PRSA Newsroom

PRSA Presents Swarthmore President Rebecca Chopp With Advocate for Higher Education Award

Wed, 08 Feb 2012 00:00:00 EST

NEW YORK (Feb. 9, 2012) — The Counselors to Higher Education (CHE) section of the Public Relations Society of America (PRSA) will present its 2012 Advocate for Higher Education Award to Swarthmore College President Rebecca Chopp at its Counselors to Higher Education Senior Summit on April 25 in Washington.

Chopp also has been bestowed the honor of delivering the summit’s prestigious Pat Jackson Lecture.

Facebook’s Caryn Marooney and Former World Economic Forum Digital Head Matthias Lüfkens to Keynote at The PRSA 2012 Digital Impact Conference

Tue, 17 Jan 2012 00:00:00 EST

The former journalist who brought the World Economic Forum (WEF) to the social Web, and the co-founder of one of Silicon Valley’s premier technology communications firms, OutCast Agency, will lend their expertise to The Public Relations Society of America’s (PRSA) 2012 Digital Impact Conference. Matthias Lüfkens, Burson-Marsteller’s EMEA managing director of digital, and Caryn Marooney, Facebook’s director of technology communications, will deliver keynote addresses at one of the public relations industry’s leading digital conferences. The Digital Impact Conference will be held in New York City April 2–3, and will focus on the interplay of influence and persuasion in the digital world.

PRSA Seeks Thought Leaders to Present at 2012 International Conference in San Francisco

Thu, 12 Jan 2012 09:00:00 EST

The Public Relations Society of America (PRSA) is seeking industry leaders to showcase compelling, resourceful and insightful presentations at the 2012 International Conference. Thought leaders are invited to share their theories, ideas, research and results with thousands of mid- and senior-level public relations professionals by submitting presentation proposals to PRSA by Feb. 17, 2012.

PRSA Accepting Entries for Industry’s Most Distinguished Honor, the Silver Anvil Award

Thu, 05 Jan 2012 08:00:00 EST

The Public Relations Society of America (PRSA) is accepting entries for the public relations profession’s most distinguished honor, the Silver Anvil Award. Following in the footsteps of Text4Baby, U.S. Air Force, Northern Illinois University and Little Caesar Enterprises, businesses and organizations have an opportunity to compete against the best by showcasing campaigns that have successfully addressed contemporary issues with exemplary professional skill, imagination and resourcefulness. 

PRSA Foundation Establishes Scholarship Fund Honoring Public Relations Legend Ofield Dukes, APR, Fellow PRSA

Fri, 09 Dec 2011 00:00:00 EST

The PRSA Foundation today announced the creation of the Ofield Dukes Scholarship for Excellence in Public Relations. The 79-year-old Dukes, who died Dec. 7, was an honorary trustee of the Foundation and a widely recognized leader in the public relations profession.

PRSA Spearheads Industry Initiative Aimed at Adding Public Relations Coursework to MBA Curricula, Prepping Future Business Leaders for Modern-Day Risks to Corporate Reputation

Wed, 07 Dec 2011 09:00:00 EST

The Public Relations Society of America (PRSA) is leading an industry-wide charge on creating an MBA-level public relations course that will give future business leaders the strategic com-munication and reputation management skills they need to manage modern-day corporate challenges and crises.

CIPR Joins ‘Public Relations Defined’ Initiative as Official Global Partner

Mon, 28 Nov 2011 00:00:00 EST

The Public Relations Society of America (PRSA) today announced that the Chartered Institute of Public Relations (CIPR), the professional body for public relations practitioners in the United Kingdom, has officially joined the “Public Relations Defined” initiative. The CIPR’s inclusion in the initiative makes it one of 11 global partners in the PRSA-facilitated international advocacy effort.

PRSA Launches Global Initiative to Modernize Definition of Public Relations

Mon, 21 Nov 2011 08:00:00 EST

The Public Relations Society of America (PRSA) today launched a collaborative, industry-wide initiative to modernize the definition of public relations.

PRSA Seeks Digital Thought Leaders for The Digital Impact Conference

Thu, 17 Nov 2011 08:30:00 EST

The Public Relations Society of America (PRSA) is seeking digital influencers who can demonstrate the latest trends and innovative practices, strategic thinking and research from the world of digital communication at The Digital Impact Conference in New York City. With the theme “Influence and Persuasion,” the conference will expand to offer a wider selection of programs by combining resources, networks and digital communities. Co-presenters include the PRSA Technology Professional Interest Section and The Society for New Communications Research.

Statement: PRSA Condemns Unethical Communication Practices of Utah Mayor

Tue, 15 Nov 2011 08:00:00 EST

The Public Relations Society of America (PRSA) today issued a statement condemning the unethical communications practices of Mike Winder, mayor of West Valley City, Utah. The Deseret News (Salt Lake City) reported that Winder had been engaging in deceptive communications practices on behalf of West Valley City by creating a false identity to write news stories for Utah media outlets about the city he represents. According to published reports, Winder used the pseudonym of “Richard Burwash” to submit 13 articles published in th

PRSA Technology Section Announces Technology Journalism Award Winners

Tue, 08 Nov 2011 09:00:00 EST

Michael V. Copeland, senior writer at Fortune, and Robert K. Ackerman, editor-in-chief of Signal, have won this year’s Public Relations Society of America (PRSA) 2011 Awards for Excellence in Technology Journalism. These annual awards recognize articles that are significant in disclosing, interpreting and reporting technological innovation. This year’s competition was sponsored by Microsoft Corporation, Airfoil PR and Padilla Speer Beardsley.

