- 97 percent of business leaders surveyed think CEOs themselves should understand the role of corporate reputation management; and 98 percent think it’s important for other C-level executives to have a working knowledge of basic PR skills.
- 98 percent believe that business schools should incorporate instruction on corporate communications and reputation management strategy into MBA curricula.
- Nearly all business leaders (98 percent) believe it will be important in the future for corporations to have senior managers with a working knowledge of building and protecting a company’s credibility. And 96 percent say it also will be important for these individuals to have a working knowledge of building and protecting a company’s reputation.
Read the full report in PRNews.