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May 16, 2011

Financial Times Columnist Cites PRSA Commentary on PR Ethics and Reputation Management

Financial Times management columnist Andrew Hill cited the commentary of PRSA Chair and CEO Rosanna M. Fiske, APR, regarding the reputational fallout from the recent Facebook/Burson-Marsteller ethics flap in his May 17 column about reputation management.

Writing in the lede and second paragraphs of his column, Hill wrote the following about Fiske's remarks:

"The chief executive of the Public Relations Society of America has called the revelation that Facebook secretly hired Burson-Marsteller in the US to drum up stories and comment pieces criticising Google’s approach to privacy 'a PR nightmare.'

"Apt. Not only was Burson-Marsteller’s client ill-served by the tactic, so was the entire PR industry — and at a moment when its corporate clients appear ripe for advice about how to avoid and recover from such nightmares."

Read the full column here

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