PRSSA Partners With United Way Worldwide and General Mills for 2012 Bateman Case Study Competition

Tue, 01 Nov 2011 09:00:00 EST

The Public Relations Student Society of America (PRSSA), in partnership with United Way Worldwide and General Mills, will focus its 2012 Bateman Competition Case Study on one of America’s most pressing public health issues: childhood obesity.

PRSA Chair Named to Hispanic Business Magazine’s Most Influential List

Fri, 28 Oct 2011 09:00:00 EST

Rosanna M. Fiske, APR, chair and CEO of the Public Relations Society of America (PRSA), has been named by Hispanic Business magazine as one of the 100 most influential Hispanic business executives. The list is published in the magazine’s October 2011 issue.

The Number of Public Relations Graduate Programs Increasing — But Inconsistent Curricula Create Confusion

Mon, 17 Oct 2011 09:00:00 EST

While the number of public relations graduate programs in the United States nearly tripled since 2000, inconsistent curricula and degree requirements may be lowering the perception of the value of this education and is creating confusion for students, educators and employers. This was the message delivered at the annual meeting of the PRSA Foundation during the Public Relations Society of America’s (PRSA) International Conference in Orlando, Fla., Sunday. The Foundation supported the study as part of its mission to fund research that influences the public relations profession and its ability to serve the public good.

Frank Ovaitt Honored With 2011 David Ferguson Award

Mon, 17 Oct 2011 00:00:00 EST

Frank Ovaitt, APR, president and CEO, Institute for Public Relations, was selected as the recipient of the Public Relations Society of America’s (PRSA) 2011 David Ferguson Award, presented at the PRSA Educators Academy reception held during the PRSA 2011 International Conference. The David Ferguson Award recognizes outstanding contributions to public relations education by a practitioner.

Dr. Shannon A. Bowen Awarded Jackson Jackson & Wagner

Mon, 17 Oct 2011 00:00:00 EST

Dr. Shannon A. Bowen was awarded the Jackson Jackson & Wagner Behavioral Science Prize by the PRSA Foundation during the Monday general session on Oct. 17 at the PRSA 2011 International Conference. This award recognizes individual behavioral science researchers whose scholarly work enhances the understanding of the concepts and theories that contribute to the effectiveness of public relations practice.

Steve Quigley Named PRSA 2011 Outstanding Educator of the Year

Mon, 17 Oct 2011 00:00:00 EST

Steve Quigley, APR, was awarded the Public Relations Society of America (PRSA) 2011 Outstanding Educator of the Year Award during the Monday luncheon at the PRSA 2011 International Conference. This award honors a PRSA member who has made a significant contribution to the advancement of public relations education through college or university teaching.

Cheryl Procter-Rogers Receives 2011 Gold Anvil Award

Mon, 17 Oct 2011 00:00:00 EST

Cheryl Procter-Rogers, APR, Fellow PRSA, was awarded the Public Relations Society of America (PRSA) 2011 Gold Anvil Award, the Society’s highest individual award. First awarded in 1948, the Gold Anvil is considered PRSA's lifetime achievement award and is presented to an individual whose work significantly advanced the profession and set high standards for those engaged in the practice of public relations. The award was presented to Procter-Rogers during the Monday General Session at the PRSA 2011 International Conference.

Ogilvy’s Nall Elected to Lead Public Relations Society of America

Sat, 15 Oct 2011 00:00:00 EST

Delegates representing the 32,000-professional and student members of the Public Relations Society of America (PRSA) have elected Mickey G. Nall, APR, Fellow PRSA, to be PRSA’s 2013 chair and CEO. Nall is managing director of Ogilvy Public Relations Worldwide in Atlanta, and a member of PRSA’s Board of Directors.

PRSA’s Orange County, Minnesota and Nashville Chapters Recognized for Outstanding Efforts to Advance the Society’s National Diversity Initiatives

Sat, 15 Oct 2011 00:00:00 EST

The Public Relations Society of America (PRSA) honored its Orange County and Minnesota Chapters with the PRSA 2011 Chapter Diversity Award at the PRSA Diversity Mixer on Saturday, Oct. 15. The Nashville Chapter received an Honorable Mention.

“We are proud to honor the accomplishments of our PRSA Chapters in advancing and supporting diversity within their communities and the public relations profession,” said Anne Dean, PRSA Diversity Committee chair and senior director of communications at Argosy University. “Their efforts demonstrate a commitment and dedication to ensuring that our work as practitioners reflects and engages the diverse populations we serve and support.”

Rising Power: PR's Value in the Digital Age — Rosanna Fiske Keynote at PRSA Northeast District Conference

Mon, 03 Oct 2011 00:00:00 EST

Remarks from PRSA Chair and CEO Rosanna M. Fiske, APR, who delivered the keynote address at the PRSA 2011 Northeast District Conference Sept. 28, in Rochester, N.Y.

Walt Disney World Resort Welcomes the PRSA 2011 International Conference to Orlando

Wed, 24 Aug 2011 00:00:00 EST

As a destination that combines imagination with exceptional storytelling to inspire people of all ages, Walt Disney World Resort will serve as the premiere sponsor of the Public Relations Society of America’s (PRSA) 2011 International Conference, Oct. 15–18, in Orlando, Fla.

PRSA Submits Comments to FTC Regarding Online Advertising Disclosure Guidelines

Thu, 11 Aug 2011 00:00:00 EST

The Public Relations Society of America (PRSA) has filed formal comments with the Federal Trade Commission regarding planned updates to the Commission's  “Dot Com Disclosures: Information About Online Advertising.” The original guidelines, released in 2000, advise businesses on how federal advertising law applies to advertising, marketing and sales on the Internet.

PRSA Nominating Committee Selects 2012 Nominees for Leadership Positions

Mon, 01 Aug 2011 00:00:00 EST

The Public Relations Society of America (PRSA) Nominating Committee today announced its nominees for PRSA’s 2012 leadership positions.

