation management.

Incoming Chair Rosanna Fiske Speaks With PRNews About PRSA in 2011

Mon, 13 Dec 2010 00:00:00 EST
Rosanna Fiske, APR, 2011 PRSA chair and CEO, was interviewed  by PRNews. Fiske discussed PRSA's 2011-13 strategic plan, her major initiatives in the coming year and public relations in education.

PRSA Chair and CEO Gary McCormick Featured in Washington Business Journal

Fri, 10 Dec 2010 00:00:00 EST
PRSA Chair and CEO Gary D. McCormick (@GaryMac865) APR, Fellow PRSA, is featured in the Dec. 10, 2010, issue of the Washington Business Journal (paywall). McCormick discusses the strategic business value of public relations, and the role of the profession in the Washington, D.C., area. 

PRSA Submits Letter to the Editor of The Economist on Challenges of Corporate Reputation Management

Thu, 09 Dec 2010 00:00:00 EST
PRSA submitted a letter to the editor ofThe Economist in response to a Dec. 9, 2010, article concerning the growing reputiational challenges for corporations. PRSA emphasized the need for companies and executives to be transparent in their internal and external communications, per the PRSA Code of Ethics.

PRSA Submits Letter to the Editor of Financial Times on Value of Public Relations Consultants

Wed, 08 Dec 2010 00:00:00 EST
PRSA submitted a letter to the editor, and online commentary, to the Financial Times in response to a Dec. 8, 2010, column by FT business columnist Luke Johnson. In the column, Mr. Johnson noted the significant business value his businesses have derived from public relations, and PRSA echoed his sentiments.

2011 PRSA Chair Rosanna Fiske Featured in PRNewser Video Interview

Tue, 07 Dec 2010 00:00:00 EST
PRNewser interviewed Rosanna Fiske, APR, 2011 PRSA chair and CEO, about her vision for the Society in the coming year, trends she is seeing in the profession and a U.S. News & World Report feature that named "Public Relations Specialist" as one of the 50 best careers of 2011.

PRSA Chair and CEO Gary McCormick Quoted in U.S. News & World Report

Mon, 06 Dec 2010 00:00:00 EST
PRSA Chair & CEO Gary McCormick, APR, Fellow PRSA, is quoted in U.S. News & World Report in the magazine's "Best Careers 2011" feature on hiring trends in the public relations industry. 

PRSA Submits Letter to the Editor of Businessweek on Growth of Digital PR & Marketing Services

Sun, 05 Dec 2010 00:00:00 EST
PRSA submitted a letter to the editor of Bloomberg Businessweek in response to a Nov. 29, 2010, article that examined how the increasing use and sophistication of digital services was helping the public relations, advertising and marketing sectors enhance their value to the business community.

Op-Ed from PRSA Chair Published in MediaPost

Fri, 03 Dec 2010 00:00:00 EST
PRSA had an op-ed published Dec. 3, 2010, in MediaPost. Authored by PRSA Chair and CEO Gary McCormick, APR, Fellow PRSA, the article discusses the need for ensuring ethical standards and best practices are incorporated whenever utilizing new technology or industry practices.

PRSA Board Member Steven Grant Featured in PRNewser Podcast Interview

Thu, 02 Dec 2010 00:00:00 EST
PRSA board member Steven Grant, APR, is featured in a PRNewser podcast interview, where he discusses the evolution of advocacy communication, his work at the National Education Association (NEA) and his service as a PRSA board member. The podcast follows a recent blog post Grant wrote for PRSAY, the PRSA executive blog, where he discusses advocacy communication.

2011 PRSA Chair Rosanna Fiske Interviewed on CommPro.biz

Mon, 29 Nov 2010 00:00:00 EST
Online trade publication CommPro.biz interviewed Rosanna Fiske, APR, 2011 PRSA chair and CEO, about the 2010 International Conference’s robust programming, with a focus on the evolution of the value of public relations.

PRSA Letter to the Editor — The New York Times

Sat, 20 Nov 2010 00:00:00 EST
PRSA had a letter to the editor of the The New York Times published Nov. 21, 2010, in response to a Nov. 14 New York Times Sunday Business article on the emerging practice of neuromarketing.

