PRSA had an op-ed published
Feb. 25, 2011, in Ragan's PRDaily
. Authored by PRSA Chair and CEO Rosanna Fiske, APR (@Fiskey),
the opinion piece
explores how the confluence of social media and real-time communications raises the stakes for reputational threats in the digital age.
Your Brand’s ‘Gotcha’ Moment is Only a Tweet Away
Rosanna M. Fiske, APR
Published: Feb. 25, 2011
In the annals of executive follies, 2010 likely won’t be remembered kindly.
We were graced with the ill-timed reminder by former BP CEO Tony Hayward that he’d “like [his] life back
” in the wake of the Deep Horizon oil spill.
There was a spate of well-publicized spats
between Apple’s Steve Jobs and some of the company’s more ardent customers.
And, in an effort to never let a good promotional opportunity pass him by, New York City Mayor Michael Bloomberg urged New Yorkers to “take in a Broadway play
” in the immediate aftermath of a crippling snowstorm last December.
Taken separately, these slips of the tongue likely would not amount to much. But, as a whole, they reiterate an age-old reality in executive reputation management—one that’s critical in the digital age: perception matters.
Read the rest of the op-ed here.