Completing the nomination process, the committee, led by 2009 PRSA Chair and CEO Michael G. Cherenson, APR, Fellow PRSA, selected 11 candidates for officer, open board and assembly delegate-at-large positions. The nominees will stand for election by a vote of the PRSA Leadership Assembly Oct. 15 at the PRSA International Conference in Orlando, Fla.

PRSA Board of Directors Renews Contract of COO Murray

Thu, 28 Jul 2011 00:00:00 EST

At its quarterly meeting earlier this month, the 17-member Board of Directors of the Public Relations Society of America (PRSA) voted to renew the employment contract of PRSA president and chief operating officer William M. Murray, CAE, through December 2014.

Walt Disney Imagineer Joe Rohde to Keynote PRSA International Conference

Wed, 27 Jul 2011 08:30:00 EST

The imagination of Disney comes to the Public Relations Society of America’s (PRSA) 2011 International Conference in the shape of Joe Rohde, senior vice president and creative executive for Walt Disney Imagineering. As a 30-year veteran of Disney, Rohde will open the General Session on Monday, Oct. 17, with his presentation “Theme Is a Noun.”

PRSA Announces 2011 College of Fellows Inductees

Wed, 20 Jul 2011 00:00:00 EST

The Public Relations Society of America (PRSA) has elected nine PRSA members to the prestigious PRSA College of Fellows. The 2011 Fellows candidates will be inducted Oct. 15, at a ceremony at the PRSA 2011 International Conference in Orlando, Fla.

“Welcoming the 2011 inductees into the College of Fellows brings a great sense of pride and honor to all of us in public relations,” said Rosanna Fiske, APR, PRSA chair and CEO. “The COF honors the most respected and dedicated professionals who have selflessly given so much to advance the public relations profession, and this group is no different.”

PRSA Chair Rosanna Fiske Statement on News Corp.'s Crisis Response

Mon, 18 Jul 2011 00:00:00 EST

Commenting on the escalating crisis surrounding the News Corp. phone-hacking scandal, Rosanna M. Fiske, APR, chair and CEO of the Public Relations Society of America (PRSA), today issued the following statement regarding the reputational fallout for News Corp. and the company’s response:

News Corp.’s misguided response to the escalating phone-hacking scandal will undoubtedly become a case study for business schools and public relations professionals on the potential perils of not properly managing the reputations of all of a company’s assets. In trying to make excuses for unethical actions by some News of the World reporters and editors, Rupert Murdoch has demonstrated a profound lack of understanding of how his actions and words influence the publ

PRSA Statement on Progress in Developing Global PR Measurement Standards

Wed, 13 Jul 2011 00:00:00 EST

Commenting on a recent Wall Street Journal article that examined progress being made within the public relations industry to develop global standards for measurement, Keith Trivitt, associate director of public relations for the Public Relations Society of America (PRSA), had the following to say:

 

The issue of effectively measuring public relations' value is one that the PR profession has been grappling with for a number of years. Thankfully, we are beginning to devise relevant, credible and valuable global measurement standards that will help us move well beyond Public Relations Society of America (PRSA) is encouraging and celebrating the philanthropic work of its members through a new awards program.

PRServing America™ will highlight the pro bono work undertaken by PRSA’s professional and student Chapters, Sections and Districts to strengthen and preserve the local communities in which they live and work. Campaigns entered in the awards program will be featured on the PRSA website and in PRSA publications, and used to create white papers, webinars, conference break-out sessions and other learning opportunities that explore the research, planning, execution and benefits of the campaigns.

PRSA Jobcenter Redesign Features Improved Navigation and New Search Tool

Fri, 17 Jun 2011 08:30:00 EST

With a new search function, improved navigation for job seekers, and updated resources available by career level and specialization, the Public Relations Society of America (PRSA) Jobcenter debuts its new look today.

Redesigned to reflect the look and feel of the PRSA website, Jobcenter provides job seekers a more user-friendly experience, as well as easier access to robust career resources. New functions include the ability to search thousands of public relations jobs from any Jobcenter page, and a new

Pepsi Communications Team Selected PRSA PR Pro of the Year

Fri, 10 Jun 2011 08:30:00 EST

The Public Relations Society of America (PRSA) presented its highly coveted Public Relations Professional of the Year award to the Pepsi communications team for serving as the catalyst in helping organizations and communities bring good ideas to life. The announcement was made last night during PRSA’s Silver Anvil Awards Ceremony, held at the Equitable Center in New York City.

“Text4baby” Wins PRSA 2011 Best of Silver Anvil Award

Fri, 10 Jun 2011 08:15:00 EST

The Public Relations Society of America (PRSA) presented the 2011 Best of Silver Anvil Award to the “Text4baby: Going Mobile With Pregnancy Education” campaign, which provided and promoted a free service that sends weekly text messages to educate young women on how to have a healthy pregnancy and baby. The announcement was made last night during PRSA’s Silver Anvil Awards Ceremony, held at the EquitableCenter in New York City. Text4baby was selected as the best of 122 public relations programs nominated for a Silver Anvil Award, the icon of public relations practice.

PRSA Announces Open Call for Entries for Technology Journalism Awards

Tue, 07 Jun 2011 00:00:00 EST

The Public Relations Society of America (PRSA) announced today an open call for entries for the PRSA Technology Section's Awards for Excellence in Technology Journalism. The awards recognize articles that are significant in disclosing, interpreting and reporting technological innovation.

The awards recognize technology articles published between Jan. 1 and Dec. 31, 2010. One award is presented to an individual for excellence in technology journalism in a general or business media source. A second award is presented to an individual for excellence in technology journalism in a trade, technical, industrial or professional publication serving a technology industry or audience.

