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March 21, 2011

PRSA Chair Comments on Zeitgeist of Celebrity Use of Social Media in Christian Science Monitor

PRSA Chair and CEO Rosanna M. Fiske, APR, commented on the zeitgeist of celebrity use of social media to improve their image (with often unintentional consequences) in the March 21, 2011, print and online editions of The Christian Science Monitor. Reporter Gloria Goodale quoted Fiske's perspective on how the pervasive use of social media has become "catnip" for celebrities and public figures aiming to build their public image.

Still, mass media remain catnip for celebrities and public figures, particularly for autocrats such as Mr. Qaddafi or Egypt's Hosni Mubarak, because that's how they have controlled and influenced people or fans, writes Rosanna Fiske of the Public Relations Society of America, in an e-mail.
"This also leads some public figures to believe that they are media darlings, meaning the media loves them, which often isn't the case at all."

Read the rest of the article here.
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