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January 09, 2012

PRNews Reports on PRSA's Business Leaders Survey and MBA Initiative

The Public Relations Society of America (PRSA)’s 2011 Business Leaders Survey is featured prominently in Jan. 3, 2012, article in PRNews. The article reports on several key findings from the study, including:
  • 97 percent of business leaders surveyed think CEOs themselves should understand the role of corporate reputation management; and 98 percent think it’s important for other C-level executives to have a working knowledge of basic PR skills.
  • 98 percent believe that business schools should incorporate instruction on corporate communications and reputation management strategy into MBA curricula.
  • Nearly all business leaders (98 percent) believe it will be important in the future for corporations to have senior managers with a working knowledge of building and protecting a company’s credibility. And 96 percent say it also will be important for these individuals to have a working knowledge of building and protecting a company’s reputation.
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