CNN’s Soledad O’Brien to Deliver Opening Keynote Address at PRSA 2011 International Conference

Mon, 23 May 2011 00:00:00 EST

Soledad O’Brien, an award-winning special investigations correspondent and host of CNN’s “In America” documentaries, will deliver the opening keynote address at the PRSA 2011 International Conference, Oct. 15–18, in Orlando, Fla. O’Brien will open the Conference with the presentation, “Diversity: On TV, Behind the Scenes and In Our Lives.”

Former CBS Broadcaster Dave Price to Host PRSA Silver Anvil Award Ceremony

Tue, 17 May 2011 00:00:00 EST

“Free Silva: Politics, Prison and the Power of PR,” a program designed to raise international awareness and ultimately gain the leverage needed to successfully negotiate Silva Harotonian’s release from Iranian detention, and “Fill it in — Write it in — Lisa Murkowski,” a grassroots write-in campaign to get Murkowski re-elected to the U.S. Senate, are two of the 122 finalists out of 852 entries selected by the Public Relations Society of America (PRSA) for the 2011 Silver Anvil Awards. Finalists will receive a Silver Anvil or Award if Excellence.

Rising Power: Public Relations' Value in the Digital Age — Rosanna Fiske Speech

Wed, 11 May 2011 00:00:00 EST

PRSA chair and CEO Rosanna M. Fiske, APR, discussed the state of the public relations industry, along with the challenges of corporate reputation management in the "WikiLeaks Age," in a keynote address given May 4, 2011, in Atlanta to the PRSA Georgia Chapter Conference.

PRSA Video Series Examines Value of Employee Communications as Part of ‘Business Case’ Advocacy Campaign

Mon, 09 May 2011 00:00:00 EST

As part of  its “Business Case for Public Relations™” industry advocacy campaign, the Public Relations Society of America (PRSA) today launched an exclusive video interview series hosted by former Porter Novelli CEO Helen Ostrowski, APR.

MEDIA ADVISORY: PRSA Digital Impact Conference Features Experts in Social and Digital Media

Wed, 04 May 2011 09:00:00 EST

The Public Relations Society of America (PRSA) will host the Digital Impact Conference on Thursday, May 5, and Friday, May 6. The conference is co-presented by the PRSA Technology Professional Interest Section, Society for New Communications Research, Cision, Marketwire + Sysomos, West Virginia’s Online IMC Master’s Degree Program, and NYU School of Continuing and Professional Studies.

Keynote presentations by Sean Carlson, manager of news industry relations, Google, and Adam Sohn, senior director of public and influencer relations, Microsoft Corporation, will be streamed live from the conference.

Rising Power: PR's Value in the Digital Age — Rosanna Fiske Keynote at Hispanicize Conference

Thu, 07 Apr 2011 00:00:00 EST

PRSA Chair and CEO Rosanna M. Fiske, APR, delivered the keynote address at the 2011 Hispanicize Hispanic PR and Social Media Conference April 7, 2011, in Los Angeles. She addressed the rising value of public relations and marketing, particularly in the Hispanic-American market, in light of recent United States Census data showing more than 50 million Hispanic-Americans live in the U.S., with a combined annual buying power of more than $1 trillion.

IPR and PRSA to Co-Sponsor Public Relations Measurement Summit

Mon, 04 Apr 2011 00:00:00 EST

The Institute for Public Relations (IPR) and the Public Relations Society of America (PRSA) will co-sponsor the ninth annual North American Summit on Public Relations Measurement, Sept. 18-20, in Philadelphia. This year marks the first time that IPR and PRSA are collaborating to organize and present the popular annual event.

Universal Accreditation Board Celebrates APR Month in April

Fri, 01 Apr 2011 00:00:00 EST

The Universal Accreditation Board (UAB) is giving away an iPad 2 and sponsoring a month-long series of activities to commemorate Accreditation in Public Relations (APR) Month in April. Events will communicate the value and benefits of the APR certification for public relations professionals and employers, while increasing awareness of the APR Program among the business community.

Oscar Nominated Actor Edward James Olmos Joins PRSA's Rosanna Fiske and Others to Headline Hispanicize 2011

Mon, 28 Mar 2011 00:00:00 EST

Oscar Nominated actor Edward James Olmos, one of the nation’s most admired Latinos in Hollywood and one of the best known advocates for education, joins Rosanna Fiske, PRSA chair & CEO, as one of several keynote speakers at Hispanicize 2011, the 2^nd Annual Hispanic PR & Social Media Conference, April 6–8.

PRSA Mourns the Loss of Chester Burger, APR, Fellow PRSA

Wed, 23 Mar 2011 00:00:00 EST

The Public Relations Society of America (PRSA) mourns the loss of Chester Burger, APR, Fellow PRSA, who passed away March 22, following a brief illness. Burger was 90.

PRSA Advises on Ethical Best Practices for Recording Media Interviews

Mon, 21 Mar 2011 00:00:00 EST

The Public Relations Society of America (PRSA) Board of Ethics and Professional Standards (BEPS) today issued a Professional Standards Advisory (PSA) that offers legal, ethical and practical guidance for public relations professionals who record conversations and media interviews to ensure accuracy in reporting and transcription.

Canadian Communicator Takes Top Prize in PRSA Health Academy/Quinnipiac University Competition

Wed, 09 Mar 2011 00:00:00 EST

Detailing how effective community engagement provides health care institutions with better information about a population’s values and needs, Heather Pullen, MCM, APR, has won the 2011 PRSA Health Academy/Quinnipiac University Paper Competition. Pullen, a public relations manager at Hamilton Health Sciences in Hamilton, Ontario, submitted the winning paper, “Keeping it Real: A Canadian How-to Guide on the Development of Community Engagement Programs.” Her winning entry explains why better community engagement also protects the public interest by encouraging public debate and accountability.  

