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April 22, 2011

Former PRSA Chair Gary McCormick Quoted in AOL News on Negative Effects of Publicity Stunts

Former PRSA Chair and CEO Gary McCormick, APR, Fellow PRSA, was quoted in an April 22, 2011, AOL News article on the positive and negative reputation effects of publicity stunts.

Speaking in reference to PETA (People for the Ethical Treatment of Animals), McCormick warns that an overreliance on publicity stunts can be a detriment to a brand's value and its credibility. "If you are extreme in measures, you limit the audience," he said. "Several stunts ostracize people who otherwise support [your cause]."

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