PRSA Submits Washington Post Letter to the Editor on News Outlets Paying for Sources

Thu, 18 Nov 2010 00:00:00 EST
PRSA submitted a letter to the editor ofThe Washington Post in response to a Nov. 18, 2010, article concerning the growing practice of news outlets paying for sources, images and information, emphasizing the need for honesty and transparency in disclosing payments made to sources when information is obtained in that manner, per the PRSA Code of Ethics.

PRSA Letter to the Editor — The New York Times Magazine

Fri, 12 Nov 2010 00:00:00 EST
PRSA had a letter to the editor of The New York Times Magazine published in the magazine’s Nov. 14, 2010, print and online editions, in response to an Oct. 31 Times Magazine article on the potential value of negative publicity.

Op-Ed from PRSA Chair Published in Advertising Age

Tue, 09 Nov 2010 00:00:00 EST
PRSA had an op-ed published Nov. 8, 2010, in Advertising Age. Authored by PRSA Chair and CEO Gary McCormick, APR, Fellow PRSA, the article discusses AdVoice, a new sponsored blog model from Forbes.com.

PRSA Chair and CEO Gary McCormick Interviewed on TBD News Channel 8

Tue, 02 Nov 2010 00:00:00 EST

Washington, D.C.’s TBD News Channel 8 interviewed PRSA Chair and CEO Gary McCormick, APR, Fellow PRSA, about the 2010 International Conference’s robust programming, with a focus on “The Business Case for Public Relations™” and the value of public relations. The interviewed aired on Oct. 13, 2010.

PRSA Chair and CEO Gary McCormick Featured as Guest Blogger on Waxing UnLyrical

Mon, 01 Nov 2010 00:00:00 EST

PRSA Chair and CEO Gary McCormick, APR, Fellow PRSA, writes about public relations measurement, "The Business Case for Public Relations™” and PRSA’s groundbreaking partnership with New York University in a guest post titled, "Sticky PR Measurement: Are We There Yet?" on Shonali Burke’s blog, Waxing UnLyrical.

PRSA Letter to the Editor — Financial Times

Wed, 27 Oct 2010 00:00:00 EST

PRSA had a letter to the editor of the Financial Times published Oct. 27, 2010, in the newspaper's print and online editions, in response to an Oct. 14 FT editorial and an Oct. 22 analysis on the pervasive growth of political front groups.

PRSA Submits New York Times Letter to the Editor on Revisions to FTC 'Green Guides' for Environmental Marketing

Thu, 21 Oct 2010 00:00:00 EST

PRSA submitted a letter to the editor of The New York Times in response to an Oct. 7 article concerning the Federal Trade Commission's planned revisions to its "Green Guides" for environmental marketing, emphasizing the need for honest and transparent messaging in marketing materials, per the PRSA Code of Ethics.

PRSA Letter to the Editor — PRWeek (UK)

Fri, 15 Oct 2010 00:00:00 EST
PRSA had a letter to the editor published in the Oct. 15, 2010, print and online editions of PRWeek (UK edition) in response to an Oct. 1 PRWeek article on the “Media Spamming Charter,” an initiative from the UK’s Chartered Institute of Public Relations (CIPR) to reinforce best practices in media relations.

PRSA Chair and CEO Gary McCormick Featured as Guest Blogger on PRWeek

Wed, 13 Oct 2010 00:00:00 EST
PRSA Chair and CEO Gary McCormick, APR, Fellow PRSA, writes about the need for disclosure in political messaging, the benefit of millennials entering management and education in the public relations industry on PRWeekus.com's "Insider" blog.

PRSA Chair & CEO Gary McCormick Quoted in Wall Street Journal

Wed, 29 Sep 2010 00:00:00 EST
PRSA Chair & CEO Gary McCormick, APR, Fellow PRSA, is quoted in the Wall Street Journal (FINS Report) on the hiring trends in the public relations industry.  

PRSA Chair and CEO Gary McCormick Quoted in Knoxville News Sentinel

Mon, 28 Jun 2010 00:00:00 EST
PRSA Chair and CEO Gary McCormick, APR, Fellow PRSA, is quoted in Knoxville News Sentinel on how younger generations use social media.