PRSA Urges U.S. Senate to Avoid Restricting Government Use of Public Relations Firms

Mon, 28 Feb 2011 00:00:00 EST

The Public Relations Society of America (PRSA) today urged the U.S. Senate Subcommittee on Contracting Oversight to avoid actions that would diminish or severely restrict the U.S. government’s use of approved public relations and public affairs. The subcommittee is scheduled to convene a hearing March 1, 2011, to investigate the General Services Administration’s (GSA) use of public relations firms, specifically a 2010 contract

State of Public Relations in 2011: Corporate Trust Meets the WikiLeaks Age — Rosanna Fiske

Tue, 15 Feb 2011 00:00:00 EST

PRSA chair and CEO Rosanna M. Fiske, APR, discussed the state of the public relations industry, along with the challenges of corporate reputation management in the "WikiLeaks Age," in a speech given Feb. 15, 2011, to the PRSA Miami Chapter.

PRSA Advises on Ethical Business Practices for Employment of Public Relations Interns

Thu, 10 Feb 2011 00:00:00 EST

The Public Relations Society of America (PRSA) Board of Ethics and Professional Standards (BEPS) today issued a Professional Standards Advisory (PSA) that offers legal, ethical and practical guidance on the use of public relations and communications interns.

PRSA Condemns Attacks on Journalists and Free Press in Egypt

Fri, 04 Feb 2011 00:00:00 EST

The Public Relations Society of America (PRSA) today condemned the persecution of journalists and their basic freedoms of the press in response to unprecedented physical attacks on journalists and the detention of reporters by the Egyptian government and its supporters during the ongoing uprisings in Egypt.

“The reports and images coming out of Egypt of journalists being hunted and intimidated by gangs in an effort to suppress their reporting of the uprisings and protests are deeply disturbing,” said PRSA Chair and CEO Rosanna M. Fiske, APR. “PRSA firmly believes in the freedom of the press as a vital component to building and sustaining democratic societies. We support the Obama Administration’s efforts to end t

PRSA Broadens Areas of Cooperation with Hispanic Public Relations Association

Mon, 31 Jan 2011 08:00:00 EST

The Public Relations Society of America (PRSA) is expanding its affiliation with the Hispanic Public Relations Association (HPRA), having agreed on a framework for greater cooperation and reciprocity on a broad range of member and industry initiatives.

PRSA and HPRA will cross-honor member rates for national events and reciprocate on guest articles, blog posts, speaking opportunities, Web links and memberships for each organization’s Executive Committee. HPRA’s Executive Committee also will continue to have the opportunity to take part in PRSA’s annual Leadership Rally.

PRSA Seeks Thought Leaders to Present at the 2011 International Conference in Orlando

Fri, 21 Jan 2011 00:00:00 EST

The Public Relations Society of America (PRSA) is seeking industry leaders to deliver intriguing, educational and insightful presentations at the 2011 International Conference.

As Conference presenters, public relations and communications professionals have a unique opportunity to showcase their expertise and enhance their profile in the public relations community by leading workshops at the most dynamic gathering of public relations professionals in the world.

PRSA Reflects on 2010 in State of the Society Report

Tue, 18 Jan 2011 00:00:00 EST

The Public Relations Society of America (PRSA) unveiled today its 2010 State of the Society report, offering members and the broader public relations profession a reflective analysis on the success of PRSA’s 2010 initiatives.

PRSA Foundation Announces Ron Culp Scholarship Recognizing Student Mentors

Tue, 18 Jan 2011 00:00:00 EST

College students who mentor others are eligible for a new scholarship established by veteran corporate and agency public relations executive Ron Culp and administered by the PRSA Foundation. Impressed by the caliber of up-and-coming public relations talent he met while attending the PRSSA annual conference in Washington, D.C., last fall, Culp decided to establish the scholarship fund. He discussed the idea with former Public Relations Student Society of America (PRSSA) President Kevin Saghy, who suggested focusing the award on student mentors since no such recognition program existed, and it fit with Culp's personal commitment to mentoring.

PRSA Foundation Names Jon Iwata 2011 Paladin Award Recipient

Wed, 12 Jan 2011 08:30:00 EST

The PRSA Foundation will honor a long-time public relations industry leader at its annual Paladin Dinner on Thursday, March 24, 2011, at the W Union Square Hotel in New York.

“The PRSA Foundation Paladin Dinner was created to honor champions — industry leaders who have been advocates for our profession,” said Debbie Mason, APR, Fellow PRSA, president of the Foundation’s Board of Trustees.  “A paladin was a heroic champion, a determined advocate of a noble cause in medieval times, and the PRSA Foundation is pleased to honor a true advocate for public relations, Jon Iwata, senior vice president, marketing and communications, for IBM.

Chester “Chet” Burger Honored on 90th Birthday With Scholarship Created By Three Leading Public Relations Organizations

Mon, 10 Jan 2011 00:00:00 EST

The PRSA Foundation announced today that is it partnering with the Arthur W. Page Society and the Institute for Public Relations (IPR) to provide the initial grants to establish the Chester Burger Scholarship for Excellence in Public Relations. The fund, which will award scholarships to graduate students in public relations beginning next fall, honors the achievement and leadership of Chester “Chet” Burger, one of America’s leading and most honored public relations counselors. 

PRSA Accepting Entries for Industry’s Most Distinguished Honor, the Silver Anvil Award

Thu, 06 Jan 2011 00:00:00 EST

The Public Relations Society of America (PRSA) is accepting entries for the public relations profession’s most distinguished honor, the Silver Anvil Award. Following in the footsteps of the U.S. Air Force, Northern Illinois University and Little Caesar Enterprises, businesses and organizations have an opportunity to compete against the best by showcasing campaigns that have successfully addressed a contemporary issue with exemplary professional skill, imagination and resourcefulness. 

