In its lead editorial
in the June 2011 issue, PRWeek
extolled the core tenets of PRSA's Code of Ethics
, including the principle that ethical public relations practitioners must disclose the names of their clients and their clients' intentions and motivations.
Writing in response to the fallout from the recent Facebook/Burson-Marsteller ethics flap
, PRWeek noted that
, "The ethical aspects of this case, in which Burson didn't disclose the client it was working for, have been widely covered. In short, the PRSA and other industry ethical guidelines state you must disclose who you work for when carrying out such activities."