Ofield Dukes, APR, Fellow PRSA, Speaks About "Communicating with Diverse Audiences"

Thu, 08 Apr 2010 00:00:00 EST

Ofield Dukes, APR, Fellow PRSA, an award-winning public relations practitioner in Washington, D.C., spoke on April 8, 2010, at Buffalo State University, on "Communicating with Diverse Audiences." He encouraged students entering public relations practice to consider the diversity of the American population from an economic perspective, emphasizing that every company providing goods and services in the marketplace will have to respond to the diverse demographics and psychographics of today’s consumer.

 

PRSA Newsroom

PRSA Examines State of Diversity in PR in PRDaily Op-Ed

PRNews Interviews PRSA Chair Corbett on State of the Profession

PRSA Quoted in Business Journals Article on Responding to Negative Publicity

Op-Ed (The Drum): Gerry Corbett on Why PRSA Is Modernizing the Definition of PR

Op-Ed (Techdirt): Making The Case For PR Pros Editing Wikipedia

PRSA Chair Talks About PR Professionals’ Relationship with Wikipedia in PRWeek

PRSA Makes the Case for PR Professionals Editing Wikipedia Pages in PRWeek Letter to the Editor

PRSA Raises Concern over Disclosure Issues in RFP Process in Schenectady (NY) Daily Gazette

PRSA Chair Quoted in PRNewser About PR Issues Plaguing Internet Piracy Bills

PRSA Chair Talks with PRNewser About Modernizing Definition of Public Relations

Editorial Commentary: PRSA Expresses Opposition for Proposed Antipiracy Bills — Daily News (NY) Letter to the Editor

PRWeek Highlights PRSA’s #PRin2012 Series in Column on Industry Leadership

PRSA: Fed Transparency Is Wise Move For the Digital Age — CommPro.biz Op-Ed

PRSA Praises Work of New York PR Firms in Crain’s New York Letter to the Editor

PRNews Reports on PRSA's Business Leaders Survey and MBA Initiative

PRSA Previews 2012 PR Industry Ethics Issues in CommPro.biz Op-Ed

Forbes Columnist Says PRSA’s MBA Initiative is ‘Missing Link in B-Schools’

PRSA Announces 2012 Advocacy Initiatives in PRWeek Op-Ed

U.S. News & World Report Columnist Praises PRSA’s MBA Initiative Research

PRSA Chair-Elect is Quoted in Boston Globe on Career Opportunities for Interns

Editorial Commentary: PRSA Advises New Focus on Transparency for Federal Reserve's PR Strategy — New York Times Letter to the Editor

PRSA Quoted in PRNewser on Reaction to Bell Pottinger Lobbying Scandal

Bloomberg Businessweek Reports on PRSA's New MBA Research and Curricula Program

PRNewser Reports on PRSA's Business Leaders Survey and MBA Initiative

PRSA’s MBA Initiative Featured in U.S. News & World Report

PRSA Chair Quoted in PRWeek on the Passing of Industry Pioneer Ofield Dukes

PRSA Quoted in PRDaily on Value of PR to Society in Support of World AIDS Day

PRWeek Endorses ‘Public Relations Defined’ Initiative

PRSA's 'Public Relations Defined' Initiative Launches with Exclusive Coverage in The New York Times

PRSA Chair-Elect Quoted by Associated Press on Rebuilding Penn State's Reputation

PRSA Offers Ethical Communication Lessons to Elected Officials in Boston Globe Letter to the Editor

PRSA: Public Relations and Marketing Serve Immeasurable Public Good — The Guardian Commentary

PRSA Chair-Elect Discusses Value of PR vs. Advertising in ProfNet Connect Column

PRWeek Applauds PRSA's Efforts to Develop Global Measurement Standards

PRSA: PR Professionals Would Make Excellent CEOs — PRWeek Letter to the Editor

PRSA Supports Effort to Increase Transparency in New York Times Op-Ed Page

PRSA Voices Support for PRWeek Campaign to End Unpaid PR Internships

PRSA Comments on Growing Value of Public Relations in PRDaily and PRMoment.com Op-Eds