PRSA Submits Comments to WOMMA for Association's Ethics Code Review

Wed, 05 Jan 2011 00:00:00 EST

The Public Relations Society of America (PRSA) has submitted commentary to the Word of Mouth Marketing Association (WOMMA) as part of WOMMA's annual Ethics Code review.

PRSA Submits Comments to WOMMA for Association's Ethics Code Review

Wed, 05 Jan 2011 00:00:00 EST

The Public Relations Society of America (PRSA) has submitted commentary to the Word of Mouth Marketing Association (WOMMA) as part of WOMMA's annual Ethics Code review.

PRSA Submits Comments to FTC on Environmental Marketing Guidelines

Wed, 15 Dec 2010 00:00:00 EST

PRSA has filed formal comments with the Federal Trade Commission regarding the Commission's  proposed revisions to its “Green Guides” for environmental marketing.

Study Finds that Philanthropy for Public Relations Education Increases But Remains in Its Infancy

Wed, 08 Dec 2010 00:00:00 EST

A report released this week by the Commission on Public Relations Education, which received partial funding from the PRSA Foundation, found that total philanthropic support dedicated to public relations education has reached at least $15 million. The report’s author, Kathleen S. Kelly, Ph.D., APR, Fellow PRSA, professor of public relations at the University of Florida, documented 64 major gifts ranging from $10,000 to $2 million.

PRSA and PRSSA Revamp Websites With Enhanced Features and Tools

Fri, 03 Dec 2010 00:00:00 EST

The Public Relations Society of America (PRSA) recently unveiled several new and enhanced features to its award-winning website, along with a re-launched website for the Public Relations Student Society of America (PRSSA), PRSA’s student-led, pre-professional public relations organization.

PRSA Seeks Digital Thought Leaders for 2011 Digital Impact Conference

Wed, 17 Nov 2010 00:00:00 EST

The Public Relations Society of America (PRSA) is seeking digital influencers to present strategies, theories, ideas, research and results at the 2011 Digital Impact Conference. Co-presented by PRSA, the PRSA Technology Professional Interest Section, New York University and The Society for New Communications Research, the Digital Impact Conference expands in 2011 to offer a wider selection of programs by combining resources, networks and digital communities.

Study Finds Public Relations Consultancies Contribute Nearly $500M to Los Angeles Economy

Mon, 25 Oct 2010 00:00:00 EST

The Los Angeles Chapter of the Public Relations Society of America (PRSA) today released an independent economic impact report that found public relations agencies contribute more than $445 million to Los Angeles County’s economy annually, while each new public relations job creates nearly two new jobs.

Dr. Kirk Hallahan Named PRSA 2010 Outstanding Educator of the Year

Tue, 19 Oct 2010 00:00:00 EST

Kirk Hallahan, Ph.D., APR, Fellow PRSA, was named the Public Relations Society of America (PRSA) 2010 Outstanding Educator of the Year Award during the Tuesday general session at the PRSA 2010 International Conference in Washington, D.C. This award honors a PRSA member who has made a significant contribution to the advancement of public relations education through college or university teaching.

John Felton Awarded Jackson Jackson & Wagner Behavioral Science Prize

Tue, 19 Oct 2010 00:00:00 EST

John W. “Jack” Felton, APR, Fellow PRSA, was awarded the Jackson Jackson & Wagner Behavioral Science Prize by the PRSA Foundation during the Tuesday general session at the PRSA 2010 International Conference in Washington, D.C. This award recognizes individual behavioral science researchers whose scholarly work enhances the understanding of the concepts and theories that contribute to the effectiveness of public relations practice.

Robert Hastings Receives the PRSA 2010 Lloyd B. Dennis Award

Tue, 19 Oct 2010 00:00:00 EST

Robert Hastings, APR+M, was selected as the recipient of the Public Relations Society of America’s (PRSA) 2010 Lloyd B. Dennis Distinguished Leadership Award, which was presented during the Public Affairs and Government (PAG) Professional Interest Session Networking Dinner at the PRSA 2010 International Conference in Washington, D.C.

Mary Beth West Honored With 2010 David Ferguson Award

Tue, 19 Oct 2010 00:00:00 EST

Mary Beth West, APR, principal, Mary Beth West Consulting, LLC., was selected as the recipient of the Public Relations Society of America’s (PRSA) 2010 David Ferguson Award, which was presented at the PRSA Educators Academy reception held during the PRSA 2010 International Conference in Washington, D.C. The David Ferguson Award recognizes outstanding contributions to public relations education by a practitioner.

Judith Phair Receives 2010 Gold Anvil Award

Mon, 18 Oct 2010 00:00:00 EST

Judith T. Phair, APR, Fellow PRSA, has been awarded the Public Relations Society of America (PRSA) 2010 Gold Anvil Award, the Society’s highest individual award. First awarded in 1948, the Gold Anvil is considered PRSA's lifetime achievement award and is presented to an individual whose work significantly advanced the profession and set high standards for those engaged in the practice of public relations. The award was presented to Phair during the Monday luncheon at the PRSA 2010 International Conference, Powering PRogress, in Washington, D.C.

John Paluszek Awarded PRSA’s Top International Honor

Mon, 18 Oct 2010 00:00:00 EST

International public relations pioneer John L. Paluszek, APR, Fellow PRSA, was awarded the Public Relations Society of America (PRSA) 2010 Atlas Award for Lifetime Achievement in International Public Relations during the Monday luncheon at the PRSA 2010 International Conference in Washington, D.C. The Atlas Award recognizes a public relations practitioner who has made extraordinary contributions to the practice and profession of public relations on a global scale over the span of his or her career.

