Image vs. Reputation: Which Reigns Supreme?
By Rosanna Fiske, APR
Published: Jan. 26, 2011
In our hyper-connected world, image appears to have trumped reputation. When a new product can become a trending topic on Twitter, or that day’s (or week’s) meme—sometimes before it’s even available for purchase—we’ve clearly entered an era where image matters.
For advertisers, this is surely a reassuring thought. After all, much of their work relies on consumers and the public feeling a deep connection to a certain image and making some type of purchase decision based on that connection. But for public relations professionals, the role of reputation for corporations, executives and brands is paramount, and quite often trumps image.
Read the rest of the op-ed here.