Writing in the lede and second paragraphs of his column, Hill wrote the following about Fiske's remarks:
"The chief executive of the Public Relations Society of America has called the revelation that Facebook secretly hired Burson-Marsteller in the US to drum up stories and comment pieces criticising Google’s approach to privacy 'a PR nightmare.'
"Apt. Not only was Burson-Marsteller’s client ill-served by the tactic, so was the entire PR industry — and at a moment when its corporate clients appear ripe for advice about how to avoid and recover from such nightmares."
Read the full column here.