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March 05, 2012

PRSA Announces a Modern Definition of Public Relations with Exclusive Coverage in ‘The New York Times’

The Public Relations Society of America (PRSA) unveiled a modern definition of “public relations” via an exclusive announcement in The New York Times. The new definition marked the culmination of the four-month “Public Relations Defined” campaign, a PRSA-led initiative to modernize the definition and formal concept of public relations.
Writing in the March 2, 2012, edition of The New York Times, advertising columnist Stuart Elliot reports that out of 1,447 votes cast from Jan. 11–23, 2012, the winner was definition No. 2: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
The New York Times previously broke the story that PRSA was leading a campaign to modernize the definition of public relations in a Nov. 11, 2011, report.

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