PRSA: PR Industry Makes Progress Toward Global Measurement Standards — Advertising Age Op-Ed

VIDEO: PRSA Chair-elect Gerard Corbett Discusses Industry Trends with PRWeek

PRSA Comments on Effective Crisis Communications in Harvard Business Review Op-Ed

Rising Power: PR's Value in the Digital Age — Rosanna Fiske Keynote at PRSA Northeast District Conference

Public Relations Measurement Goes Mainstream — Rosanna Fiske Opening Remarks at North American Summit on PR Measurement

Former PRSA Chair Cherenson Comments on Impact of 'Jersey Shore' on New Jersey Brand in Advertising Age

PRSA: Global PR Industry Must Condemn Covert Client Services

PRSA: Fake News Production Represents 'An Egregious Breach of Ethical PR Standards'

Indianapolis Star Cites PRSA Data on Growth of Public Relations Industry

PRSA Comments on Ethical Standards in Public Relations in The New York Times

PRSA: Time to Set Record Straight on PR’s Ethical Backbone — PRNewser Op-Ed

PRSA Chair Comments on Growing Stature of Female Executives in PR in The Financial Times

PRSA: PR Counsel for Dictators is 'Against the Ethical Tenets of Modern PR' — Financial Times Letter to the Editor

PRSA: PR Pros Must Deliver Facts, Not Hyperbole, in Health Care Debate — PRWeek Op-Ed

PRNewser: Colorado Declares September ‘Ethics Month’ for PR

PRSA: Politicians’ Fake Tweets Are a Breach of PR Ethics — Boston Globe Letter to the Editor

CNET Cites PRSA Request for FDA to Provide Health-Care Marketers with Social-Media Guidance

PRSA Chair Discusses State of PR in Forbes Video Interview

PRSA Advocates Increased Transparency in Online Marketing to Kids — USA TODAY Letter to the Editor

PRSA Condemns Work of American PR Firms Representing Dictatorships in The Hill Op-Ed

PRSA Chair Comments on the Great Journalism-to-PR Migration in Poynter Op-Ed

PRSA: Libyan PR Brief Threatens PR’s Ethical Standards — PRWeek Letter to the Editor

PRSA Comments on Impact of Faltering Economy on Global PR Industry in PRDaily

PRSA Chair: Social Media Measurement is PR's 'Next Great Challenge' — PRDaily Op-Ed

PRSA: Libyan Government Request for PR Counsel is Shameless — New York Post Letter to the Editor

PRSA: Ogilvy's Move to Abandon AVEs is Way Forward for PR Industry — PRWeek Letter to the Editor

PRSA Calls for Transparency from Consumer Advocacy Groups in New York Times Letter to the Editor

PRSA Chair: Online Reputation Firms Struggle with Basic PR Ethics — Advertising Age Op-Ed

PRSA Chair Offers Guidance on Communicating Corporate Values in Harvard Business Review Op-Ed

PRSA: Media Industry Must Be More Transparent to Restore Public's Trust — PRWeek Letter to the Editor

PRSA Advocates for Value of Public Relations in New York Times Public Editor's Blog

PRSA Chair-Elect Corbett Discusses Value of Internal Brand Ambassadors in Bed Times Magazine

PRSA: News Corp. Faces a 'Looming Reputation and Credibility Challenge'

PRDaily: PRSA Accuses Its Top Critic of Phone Hacking

PRSA Chair Rosanna Fiske Statement on News Corp.'s Crisis Response

PRSA Chair Comments on News Corp.'s Crisis Communications Respnse

PRSA Statement on Progress in Developing Global PR Measurement Standards

PRSA Advocates for PR's Creative Perspective in PRWeek Letter to the Editor

PRSA: Working with Dictators Threatens Ethical Standards of PR — Boston Globe Letter to the Editor

PRSA Advocates for Increasing Business Disclosure in Cyberattacks in New York Times Letter to the Editor

PRSA: PR Pros Must Articulate Value of Client Branding Partnerships — Marketing Week Letter to the Editor