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May 26, 2011

Harvard Business Review Columnist Cites PRSA Commentary on Ethics in PR

In an op-ed published in the Harvard Business Review on modern ethical dilemmas in business and technology, David Bach, professor of strategic management at IE Business School, cited the commentary of PRSA Chair and CEO Rosanna M. Fiske, APR, regarding the reputational fallout from the recent Facebook/Burson-Marsteller ethics flap

Writing in the fourth paragraph of his column, Bach noted the following about business ethics in reference to Fiske's remarks:

"Don't do anything that you'd be embarrassed to see on Page 1 of The Wall Street Journal or The Financial Times. That's not just good ethics advice; it's good PR advice, too. Rosanna Fiske, chief executive of the Public Relations Society of America, commented that Facebook's actions were 'unethical and improper,' adding that the affair had become a 'PR nightmare.'"
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