Ferne Bonomi to Receive PRSA’s Patrick Jackson Distinguished Service Award Service

Mon, 18 Oct 2010 00:00:00 EST

The Public Relations Society of America (PRSA) presented the Patrick Jackson Award for Distinguished Service to Ferne Bonomi, APR, Fellow PRSA, during the Monday luncheon at the PRSA 2010 International Conference in Washington, D.C.

NYU School of Continuing and Professional Studies and PRSA Form Groundbreaking Partnership

Mon, 18 Oct 2010 00:00:00 EST

In the midst of rapid changes taking place in the practice of public relations, the New York University School of Continuing and Professional Studies and the Public Relations Society of America have formed a groundbreaking partnership that will enable cooperation on a number of strategic initiatives important to the profession. NYU-SCPS is the first educational institution to partner with PRSA in this way. 

PRSA’s Orange County and Rochester Chapters Recognized for Outstanding Efforts to Advance the Society’s National Diversity Initiatives

Sun, 17 Oct 2010 00:00:00 EST

The Public Relations Society of America (PRSA) honored its Orange County and Rochester Chapters with the PRSA 2010 Chapter Diversity Award at the PRSA Delegate Assembly Luncheon on Saturday, Oct. 16.

Corbett Selected to Lead Public Relations Society of America

Sat, 16 Oct 2010 00:00:00 EST

Gerard “Gerry” Corbett, APR, Fellow PRSA, a long-time global Fortune 100 senior communications executive and the current founder and president of Redphlag LLC in San Bruno, Calif., has been elected as the 2012 chair and CEO of the 31,000-member Public Relations Society of America (PRSA), the largest association of public relations professionals and students.

The PRSA General Assembly today confirmed the PRSA Nominating Committee’s choice of Corbett and eight other directors to lead the organization beginning in 2012. The General Assembly is part of the Society’s International Conference, “Powering PRogress,” which runs through Oct. 19, and is expected to draw more than 3,000 professionals and students.

PRSA Leadership Assembly Focuses on Future, Strategic Value of Public Relations

Sat, 16 Oct 2010 00:00:00 EST

Delegates to the Public Relations Society of America’s (PRSA) 60^th Assembly, and the inaugural PRSA Leadership Assembly, turned their attention toward the Society’s strategic planning as they met prior to the start of PRSA’s 2010 International Conference, “Powering PRogress.”

Delegates were provided with a vision for PRSA’s future as part of the annual State of

the Society Report, given via a joint presentation by Gary D. McCormick, APR, Fellow PRSA, 2010 PRSA chair and CEO, Rosanna M. Fiske, APR, chair-elect of PRSA and William M. Murray, CAE, PRSA president and CEO.

PRSA Letter to the Editor — PRWeek (UK)

Fri, 15 Oct 2010 00:00:00 EST

PRSA had a letter to the editor published in the Oct. 15, 2010, print and online editions of PRWeek (UK edition) in response to an Oct. 1 PRWeek article on the “Media Spamming Charter,” an initiative from the UK’s Chartered Institute of Public Relations (CIPR) to reinforce best practices in media relations.

PRSA International Conference Brings Multicultural Understanding and Expertise to Public Relations Professionals

Thu, 07 Oct 2010 00:00:00 EST

The moral and business value of diversity in today’s ever-changing business and society will be discussed in several workshops offered at the Public Relations Society of America (PRSA) 2010 International Conference in Washington, D.C., Oct. 16-19.  Workshops will explore the many facets of diversity in America as they apply to public relations and communication professionals.

PRSA Kicks Off Conference Season With a Mobile Phone App

Wed, 06 Oct 2010 00:00:00 EST

Are you ready for up-to-the-minute news and details in the palm of your hands about the Public Relations Society of America (PRSA) 2010 International Conference? PRSA debuts its free application for mobile devices, which was designed exclusively for Conference and provides access to the entire agenda, including a detailed description of each event.

PRSA International Conference Will Showcase Public Relations’ Value

Mon, 04 Oct 2010 00:00:00 EST

As part of its industry advocacy campaign, “The Business Case for Public Relations^TM,” the Public Relations Society of America (PRSA) 2010 International Conference will feature multiple workshops centered around the value and roles of public relations, including its measurable impact on the achievement of strategic organizational goals.

PRSA Enters Strategic Partnership With AMEC

Fri, 01 Oct 2010 00:00:00 EST

The Public Relations Society of America (PRSA) and the International Association for Measurement and Evaluation of Communication (AMEC) are entering into a strategic partnership intended to help accelerate the development of standardized approaches to public relations program measurement.

PRSA 2010 International Conference Features Military Communications Sessions

Tue, 28 Sep 2010 00:00:00 EST

In a time where communications is of high priority for those serving the area’s large military community, the Public Relations Society of America (PRSA) will feature public affairs-specific learning opportunities at the PRSA 2010 International Conference, Oct. 16-19, in Washington, D.C.

PRSA 2010 International Conference Offers Numerous Public Affairs Sessions

Mon, 27 Sep 2010 00:00:00 EST

With Washington, D.C., being the hub for public affairs, it’s only fitting that the Public Relations Society of America (PRSA) offer multiple sessions on the topic at the PRSA 2010 International Conference, Oct. 16-19 in Washington, D.C. This year, there are more than 15 public affairs and government relations sessions to choose from, as well as a keynote presentation by Bettina Luescher, chief spokesperson, United Nations World Food Programme, and a public affairs panel luncheon.

