PRSA Chair and CEO Rosanna M. Fiske, APR
, comments on the growing stature of women in senior management positions in public relations in a Sept. 6, 2011, Financial Times article
. Focusing on the unique value and perspective that female public relations executives bring to clients, Fiske notes that the profession has seen a “rising number of women leaders at the agency level, and an increasing number become independent practitioners who are setting up their own shops.” She notes, however, that within corporate public relations, executive-level positions for females still lag those of male executives.
Fiske goes on to note that the relatively high percentage of women public relations practitioners versus men can be explained, in part, because public relations jobs require skills that tend to come by women naturally, such as empathy, listening and multitasking.