PRSA Advises Against “Looking the Other Way” in Unethical Situations

Thu, 23 Sep 2010 00:00:00 EST

As part of its commemoration of “Ethics Month,” the Public Relations Society of America (PRSA) is reminding its members and other public relations professionals not to ignore willfully unethical behavior in the workplace.

PRSA Announces 2010 Individual Award Winners

Wed, 22 Sep 2010 00:00:00 EST

The Public Relations Society of America (PRSA) selected five senior public relations professionals as 2010 recipients of the Society’s prestigious national awards. The awards will be presented at the PRSA 2010 International Conference, Oct. 16-19 in Washington, D.C.

PRSA Unveils Digital Version of Quarterly Magazine, The Strategist

Thu, 16 Sep 2010 00:00:00 EST

The Public Relations Society of America (PRSA) has begun publishing its award-winning quarterly magazine, The Strategist, in a digital "flipbook" format that retains the look of the printed original, but integrates audio and video content and links to related subject matter from PRSA and other industry sources.

Accreditation in Public Relations + Military Communication Achieved by Inaugural Group of Public Affairs Professionals

Wed, 15 Sep 2010 00:00:00 EST

The Universal Accreditation Board (UAB) this week announced that an inaugural group of public affairs professionals has achieved the Accreditation in Public Relations + Military Communication (APR+M) certification. The APR+M signifies that an individual meets all the qualifications of the well-established Accreditation in Public Relations (APR) credential and demonstrates rigorous knowledge relating to the practice of military public affairs.

HPRA Names PRSA Chair-Elect “Public Relations Professional of the Year”

Tue, 14 Sep 2010 00:00:00 EST

The Hispanic Public Relations Association (HPRA) has announced that it will honor Rosanna Fiske, APR, the 2011 chair and CEO of the Public Relations Society of America (PRSA), with a PRemio Award as its 2010 Public Relations Professional of the Year.

PRSA Code of Ethics Celebrates 10th Anniversary

Mon, 13 Sep 2010 00:00:00 EST

The Public Relations Society of America (PRSA)’s member Code of Ethics, which has come to be widely regarded as the public relations industry’s de facto guide to ethical conduct, is celebrating a decade of service in September with several events designed to draw attention to its core values, principles and practice guidelines.

Public Relations Student Society of America to Benefit From LAGRANT Community Service Project

Tue, 31 Aug 2010 00:00:00 EST

The Public Relations Student Society of America (PRSSA) is one of six not-for-profit organizations that stand to benefit from a community service initiative LAGRANT COMMUNICATIONS is undertaking to mark its 20^th year in business.

Military Public Affairs Professionals Can Take Next Step Toward New APR+M Credential Oct. 13 & 17, in Washington D.C.

Wed, 25 Aug 2010 00:00:00 EST

Military public affairs professionals interested in earning the APR+M, the first credential of its kind, are invited to register for Readiness Review interviews scheduled for Oct. 13 or 17, to coincide with the upcoming Public Relations Society of America (PRSA) 2010 International Conference, Oct. 16–19, in Washington, D.C.

PRSA Promotes Garcia, Yahre

Fri, 13 Aug 2010 00:00:00 EST

Jeneen Garcia and Melissa Yahre have been named vice presidents of the Public Relations Society of America (PRSA).

PRSA Announces 2010 College of Fellows Inductees

Tue, 10 Aug 2010 00:00:00 EST

The Public Relations Society of America (PRSA) announced today that it has elected 14 PRSA members to the prestigious PRSA College of Fellows. The 2010 Fellows candidates will be inducted Oct. 16, at a ceremony at the PRSA 2010 International Conference in Washington, D.C.

PRSSA Selects Ally Financial Inc. as the Sponsor for the 2011 Bateman Case Study Competition

Tue, 03 Aug 2010 00:00:00 EST

The Public Relations Student Society of America (PRSSA) selected Ally Financial Inc. as the sponsor for the 2011 Bateman Case Study Competition. This year, students will be challenged to build brand awareness and expand outreach for the company’s financial literacy program, an initiative that began in 2002 and aims to improve financial education among U.S. consumers.

PRSA Publication Earns Awards for Editorial Excellence

Fri, 16 Jul 2010 00:00:00 EST

PR Tactics, the monthly newspaper published by the Public Relations Society of America (PRSA), has received two industry awards for editorial excellence. The tabloid-style publication was awarded the APEX 2010 Grand Award and the Magnum Opus Silver Award.

PRSA Chair and CEO Gary McCormick Quoted in Knoxville News Sentinel

Mon, 28 Jun 2010 00:00:00 EST

PRSA Chair and CEO Gary McCormick, APR, Fellow PRSA, is quoted in Knoxville News Sentinel on how younger generations use social media.

Ofield Dukes, APR, Fellow PRSA, Speaks About "Communicating with Diverse Audiences"

Thu, 08 Apr 2010 00:00:00 EST

Ofield Dukes, APR, Fellow PRSA, an award-winning public relations practitioner in Washington, D.C., spoke on April 8, 2010, at Buffalo State University, on "Communicating with Diverse Audiences." He encouraged students entering public relations practice to consider the diversity of the American population from an economic perspective, emphasizing that every company providing goods and services in the marketplace will have to respond to the diverse demographics and psychographics of today’s consumer.

 

MEDIA ALERT: PRSA to Recognize the Profession’s Best in Public Relations Strategy and Implementation at Annual Silver Anvil Awards Ceremony, June 4, in New York City

Wed, 03 Jun 2009 00:00:00 EST

Silver Anvil and Award of Excellence winners will be announced on June 4, 2009, at the Silver Anvil Ceremony in New York City. Silver Anvil winners in all categories are automatically considered for the Best of Silver Anvil Award, representing the finest example of public relations programming in 2008. The Best of Silver Anvil recipient also will be announced at the Silver Anvil Celebration Event.